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International Gas Turbine Institute, ASME (External organisation)

Hyung Hee Cho (Chair)
2001 → …

Activity: Membership typesMembership of committee

Stepping into global fashion landscape

Eunju Ko (Speaker)
2014 Feb 14

Activity: Talk or presentation typesOral presentation

The Effects of Brand Identity on Brand Equity in SNS (The effects of media and pseudo-interpersonal connections on human brands)

Eunju Ko (Speaker), Hyeonyoung Choi (Speaker)
2012 May 23

Activity: Talk or presentation typesOral presentation

The impact of knowledge on sustainable fashion consumption - A comparative analysis of Germany and South Korea -

Eunju Ko (Speaker), Hyun Min Kong (Speaker), Lisa Kesper (Speaker)
2014 Feb 15

Activity: Talk or presentation typesOral presentation

Role of social factors customer equity management - SPA Brand in China and Korea

Eunju Ko (Speaker), Honglei Liu (Speaker), Kyung Hoon Kim (Speaker), Yang Sun (Speaker), Tony C Garrett (Speaker)
2014 Feb 15

Activity: Talk or presentation typesOral presentation

Marketing Mix and Customer Equity in the Global Environment

Eunju Ko (Speaker), Chang Han Lee (Speaker), Sung Hwan Yeo (Speaker), Kyung Hoon Kim (Speaker), Honglei Liu (Speaker), Jae Hyeoung Yoo (Speaker)
2012 May 23

Activity: Talk or presentation typesOral presentation

Predicting Purchase Intention for Traditional Cultural Products: A cross-culture approach

Eunju Ko (Speaker), Seulgi Lee (Speaker)
2013 May 25

Activity: Talk or presentation typesOral presentation

The Illumination of Traditional Clothing Market: Dongdaemun Branding Strategy

Eunju Ko (Speaker), Hyo Gyeong Kang (Speaker), Jungsoo Seo (Speaker), Jae Young Moon (Speaker), Ji Hye Chae (Speaker), Jeong Yoon Kim (Speaker)
2014 Nov 23

Activity: Talk or presentation typesOral presentation

How to increase the effectiveness of environmental claim types for fashion brand’s online video advertising

Eunju Ko (Speaker), Teona Gogichaishvili (Speaker), Hyun Min Kong (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

Value co-creation process of luxury fashion brand:Examining the relationships among encounter attributes, consumer value, brand value and purchase intention

Eunju Ko (Speaker), Eunah Choi (Speaker), Angella J. Kim (Speaker)
2015 Jun 25

Activity: Talk or presentation typesOral presentation

The state of knowledge on luxury brand marketing: A review of the literature.

Eunju Ko (Speaker), Charles R. Taylor (Speaker), John Costello (Speaker)
2015 Jun 25

Activity: Talk or presentation typesOral presentation

Research on consilience in fashion products and customer adoption intention.

Eunju Ko (Speaker), Suhyun Park (Speaker), Liyan Hung (Speaker), Heeju Chae (Speaker)
2015 Jun 25

Activity: Talk or presentation typesOral presentation

The effects of multi-channel attributes on customer equity drivers and consumer response: Focused on Dongdaemun-based fashion brands.

Eunju Ko (Speaker), Jeonmi Ko (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

The effects of mobile application experience on customer equity: Focused on open market in Korea.

Eunju Ko (Speaker), Dayun Jeong (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

The Fashion Collaboration of Global Fashion Brands

Eunju Ko (Speaker), Kyulim Kim (Speaker), Chang Han Lee (Speaker)
2013 May 25

Activity: Talk or presentation typesOral presentation

The effects of Dongdaemun fashion town’s co-production, co-innovation, and value co-creation: Focus on customer equity.

Eunju Ko (Speaker), Sunghwa Yong (Speaker)
2015 Jun 26

Activity: Talk or presentation typesOral presentation

Perceived Values of 3D Printing Technology and Acceptance Intention.

Eunju Ko (Speaker), Jinghe Han (Speaker), Suhyun Park (Speaker)
2015 Aug 14

Activity: Talk or presentation typesOral presentation

Dongdaemun Marketing: Present and Future Directioon

Eunju Ko (Speaker), Jonghyok Bae (Speaker), Jiyoung Lee (Speaker), Lee Jonghwa (Speaker), Sussana Kang (Speaker), Oriane Mabille (Speaker)
2013 Nov 10

Activity: Talk or presentation typesOral presentation

A cross cultural study of eWOM in sustainable fashion: South Korea, Japan and China

Eunju Ko (Speaker), Hyun Min Kong (Speaker)
2016 Nov 12

Activity: Talk or presentation typesOral presentation

Art Marketing: Original and New Paradigm of Marketing in Art

Eunju Ko (Speaker), Dayun Hong (Speaker), Jungsoo Seo (Speaker), Heeju Chae (Speaker)
2014 Nov 22

Activity: Talk or presentation typesOral presentation

온라인 비주얼 머천다이징의 친환경메시지가 독일과 한국의 소비자에 미치는 영향 연구

Eunju Ko (Speaker), MInyoung Kim (Speaker), Lisa Kesper (Speaker), Eunha Chun (Speaker)
2015 Apr 18

Activity: Talk or presentation typesOral presentation

Sustainable fashion product development using the PLM apporach

Eunju Ko (Speaker), Jinghe Han (Speaker), Eunha Chun (Speaker), Minyoung Lee (Speaker)
2016 Jul 23

Activity: Talk or presentation typesOral presentation

The effects of individual differences on the acceptance of design innovation based on technology acceptance model

Eunju Ko (Speaker), Jaehee Chung (Speaker), Jinghe Han (Speaker), Sang Jin Kim (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

Roadmap for Global Customer Equity Modeling

Eunju Ko (Speaker), Seigyoung Auh (Speaker)
2010 Sep 10

Activity: Talk or presentation typesOral presentation

A Research on Contents Development for Fashion Social Platform

Eunju Ko (Speaker), Eunha Chun (Speaker), Sangah Song (Speaker), Gaetano Aiello (Speaker)
2012 Dec 1

Activity: Talk or presentation typesOral presentation

An Exploratory Study on the Global Fashion Consumers’: A Longitudinal Approach about USA, Chinese, and European Fashion Consumers

Eunju Ko (Speaker), Junghyun Jang (Speaker), Jina Park (Speaker)
2010 Nov 27

Activity: Talk or presentation typesOral presentation

An Exploratory Study on Legal Protection of Fashion Design

Eunju Ko (Speaker), Christine Kim (Speaker)
2011 May 28

Activity: Talk or presentation typesOral presentation

Global Customer Equity and Its Implications for Marketing Strategy

Eunju Ko (Speaker), Michael Hoffman (Speaker), Kyung Hoon Kim (Speaker), Sang Jin Kim (Speaker)
2011 May 28

Activity: Talk or presentation typesOral presentation

The Effects of Conspicuous Consumption, Desire for Rarity and Price in Buying Decision

Eunju Ko (Speaker), Yoo Kyung Hwang (Speaker)
2011 Nov 19

Activity: Talk or presentation typesOral presentation

Globalizing Strategy of Korean Beauty

Eunju Ko (Speaker), Eunha Chun (Speaker), Junghyun Jang (Speaker), Seulgi Lee (Speaker)
2010 May 29

Activity: Talk or presentation typesOral presentation

Global Consumer Behavior in Green Marketing of Luxury Brands: A Cross-Cultural Study of the US, Japan, and South Korea

Eunju Ko (Speaker), Jina Park (Speaker), Miyoung Lee (Speaker)
2010 Sep 10

Activity: Talk or presentation typesOral presentation

Sustainable fashion consumption and purchase perception

Eunju Ko (Speaker), Sangah Song (Speaker)
2014 Jul 16

Activity: Talk or presentation typesOral presentation

Resources, capabilities, and sustainable competitive advantage in a traditional fashion market: Focus on customer equity.

Eunju Ko (Speaker), Sunghwa Yong (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

Consumers’ assessment of sustainable convergence activities for fashion brand and its effects on brand attitude and purchase intention.

Eunju Ko (Speaker), Suhyun Park (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

한류가 관광목적지 이미지 형성과 방문의도에 미치는 영향: 중국과 러시아관광객을 대상으로

Eunju Ko (Speaker), Sunghwa Yong (Speaker)
2015 Apr 18

Activity: Talk or presentation typesOral presentation

How consumer’s review on beauty mobile application affects perceived information authencity, brand attitude, purchase intention and electronic word-of-mouth(E-WOM)

Eunju Ko (Speaker), Haemin Seok (Speaker), Minjee Chung (Speaker), Eunha Chun (Speaker)
2016 Jul 23

Activity: Talk or presentation typesOral presentation

Hashtag's Influence on Fashion brand Equity

Eunju Ko (Speaker), Jiye Shin (Speaker), Heeju Chae (Speaker)
2015 May 27

Activity: Talk or presentation typesOral presentation

Consumer perception on technololgy and cultural convergence marketing activities of a fashion brand: focused on determinants of adoption.

Eunju Ko (Speaker), Haesung Whang (Speaker)
2015 Jun 25

Activity: Talk or presentation typesOral presentation

Standing on the shoulders of giants: Art marketing effects on consumer response, brand attitude, and purchase intention.

Eunju Ko (Speaker), Jane Ko (Speaker), Sung Joo Bae (Speaker)
2015 Jun 26

Activity: Talk or presentation typesOral presentation

The Effect of Brand Popularity on Customer Evaluation of Sustainable Product-in Comparison with Consumer Decision Making Style in Korea, China, and Russia

Eunju Ko (Speaker), Haesung Whang (Speaker), Ting Zhang (Speaker), Eva Babicheva (Speaker)
2013 Nov 10

Activity: Talk or presentation typesOral presentation

Cultural marketing communication strategies for lifestyle brand.

Eunju Ko (Speaker), Yujin Chang (Speaker)
2015 Jun 26

Activity: Talk or presentation typesOral presentation

Fashion consumers’ acceptance of retail technology: A meta-anlaysis of TAM in fashion retail context.

Eunju Ko (Speaker), Yoon Jung Lee (Speaker), Ho Jung Choo (Speaker)
2015 Jun 26

Activity: Talk or presentation typesOral presentation

Luxury fashion brand’s sustainable message appeal strategies and brand authenticity in Instagram

Eunju Ko (Speaker), Jihye Yu (Speaker), Wei Jiang (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

Video advertising for luxury brands

Eunju Ko (Speaker), Teona Gogichaishvili (Speaker), Jaesuk Jung (Speaker), Eunha Chun (Speaker)
2016 Jul 22

Activity: Talk or presentation typesOral presentation

Developing Definition and Measurement of Global Customer Equity

Eunju Ko (Speaker), Chang Han Lee (Speaker), Kyung Hoon Kim (Speaker)
2010 Nov 27

Activity: Talk or presentation typesOral presentation

Role of eWOM in up-cycling fashion products

Eunju Ko (Speaker), Wei Jiang (Speaker), Jihye Yu (Speaker), Eunha Chun (Speaker)
2016 Nov 12

Activity: Talk or presentation typesOral presentation

The role of luxury brand's conversational agents: Comparison between face-to-face and chatbot

Eunju Ko (Speaker), Minjee Chung (Speaker), Heerim Joung (Speaker)
2017 Jul 7

Activity: Talk or presentation typesOral presentation

Sustainable marketing activities of traditional markets: A fsQCA approach

Eunju Ko (Speaker), Jaesuk Jung (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

The Effects of Fashion Collaboration on Consumer Response and Customer Equity - Focus on Global Luxury & SPA Brands

Eunju Ko (Speaker), Kyu Lim Kim (Speaker), Woong Hee Lee (Speaker)
2013 Dec 3

Activity: Talk or presentation typesOral presentation

A study on social platform for sustainable Development of fast fashion.

Eunju Ko (Speaker), Junghyun Jang (Speaker), Euntaik Lee (Speaker)
2011 Nov 19

Activity: Talk or presentation typesOral presentation