Find Research Activities

팝업스토어의 점포속성이 브랜드 태도와 재방문의도에 미치는 영향 -스포츠 브랜드를 중심으로-

Eunju Ko (Speaker), Heeju Chae (Speaker), Jinhee Jang (Speaker), Hyunyoug Choi (Speaker)
2011 Nov 12

Activity: Talk or presentation typesOral presentation

A Study on Marketing Communication Strategy of Loungewear with Traditional Elements- Focused on Lifestyle Types

Eunju Ko (Speaker), Jiyoung Kim (Speaker), Kyung Hoon Kim (Speaker), Seonsook Kim (Speaker)
2010 May 29

Activity: Talk or presentation typesOral presentation

A Study on Changes of Cultural Characteristics and the Significance Reflected in Fashion Commercial Advertisement: Focused on Korean Women's Magazine from 1955 to 2008

Eunju Ko (Speaker), Seonsook Kim (Speaker), Hyunjeong Song (Speaker)
2010 May 29

Activity: Talk or presentation typesOral presentation

The Impact of Education On Sustainable Consumption: A Comparative Analysis of the Role of Marketing In China, Germany and South Korea

Eunju Ko (Speaker), Hyun Min Kong (Speaker), Lisa Kesper (Speaker), Xin Wang (Speaker)
2013 Nov 9

Activity: Talk or presentation typesOral presentation

Roles of Radical Innovation on Customer Equity

Eunju Ko (Speaker), Zhang Hao (Speaker), Kyung Hoon Kim (Speaker), Morikazu Hirose (Speaker), Byung Joo Jeon (Speaker)
2010 May 29

Activity: Talk or presentation typesOral presentation

Sponsorship and Customer Equity in Sports Marketing

Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Honglei Liu (Speaker), Sang Jin Kim (Speaker), Dong Geun Lee (Speaker)
2010 Nov 27

Activity: Talk or presentation typesOral presentation

The effect of the motives for using Social Network Services (SNS) and celebrity reputation on purchase intention of celebrity fashion merchandises -Focusing on the moderating effect of para-social relationship

Eunju Ko (Speaker), Hyojin Kim (Speaker), Jina Park (Speaker), Hyeonyoung Choi (Speaker)
2012 May 23

Activity: Talk or presentation typesOral presentation

Customer Equity of Fast Fashion Industry

Eunju Ko (Speaker), Chang Han Lee (Speaker), Kyung Hoon Kim (Speaker), Sung Hwan Yeo (Speaker), So Young Heo (Speaker), Jae Hyeoung Yoo (Speaker)
2012 Jul 20

Activity: Talk or presentation typesOral presentation

A Study on the Disposition Behavior of Luxury Goods Focused on Korean Luxury Consumers

Eunju Ko (Speaker), Kyulim Kim (Speaker), Seulgi Lee (Speaker), MIa Lee (Speaker)
2012 Jul 21

Activity: Talk or presentation typesOral presentation

A Semantic Network Analysis of Retail Therapy on Twitter

Eunju Ko (Speaker), Eunha Chun (Speaker)
2012 Jul 21

Activity: Talk or presentation typesOral presentation

Study on Holistic Marketing and Brand Authenticity: Focus on Case Studies of Nike and Adidas

Eunju Ko (Speaker), Hyeonyoung Choi (Speaker)
2012 Jul 21

Activity: Talk or presentation typesOral presentation

Global Consumers’ Attitude and Purchase Intention toward Korean Traditional Culture - Focused on the impact of Consumer Factor, Marketing Factors and Authenticity

Eunju Ko (Speaker), Seulgi Lee (Speaker), Haesung Whang (Speaker), Raffaele Donvito (Speaker)
2012 Dec 1

Activity: Talk or presentation typesOral presentation

The Effect of Intrinsic and Extrinsic Product Attributes on Perceived Value and Repurchase Intention about Jeans Brands: Cross Cultural Comparison among South Korea, United States and France

Eunju Ko (Speaker), MIa Lee (Speaker), Minyong Lee (Speaker), Michel Phan (Speaker), Yoo Kyung Hwang (Speaker), Heeju Chae (Speaker), JungHyun Jang (Speaker)
2010 Sep 10

Activity: Talk or presentation typesOral presentation

Antecedents of Global Customer Equity in Fast Fashion Industry

Eunju Ko (Speaker), Chang Han Lee (Speaker), Di Benedetto C. Anthony (Speaker)
2012 Dec 1

Activity: Talk or presentation typesOral presentation

DO CONSUMERS REALLY WANT TO USE A FASHION SOCIAL PLATFORM?

Eunju Ko (Speaker), Eunha Chun (Speaker), Sangah Song (Speaker)
2013 Jan 4

Activity: Talk or presentation typesOral presentation

The Effects of Types of Innovation on Customer Equity and Customer Loyalty

Eunju Ko (Speaker), Zhang Hao (Speaker), Kyung Hoon Kim (Speaker), Eunha Chun (Speaker), Yoo Kyung Hwang (Speaker), Jane Ko (Speaker)
2010 Sep 11

Activity: Talk or presentation typesOral presentation

The Role of Authenticity and Effetive Factors in Global Marketing of Traditional Culture in Asia

Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Seulgi Lee (Speaker), Haesung Whang (Speaker), Namhoon Kim (Speaker)
2013 Apr 6

Activity: Talk or presentation typesOral presentation

Relationships among the social media marketing activities, sports sponsorship image congruity and brand relationship quality in fashion industry

Eunju Ko (Speaker), Hyun Ji Do (Speaker), Jina Park (Speaker)
2011 Dec

Activity: Talk or presentation typesOral presentation

Global fashion landscape overview: Tokyo, Seoul & Shanghai

Eunju Ko (Speaker), Jaeyun Koh (Speaker), Dayun Jeong (Speaker), Seahee Lee (Speaker)
2014 Feb 14

Activity: Talk or presentation typesOral presentation

Cultural perspectives on global customer equity

Eunju Ko (Speaker), Chang Han Lee (Speaker), Lisa Kesper (Speaker)
2014 Jul 16

Activity: Talk or presentation typesOral presentation

A Study on Discrepant Advertising Images of Luxury Fashion Brands

Eunju Ko (Speaker), Jinhee Jang (Speaker)
2012 Jul 21

Activity: Talk or presentation typesOral presentation

GLOBAL CONSUMERS’ PERCEPTION AND EVALUATION ON THE KOREAN BEAUTY AND TRADITIONAL CULTURE

Eunju Ko (Speaker), Seulgi Lee (Speaker), Haesung Whang (Speaker)
2013 Jan 4

Activity: Talk or presentation typesOral presentation

Exploring social media services of global fashion brands: Does customer social participation have an impact on customer equity?

Eunju Ko (Speaker), Heeju Chae (Speaker), Jinghe Han (Speaker)
2014 Jul 17

Activity: Talk or presentation typesOral presentation

Research on IT SERVQUAL in fashion retail environment

Eunju Ko (Speaker), Hyunji Do (Speaker), Chang Han Lee (Speaker)
2014 Jul 17

Activity: Talk or presentation typesOral presentation

Multi-channel attributes of traditional market fashion brands

Eunju Ko (Speaker), Jeonmi Ko (Speaker), Hyun Min Kong (Speaker)
2016 Jul 23

Activity: Talk or presentation typesOral presentation

An Application of Social platform in Fashion Business

Eunju Ko (Speaker), Eunha Chun (Speaker), Hyun Min Kong (Speaker)
2015 Apr 10

Activity: Talk or presentation typesOral presentation

Examining the Influence of Green Advertising Claims on Green Brand Image, Green Trust, and Brand Love within Fast Fashion

Eunju Ko (Speaker), Teona Gogichaishvili (Speaker), Eunha Chun (Speaker)
2017 May 25

Activity: Talk or presentation typesOral presentation

Triangle Value Perspective for Analyzing the Local Market - A study focused on Doota shopping mall in Korean local market, Dongdaemun

Eunju Ko (Speaker), Ho Jung Choo (Speaker), Ji Yeon Lee (Speaker), Sangah Song (Speaker), Haesung Whang (Speaker)
2013 May 25

Activity: Talk or presentation typesOral presentation

The effect of voluntary knowledge sharing of innovative technology community users on innovative behaviors: Focusing on the 3D printing community.

Eunju Ko (Speaker), Jinghe Han (Speaker), Hyo Gyeong Kang (Speaker)
2015 Jun 26

Activity: Talk or presentation typesOral presentation

The effects of sustainability marketing and cost management activities of fashion brands on competitive advantage and performance.

Eunju Ko (Speaker), Ik Choi (Speaker), Hyun Min Kong (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

The Effects of Co-production, Co-innovation and Value Co-creation upon Customer Equity in Traditional Market.

Eunju Ko (Speaker), Sunghwa Yong (Speaker)
2015 Aug 14

Activity: Talk or presentation typesOral presentation

Sustainable purchase decesion making process: Focus on consumer behavior model in fashion industry.

Eunju Ko (Speaker), Hyun Min Kong (Speaker), Ik Choi (Speaker)
2015 Dec 1

Activity: Talk or presentation typesOral presentation

Examining the Effectiveness of Conversational Agents Marketing Efforts on Customer Loyalty

Eunju Ko (Speaker), Minjee Chung (Speaker)
2017 Dec 5

Activity: Talk or presentation typesOral presentation

The influence of design innovation attributes on perceptions, attitudes, and purchase intentions among designers and consumers

Eunju Ko (Speaker), Jaehee Chung (Speaker), Jinghe Han (Speaker)
2016 Jul 23

Activity: Talk or presentation typesOral presentation

Shopping mall attributes on customer equity

Eunju Ko (Speaker), Ting Zhang (Speaker), Jinghe Han (Speaker), Wei Jiang (Speaker)
2016 Jul 23

Activity: Talk or presentation typesOral presentation

The effects of store attributes on customer equity: Case of fashion shopping malls in traditional market.

Eunju Ko (Speaker), Ting Zhang (Speaker), Heeju Chae (Speaker), Hyun Min Kong (Speaker)
2015 Dec 2

Activity: Talk or presentation typesOral presentation

The 9th Korea-Japan Symposium on Frontier Photoscience-2013

Dongho Kim (Speaker)
2013 Nov 25

Activity: Talk or presentation typesInvited talk

Friedrich-Alexander-Universität Erlangen-Nürnberg

Dongho Kim (Speaker)
2013 Jul 19

Activity: Talk or presentation typesInvited talk

International Conference On Porphyrins and Phthalocyanines (ICPP-8)

Dongho Kim (Speaker)
2014 Jun 23

Activity: Talk or presentation typesInvited talk

Schulich Summer School (Science and Technology of Macrocyclic Metal Complexes)

Dongho Kim (Speaker)
2014 Jun 30

Activity: Talk or presentation typesInvited talk

XXVth IUPAC Symposium on Photochemistry

Dongho Kim (Speaker)
2014 Jul 14

Activity: Talk or presentation typesInvited talk

중앙대학교 화학과 초청 세미나

Dongho Kim (Speaker)
2015 Mar 19

Activity: Talk or presentation typesInvited talk

27th International Conference on Photochemistry

Dongho Kim (Speaker)
2015 Jun 30

Activity: Talk or presentation typesInvited talk

IUPAC-2015 45th World Chemistry Congress

Dongho Kim (Speaker)
2015 Aug 92015 Aug 14

Activity: Talk or presentation typesInvited talk

Kyoto University (Yoshida North Campus) invited seminar

Dongho Kim (Speaker)
2017 May 19

Activity: Talk or presentation typesInvited talk

고려대학교 세종캠퍼스 신소재화학과 초청 세미나

Dongho Kim (Speaker)
2017 Sep 27

Activity: Talk or presentation typesInvited talk

National University of Singapore (NUS) Department of Chemistry Research Seminar

Dongho Kim (Speaker)
2017 Oct 9

Activity: Talk or presentation typesInvited talk