Find Research Activities

A cross cultural study of eWOM in sustainable fashion: South Korea, Japan and China

Eunju Ko (Speaker), Hyun Min Kong (Speaker)
2016 Nov 12

Activity: Talk or presentation typesOral presentation

Sustainable food consumption as luxury fashion: Insights from the organic market in South Korea

Eunju Ko (Speaker), Ilaisaane Fifita (Speaker), Dayun Hong (Speaker), Yuri Seo (Speaker), Denise Conroy (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

The Effects of Curation Service in Online Shopping on Service Satisfaction and Purchase Intention

Eunju Ko (Speaker), Jaeyun Koh (Speaker), So Yeon Lee (Speaker), Eunha Chun (Speaker)
2014 Nov 22

Activity: Talk or presentation typesOral presentation

A study on customer satisfaction and brand image from fashion exhibition type.

Eunju Ko (Speaker), Jaeyun Koh (Speaker)
2015 Jun 26

Activity: Talk or presentation typesOral presentation

Consumer Creativity after Exposure to Luxury and SPA Brands

Eunju Ko (Speaker), Hee Chong Lee (Speaker), Donghoon Kim (Speaker)
2013 Nov 9

Activity: Talk or presentation typesOral presentation

Perceived Values of 3D Printing Technology and Acceptance Intention.

Eunju Ko (Speaker), Jinghe Han (Speaker), Suhyun Park (Speaker)
2015 Aug 14

Activity: Talk or presentation typesOral presentation

Global Hallyu Trend Analysis

Eunju Ko (Speaker), Ting Zhang (Speaker), Haesung Whang (Speaker)
2013 Nov 9

Activity: Talk or presentation typesOral presentation

Consumer behavior for sustainable fashion product: Focused on role of search and evaluation process.

Eunju Ko (Speaker), Hyunmin Kong (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

Customer Social Participation Influence on Customer Equity - Focus on SPA Brands

Eunju Ko (Speaker), Heeju Chae (Speaker), Hee Chong Lee (Speaker)
2013 Jun 5

Activity: Talk or presentation typesOral presentation

An Application of Semantic Network Analysis on Fashion Social Platform

Eunju Ko (Speaker), Eunha Chun (Speaker), Sangah Song (Speaker)
2013 Nov 9

Activity: Talk or presentation typesOral presentation

The Effects of Image and Awareness of Complex Shopping Mall on Customer Equity -Focused on SNS users’ lifestyle-

Eunju Ko (Speaker), Narae Kim (Speaker), Jina Park (Speaker), Hyunji Do (Speaker)
2012 May 23

Activity: Talk or presentation typesOral presentation

Stepping into Global Fashion Consumer Behavior Landscape

Eunju Ko (Speaker)
2014 Jul 16

Activity: Talk or presentation typesOral presentation

Roles of Radical Innovation on Customer Equity

Eunju Ko (Speaker), Zhang Hao (Speaker), Kyung Hoon Kim (Speaker), Morikazu Hirose (Speaker), Byung Joo Jeon (Speaker)
2010 May 29

Activity: Talk or presentation typesOral presentation

Globalizing Strategy of Korean Beauty

Eunju Ko (Speaker), Eunha Chun (Speaker), Junghyun Jang (Speaker), Seulgi Lee (Speaker)
2010 May 29

Activity: Talk or presentation typesOral presentation

A Study on Changing Fashion Lifestyle of Global Consumer From 2008 to 2010 -Comparison among USA, China and Europe-

Eunju Ko (Speaker), Junghyun Jang (Speaker), Jina Park (Speaker)
2010 Nov 27

Activity: Talk or presentation typesOral presentation

Sponsorship and Customer Equity in Sports Marketing

Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Honglei Liu (Speaker), Sang Jin Kim (Speaker), Dong Geun Lee (Speaker)
2010 Nov 27

Activity: Talk or presentation typesOral presentation

An Exploratory Study on Legal Protection of Fashion Design

Eunju Ko (Speaker), Christine Kim (Speaker)
2011 May 28

Activity: Talk or presentation typesOral presentation

팝업스토어의 점포속성이 브랜드 태도와 재방문의도에 미치는 영향 -스포츠 브랜드를 중심으로-

Eunju Ko (Speaker), Heeju Chae (Speaker), Jinhee Jang (Speaker), Hyunyoug Choi (Speaker)
2011 Nov 12

Activity: Talk or presentation typesOral presentation

A Study on Marketing Communication Strategy of Loungewear with Traditional Elements- Focused on Lifestyle Types

Eunju Ko (Speaker), Jiyoung Kim (Speaker), Kyung Hoon Kim (Speaker), Seonsook Kim (Speaker)
2010 May 29

Activity: Talk or presentation typesOral presentation

The Influence of Luxury Fashion Brand's Social Media Marketing on Customer Loyalty and Purchase Intension

Eunju Ko (Speaker), Jiyoung Kim (Speaker)
2010 May 29

Activity: Talk or presentation typesOral presentation

Consumers' Awareness of Green Marketing for Corporate Image and Purchase Intention at the Department Store

Eunju Ko (Speaker), Eun Young Kim (Speaker), Yoo Kyung Hwang (Speaker), Yoosun Hann (Speaker)
2010 Sep 10

Activity: Talk or presentation typesOral presentation

The Effect of Fashion Shopping Mall Awareness and Image on Shopping Mall Loyalty

Eunju Ko (Speaker), Narae Kim (Speaker), Jina Park (Speaker)
2011 Nov 19

Activity: Talk or presentation typesOral presentation

Drivers of global customer equity and its application to SPA brands

Eunju Ko (Speaker), Chang Han Lee (Speaker), Yoo Kyung Hwang (Speaker), Jieun Lee (Speaker), Marc Amram (Speaker)
2011 Nov 19

Activity: Talk or presentation typesOral presentation

패션상품의 속성이 브랜드 재구매 의도에 미치는 영향에 대한 국가간 비교연구 -스포츠와 진 제품을 중심으로-

Eunju Ko (Speaker), MIa Lee (Speaker), Hyunyoug Choi (Speaker), Jinhee Jang (Speaker)
2011 Oct 15

Activity: Talk or presentation typesOral presentation

A study on advertising effect of hashtag in SNS advertising: Focusing on SPA brands

Eunju Ko (Speaker), Jiye Shin (Speaker), Heeju Chae (Speaker), Teona Gogichaishvili (Speaker)
2016 Jul 23

Activity: Talk or presentation typesOral presentation

The effects of individual differences on the acceptance of design innovation based on technology acceptance model

Eunju Ko (Speaker), Jaehee Chung (Speaker), Jinghe Han (Speaker), Sang Jin Kim (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

Resources, capabilities, and sustainable competitive advantage in a traditional fashion market: Focus on customer equity.

Eunju Ko (Speaker), Sunghwa Yong (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

The effects of store attributes on customer equity: Case of fashion shopping malls in traditional market.

Eunju Ko (Speaker), Ting Zhang (Speaker), Heeju Chae (Speaker), Hyun Min Kong (Speaker)
2015 Dec 2

Activity: Talk or presentation typesOral presentation

Sustainable Marketing and Customer Equity

Eunju Ko (Speaker), Yang Sun (Speaker), Kyung Hoon Kim (Speaker), Tony C Garrett (Speaker)
2015 Apr 10

Activity: Talk or presentation typesOral presentation

Multi-channel attributes of traditional market fashion brands

Eunju Ko (Speaker), Jeonmi Ko (Speaker), Hyun Min Kong (Speaker)
2016 Jul 23

Activity: Talk or presentation typesOral presentation

Cultural marketing communication strategies for lifestyle brand.

Eunju Ko (Speaker), Yujin Chang (Speaker)
2015 Jun 26

Activity: Talk or presentation typesOral presentation

The effects of sustainable knowledge level on perceived benefit, behavioral intention: Focus on Korean and Chinese consumers

Eunju Ko (Speaker), Jinghe Han (Speaker), Minyoung Lee (Speaker)
2016 Nov 12

Activity: Talk or presentation typesOral presentation

Fashion consumers’ acceptance of retail technology: A meta-anlaysis of TAM in fashion retail context.

Eunju Ko (Speaker), Yoon Jung Lee (Speaker), Ho Jung Choo (Speaker)
2015 Jun 26

Activity: Talk or presentation typesOral presentation

Effects of design innovation attributes on customer value in developing fashion items using 3D printing technology.

Eunju Ko (Speaker), Jinghe Han (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

A review on the usage of Chatbots to enhance communication in online environment

Eunju Ko (Speaker), Minjee Chung (Speaker)
2017 Nov 11

Activity: Talk or presentation typesOral presentation

Global Consumers’ Attitude and Purchase Intention toward Korean Traditional Culture - Focused on the impact of Consumer Factor, Marketing Factors and Authenticity

Eunju Ko (Speaker), Seulgi Lee (Speaker), Haesung Whang (Speaker), Raffaele Donvito (Speaker)
2012 Dec 1

Activity: Talk or presentation typesOral presentation

DO CONSUMERS REALLY WANT TO USE A FASHION SOCIAL PLATFORM?

Eunju Ko (Speaker), Eunha Chun (Speaker), Sangah Song (Speaker)
2013 Jan 4

Activity: Talk or presentation typesOral presentation

How to Measure the Global Customer Equity?

Eunju Ko (Speaker), Shijin Yoo (Speaker), Chang Han Lee (Speaker), Yongbum Choi (Speaker)
2011 May 28

Activity: Talk or presentation typesOral presentation

Relationships among the social media marketing activities, sports sponsorship image congruity and brand relationship quality in fashion industry

Eunju Ko (Speaker), Hyun Ji Do (Speaker), Jina Park (Speaker)
2011 Dec

Activity: Talk or presentation typesOral presentation

The effect of voluntary knowledge sharing of innovative technology community users on innovative behaviors: Focusing on the 3D printing community.

Eunju Ko (Speaker), Jinghe Han (Speaker), Hyo Gyeong Kang (Speaker)
2015 Jun 26

Activity: Talk or presentation typesOral presentation

The effects of consumer creativity on perceived value and purchase intention - Focus on SPA and luxury brands -

Eunju Ko (Speaker), Hee Chong Lee (Speaker), Hyunmin Kong (Speaker), Ik Choi (Speaker)
2014 Feb 15

Activity: Talk or presentation typesOral presentation

Standing on the shoulders of giants: Art marketing effects on consumer response, brand attitude, and purchase intention.

Eunju Ko (Speaker), Jane Ko (Speaker), Sung Joo Bae (Speaker)
2015 Jun 26

Activity: Talk or presentation typesOral presentation

Consumer attitude and purchase intention toward fashion couterfeits: Focusing on the comparison between Republic of Korea and the United States.

Eunju Ko (Speaker), Christine Kim (Speaker), Jaeyun Koh (Speaker), Hyung Doo Nam (Speaker)
2015 Jun 26

Activity: Talk or presentation typesOral presentation

The effects of sustainability marketing and cost management activities of fashion brands on competitive advantage and performance.

Eunju Ko (Speaker), Ik Choi (Speaker), Hyun Min Kong (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

Sustainable Fashion Consumer: Fashion Lifestyle Segmentation and Perceived Sustainable Value.

Eunju Ko (Speaker), Sangah Song (Speaker)
2014 Nov 22

Activity: Talk or presentation typesOral presentation

Research on consilience in fashion products and customer adoption intention.

Eunju Ko (Speaker), Suhyun Park (Speaker), Liyan Hung (Speaker), Heeju Chae (Speaker)
2015 Jun 25

Activity: Talk or presentation typesOral presentation

Consumer Evaluation on Convergence Marketing Activities of Techbology and Culture: Moderating Effects of Personal Innovativess

Eunju Ko (Speaker), Haesung Whang (Speaker), Suhyun Park (Speaker)
2015 Aug 14

Activity: Talk or presentation typesOral presentation

3D프린팅 기술특성, 사회적 영향, 촉진조건이 기술 수용에 미치는 영향

Eunju Ko (Speaker), Jinghe Han (Speaker)
2015 Apr 18

Activity: Talk or presentation typesOral presentation