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팝업스토어의 점포속성이 브랜드 태도와 재방문의도에 미치는 영향 -스포츠 브랜드를 중심으로-
Eunju Ko (Speaker), Heeju Chae (Speaker), Jinhee Jang (Speaker), Hyunyoug Choi (Speaker)Activity: Talk or presentation types › Oral presentation
A Study on Marketing Communication Strategy of Loungewear with Traditional Elements- Focused on Lifestyle Types
Eunju Ko (Speaker), Jiyoung Kim (Speaker), Kyung Hoon Kim (Speaker), Seonsook Kim (Speaker)Activity: Talk or presentation types › Oral presentation
A Study on Changes of Cultural Characteristics and the Significance Reflected in Fashion Commercial Advertisement: Focused on Korean Women's Magazine from 1955 to 2008
Eunju Ko (Speaker), Seonsook Kim (Speaker), Hyunjeong Song (Speaker)Activity: Talk or presentation types › Oral presentation
The Impact of Education On Sustainable Consumption: A Comparative Analysis of the Role of Marketing In China, Germany and South Korea
Eunju Ko (Speaker), Hyun Min Kong (Speaker), Lisa Kesper (Speaker), Xin Wang (Speaker)Activity: Talk or presentation types › Oral presentation
Roles of Radical Innovation on Customer Equity
Eunju Ko (Speaker), Zhang Hao (Speaker), Kyung Hoon Kim (Speaker), Morikazu Hirose (Speaker), Byung Joo Jeon (Speaker)Activity: Talk or presentation types › Oral presentation
Sponsorship and Customer Equity in Sports Marketing
Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Honglei Liu (Speaker), Sang Jin Kim (Speaker), Dong Geun Lee (Speaker)Activity: Talk or presentation types › Oral presentation
The effect of the motives for using Social Network Services (SNS) and celebrity reputation on purchase intention of celebrity fashion merchandises -Focusing on the moderating effect of para-social relationship
Eunju Ko (Speaker), Hyojin Kim (Speaker), Jina Park (Speaker), Hyeonyoung Choi (Speaker)Activity: Talk or presentation types › Oral presentation
Customer Equity of Fast Fashion Industry
Eunju Ko (Speaker), Chang Han Lee (Speaker), Kyung Hoon Kim (Speaker), Sung Hwan Yeo (Speaker), So Young Heo (Speaker), Jae Hyeoung Yoo (Speaker)Activity: Talk or presentation types › Oral presentation
A Study on the Disposition Behavior of Luxury Goods Focused on Korean Luxury Consumers
Eunju Ko (Speaker), Kyulim Kim (Speaker), Seulgi Lee (Speaker), MIa Lee (Speaker)Activity: Talk or presentation types › Oral presentation
A Semantic Network Analysis of Retail Therapy on Twitter
Eunju Ko (Speaker), Eunha Chun (Speaker)Activity: Talk or presentation types › Oral presentation
Study on Holistic Marketing and Brand Authenticity: Focus on Case Studies of Nike and Adidas
Eunju Ko (Speaker), Hyeonyoung Choi (Speaker)Activity: Talk or presentation types › Oral presentation
A Study on the Influence of Art Marketing on Consumer Response, Brand Attitude, and Purchase Intention: Focused on the Types of Luxury Brand’s Art Marketing and Cultural Arts Lifestyle
Eunju Ko (Speaker), Jane Ko (Speaker)Activity: Talk or presentation types › Oral presentation
Global Consumers’ Attitude and Purchase Intention toward Korean Traditional Culture - Focused on the impact of Consumer Factor, Marketing Factors and Authenticity
Eunju Ko (Speaker), Seulgi Lee (Speaker), Haesung Whang (Speaker), Raffaele Donvito (Speaker)Activity: Talk or presentation types › Oral presentation
The Effect of Intrinsic and Extrinsic Product Attributes on Perceived Value and Repurchase Intention about Jeans Brands: Cross Cultural Comparison among South Korea, United States and France
Eunju Ko (Speaker), MIa Lee (Speaker), Minyong Lee (Speaker), Michel Phan (Speaker), Yoo Kyung Hwang (Speaker), Heeju Chae (Speaker), JungHyun Jang (Speaker)Activity: Talk or presentation types › Oral presentation
Antecedents of Global Customer Equity in Fast Fashion Industry
Eunju Ko (Speaker), Chang Han Lee (Speaker), Di Benedetto C. Anthony (Speaker)Activity: Talk or presentation types › Oral presentation
DO CONSUMERS REALLY WANT TO USE A FASHION SOCIAL PLATFORM?
Eunju Ko (Speaker), Eunha Chun (Speaker), Sangah Song (Speaker)Activity: Talk or presentation types › Oral presentation
The Effects of Types of Innovation on Customer Equity and Customer Loyalty
Eunju Ko (Speaker), Zhang Hao (Speaker), Kyung Hoon Kim (Speaker), Eunha Chun (Speaker), Yoo Kyung Hwang (Speaker), Jane Ko (Speaker)Activity: Talk or presentation types › Oral presentation
The Role of Authenticity and Effetive Factors in Global Marketing of Traditional Culture in Asia
Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Seulgi Lee (Speaker), Haesung Whang (Speaker), Namhoon Kim (Speaker)Activity: Talk or presentation types › Oral presentation
Relationships among the social media marketing activities, sports sponsorship image congruity and brand relationship quality in fashion industry
Eunju Ko (Speaker), Hyun Ji Do (Speaker), Jina Park (Speaker)Activity: Talk or presentation types › Oral presentation
Global fashion landscape overview: Tokyo, Seoul & Shanghai
Eunju Ko (Speaker), Jaeyun Koh (Speaker), Dayun Jeong (Speaker), Seahee Lee (Speaker)Activity: Talk or presentation types › Oral presentation
Cultural perspectives on global customer equity
Eunju Ko (Speaker), Chang Han Lee (Speaker), Lisa Kesper (Speaker)Activity: Talk or presentation types › Oral presentation
A Study on the Effect of Global SPA Brand’s Experiential Marketing on Customer Equity: Focusing on the Mediating Effect of Shopping Experience
Eunju Ko (Speaker), Gain Lee (Speaker)Activity: Talk or presentation types › Oral presentation
A Study on Discrepant Advertising Images of Luxury Fashion Brands
Eunju Ko (Speaker), Jinhee Jang (Speaker)Activity: Talk or presentation types › Oral presentation
GLOBAL CONSUMERS’ PERCEPTION AND EVALUATION ON THE KOREAN BEAUTY AND TRADITIONAL CULTURE
Eunju Ko (Speaker), Seulgi Lee (Speaker), Haesung Whang (Speaker)Activity: Talk or presentation types › Oral presentation
Exploring social media services of global fashion brands: Does customer social participation have an impact on customer equity?
Eunju Ko (Speaker), Heeju Chae (Speaker), Jinghe Han (Speaker)Activity: Talk or presentation types › Oral presentation
Research on IT SERVQUAL in fashion retail environment
Eunju Ko (Speaker), Hyunji Do (Speaker), Chang Han Lee (Speaker)Activity: Talk or presentation types › Oral presentation
Multi-channel attributes of traditional market fashion brands
Eunju Ko (Speaker), Jeonmi Ko (Speaker), Hyun Min Kong (Speaker)Activity: Talk or presentation types › Oral presentation
An Application of Social platform in Fashion Business
Eunju Ko (Speaker), Eunha Chun (Speaker), Hyun Min Kong (Speaker)Activity: Talk or presentation types › Oral presentation
Examining the Influence of Green Advertising Claims on Green Brand Image, Green Trust, and Brand Love within Fast Fashion
Eunju Ko (Speaker), Teona Gogichaishvili (Speaker), Eunha Chun (Speaker)Activity: Talk or presentation types › Oral presentation
Triangle Value Perspective for Analyzing the Local Market - A study focused on Doota shopping mall in Korean local market, Dongdaemun
Eunju Ko (Speaker), Ho Jung Choo (Speaker), Ji Yeon Lee (Speaker), Sangah Song (Speaker), Haesung Whang (Speaker)Activity: Talk or presentation types › Oral presentation
The effect of voluntary knowledge sharing of innovative technology community users on innovative behaviors: Focusing on the 3D printing community.
Eunju Ko (Speaker), Jinghe Han (Speaker), Hyo Gyeong Kang (Speaker)Activity: Talk or presentation types › Oral presentation
The effects of sustainability marketing and cost management activities of fashion brands on competitive advantage and performance.
Eunju Ko (Speaker), Ik Choi (Speaker), Hyun Min Kong (Speaker)Activity: Talk or presentation types › Oral presentation
The Effects of Co-production, Co-innovation and Value Co-creation upon Customer Equity in Traditional Market.
Eunju Ko (Speaker), Sunghwa Yong (Speaker)Activity: Talk or presentation types › Oral presentation
Sustainable purchase decesion making process: Focus on consumer behavior model in fashion industry.
Eunju Ko (Speaker), Hyun Min Kong (Speaker), Ik Choi (Speaker)Activity: Talk or presentation types › Oral presentation
Examining the Effectiveness of Conversational Agents Marketing Efforts on Customer Loyalty
Eunju Ko (Speaker), Minjee Chung (Speaker)Activity: Talk or presentation types › Oral presentation
The influence of design innovation attributes on perceptions, attitudes, and purchase intentions among designers and consumers
Eunju Ko (Speaker), Jaehee Chung (Speaker), Jinghe Han (Speaker)Activity: Talk or presentation types › Oral presentation
Shopping mall attributes on customer equity
Eunju Ko (Speaker), Ting Zhang (Speaker), Jinghe Han (Speaker), Wei Jiang (Speaker)Activity: Talk or presentation types › Oral presentation
Understanding fashion consumer’s information adopting and decision making process of sustainable fashion products in social media platform: A cross-cultural study between South Korea and China
Eunju Ko (Speaker), Hyun Min Kong (Speaker)Activity: Talk or presentation types › Oral presentation
The effects of store attributes on customer equity: Case of fashion shopping malls in traditional market.
Eunju Ko (Speaker), Ting Zhang (Speaker), Heeju Chae (Speaker), Hyun Min Kong (Speaker)Activity: Talk or presentation types › Oral presentation
The 9th Korea-Japan Symposium on Frontier Photoscience-2013
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
Friedrich-Alexander-Universität Erlangen-Nürnberg
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
International Conference On Porphyrins and Phthalocyanines (ICPP-8)
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
Schulich Summer School (Science and Technology of Macrocyclic Metal Complexes)
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
XXVth IUPAC Symposium on Photochemistry
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
27th International Conference on Photochemistry
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
IUPAC-2015 45th World Chemistry Congress
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
Kyoto University (Yoshida North Campus) invited seminar
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
고려대학교 세종캠퍼스 신소재화학과 초청 세미나
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
National University of Singapore (NUS) Department of Chemistry Research Seminar
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk