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Evaluation of fashion social platform - Focusing on experts review and user testing

Eunju Ko (Speaker), Eunha Chun (Speaker), Sangah Song (Speaker) & Seahee Lee (Speaker)

2014 Feb 14

Activity: Talk or presentation typesOral presentation

Confucianism: An antecedent for sustainable marketing and customer equity

Eunju Ko (Speaker), Yang Sun (Speaker), Kyung Hoon Kim (Speaker), Ralf Schellhase (Speaker) & Huanzhang Wang (Speaker)

2014 Feb 15

Activity: Talk or presentation typesOral presentation

Role of social factors customer equity management - SPA Brand in China and Korea

Eunju Ko (Speaker), Honglei Liu (Speaker), Kyung Hoon Kim (Speaker), Yang Sun (Speaker) & Tony C Garrett (Speaker)

2014 Feb 15

Activity: Talk or presentation typesOral presentation

Stepping into Global Fashion Consumer Behavior Landscape

Eunju Ko (Speaker)

2014 Jul 16

Activity: Talk or presentation typesOral presentation

Predicting Purchase Intention for Traditional Cultural Products: A cross-culture approach

Eunju Ko (Speaker) & Seulgi Lee (Speaker)

2013 May 25

Activity: Talk or presentation typesOral presentation

The Fashion Collaboration of Global Fashion Brands

Eunju Ko (Speaker), Kyulim Kim (Speaker) & Chang Han Lee (Speaker)

2013 May 25

Activity: Talk or presentation typesOral presentation

A Cross-Cultural Research of Consumer's Perception of Luxury Brand by Storytelling Methodology - Focusing on Korean and Chinese Market

Eunju Ko (Speaker), Sunghwa Yong (Speaker) & Ting Zhang (Speaker)

2013 May 25

Activity: Talk or presentation typesOral presentation

Authenticity of traditional cultural products: Focused on Korean, Chinese and Japanese consumers

Eunju Ko (Speaker), Seulgi Lee (Speaker) & Sunghwa Yong (Speaker)

2013 Dec 3

Activity: Talk or presentation typesOral presentation

The Effects of the Consumers’ Experiential Value of the Luxury Kitsch Products on Brand Equity

Eunju Ko (Speaker), Jeonmi Ko (Speaker) & Heeju Chae (Speaker)

2014 Nov 22

Activity: Talk or presentation typesOral presentation

The effect of pop culture involvement on destination image formation and its perception: Focused on global diffusion process of Korean wave

Eunju Ko (Speaker), Haesung Whang (Speaker), Ting Zhang (Speaker) & Sunghwa Yong (Speaker)

2014 Jul 16

Activity: Talk or presentation typesOral presentation

A Semantic Network Analysis of Retail Therapy on Twitter

Eunju Ko (Speaker) & Eunha Chun (Speaker)

2012 Jul 21

Activity: Talk or presentation typesOral presentation

The Effects of Image and Awareness of Complex Shopping Mall on Customer Equity -Focused on SNS users’ lifestyle-

Eunju Ko (Speaker), Narae Kim (Speaker), Jina Park (Speaker) & Hyunji Do (Speaker)

2012 May 23

Activity: Talk or presentation typesOral presentation

Global Consumers’ Attitude and Purchase Intention toward Korean Traditional Culture - Focused on the impact of Consumer Factor, Marketing Factors and Authenticity

Eunju Ko (Speaker), Seulgi Lee (Speaker), Haesung Whang (Speaker) & Raffaele Donvito (Speaker)

2012 Dec 1

Activity: Talk or presentation typesOral presentation

Neuromarketing Research Trend in China

Eunju Ko (Speaker), Kyung Hoon Kim (Speaker) & Yang Sun (Speaker)

2012 Dec 1

Activity: Talk or presentation typesOral presentation

The Influence of Luxury Fashion Brand's Social Media Marketing on Customer Loyalty and Purchase Intension

Eunju Ko (Speaker) & Jiyoung Kim (Speaker)

2010 May 29

Activity: Talk or presentation typesOral presentation

Consumers' Awareness of Green Marketing for Corporate Image and Purchase Intention at the Department Store

Eunju Ko (Speaker), Eun Young Kim (Speaker), Yoo Kyung Hwang (Speaker) & Yoosun Hann (Speaker)

2010 Sep 10

Activity: Talk or presentation typesOral presentation

Sponsorship and Customer Equity in Sports Marketing

Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Honglei Liu (Speaker), Sang Jin Kim (Speaker) & Dong Geun Lee (Speaker)

2010 Nov 27

Activity: Talk or presentation typesOral presentation

The Effects of Conspicuous Consumption, Desire for Rarity and Price in Buying Decision

Eunju Ko (Speaker) & Yoo Kyung Hwang (Speaker)

2011 Nov 19

Activity: Talk or presentation typesOral presentation

Customer Equity of Fast Fashion Industry

Eunju Ko (Speaker), Chang Han Lee (Speaker), Kyung Hoon Kim (Speaker), Sung Hwan Yeo (Speaker), So Young Heo (Speaker) & Jae Hyeoung Yoo (Speaker)

2012 Jul 20

Activity: Talk or presentation typesOral presentation

한국인들의 디지털라이프스타일 유형 개발과 특성 분석

Eunju Ko (Speaker) & Dayun Jeong (Speaker)

2015 Apr 18

Activity: Talk or presentation typesOral presentation

The antecedents of channel integration in fashion industry: Organization strategic orientation, organizational structure, channel strategies

Eunju Ko (Speaker), Miah Lee (Speaker) & Dayun Jeong (Speaker)

2016 Jul 22

Activity: Talk or presentation typesOral presentation

Sustainable fashion product development using the PLM apporach

Eunju Ko (Speaker), Jinghe Han (Speaker), Eunha Chun (Speaker) & Minyoung Lee (Speaker)

2016 Jul 23

Activity: Talk or presentation typesOral presentation

Relationship among brand personality, attitude, satisfaction and revisit intention in Dongdaemun fashion market: Focus on cultural dimension of sustainability

Eunju Ko (Speaker), Haemin Seok (Speaker) & Eunha Chun (Speaker)

2016 Nov 12

Activity: Talk or presentation typesOral presentation

The influence of para-social relationship in social networking service(SNS) on purchase intention of celebrity fashion product

Eunju Ko (Speaker), Hyo Jin Kim (Speaker) & Jina Park (Speaker)

2011 Nov 19

Activity: Talk or presentation typesOral presentation

The Effect of Shopping Bag Design towards Advertising Effectiveness, Brand Attitude, and Purchase Intention

Eunju Ko (Speaker), Sooyeon Lee (Speaker) & Heeju Chae (Speaker)

2013 May 25

Activity: Talk or presentation typesOral presentation

Customer Social Participation Influence on Customer Equity - Focus on SPA Brands

Eunju Ko (Speaker), Heeju Chae (Speaker) & Hee Chong Lee (Speaker)

2013 Jun 5

Activity: Talk or presentation typesOral presentation

A study on customer satisfaction and brand image from fashion exhibition type.

Eunju Ko (Speaker) & Jaeyun Koh (Speaker)

2015 Jun 26

Activity: Talk or presentation typesOral presentation

Sustainability marketing activities for fashion brands and their effects on customer equity and purchase intention.

Eunju Ko (Speaker) & Ik Choi (Speaker)

2015 Jun 26

Activity: Talk or presentation typesOral presentation

The effects of Dongdaemun fashion town’s co-production, co-innovation, and value co-creation: Focus on customer equity.

Eunju Ko (Speaker) & Sunghwa Yong (Speaker)

2015 Jun 26

Activity: Talk or presentation typesOral presentation

Luxury fashion brand’s sustainable message appeal strategies and brand authenticity in Instagram

Eunju Ko (Speaker), Jihye Yu (Speaker) & Wei Jiang (Speaker)

2017 Jul 8

Activity: Talk or presentation typesOral presentation

Changing consumer attitude towards sustainable fashion: A balance theory approach

Eunju Ko (Speaker), Jinghe Han (Speaker) & Yuri Seo (Speaker)

2016 Jul 23

Activity: Talk or presentation typesOral presentation

Neural correlates of sustainable consumption: An fMRI investigation

Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Hanah Choi (Speaker), Dong Hyun Kim (Speaker) & Eun Ju Lee (Speaker)

2017 Nov 11

Activity: Talk or presentation typesOral presentation

A study on advertising effect of hashtag in SNS advertising: Focusing on SPA brands

Eunju Ko (Speaker), Jiye Shin (Speaker), Heeju Chae (Speaker) & Teona Gogichaishvili (Speaker)

2016 Jul 23

Activity: Talk or presentation typesOral presentation

University of Texas at Dallas invited seminar

Dongho Kim (Speaker)

2017 Jan 23

Activity: Talk or presentation typesInvited talk

19th US-Korea Conference on Science, Technology and Entrepreneurship (UKC 2017)

Dongho Kim (Speaker)

2017 Aug 92017 Aug 12

Activity: Talk or presentation typesInvited talk

Influence of knowledge and social embeddedness on intention to participate in sustainable consumption: An empirical study on voluntary carbon offsetting

Eunju Ko (Speaker), Yohan Kim (Speaker), Sunyoung Yun (Speaker) & Joosung Lee (Speaker)

2014 Jul 16

Activity: Talk or presentation typesOral presentation

The effects of sustainability marketing and cost management activities of fashion brands on competitive advantage and performance.

Eunju Ko (Speaker), Ik Choi (Speaker) & Hyun Min Kong (Speaker)

2015 Nov 14

Activity: Talk or presentation typesOral presentation

The effects of store attributes on customer equity: Case of fashion shopping malls in traditional market.

Eunju Ko (Speaker), Ting Zhang (Speaker), Heeju Chae (Speaker) & Hyun Min Kong (Speaker)

2015 Dec 2

Activity: Talk or presentation typesOral presentation

Value co-creation process of luxury fashion brand:Examining the relationships among encounter attributes, consumer value, brand value and purchase intention

Eunju Ko (Speaker), Eunah Choi (Speaker) & Angella J. Kim (Speaker)

2015 Jun 25

Activity: Talk or presentation typesOral presentation

Research on consilience in fashion products and customer adoption intention.

Eunju Ko (Speaker), Suhyun Park (Speaker), Liyan Hung (Speaker) & Heeju Chae (Speaker)

2015 Jun 25

Activity: Talk or presentation typesOral presentation

Brand popularity as an advertising cue affecting pre-purchase attitude and purchase intention on sustainable brand

Eunju Ko (Speaker), Haesung Whang (Speaker), Ting Zhang (Speaker) & Ik Choi (Speaker)

2014 Jul 16

Activity: Talk or presentation typesOral presentation

The effect of the attributes of IT shopping service and the level of technology on customer responses in fashion retail

Eunju Ko (Speaker), Sooyeon Lee (Speaker), Miah Lee (Speaker) & Sangwon Lee (Speaker)

2014 Jul 16

Activity: Talk or presentation typesOral presentation

Video advertising for luxury brands

Eunju Ko (Speaker), Teona Gogichaishvili (Speaker), Jaesuk Jung (Speaker) & Eunha Chun (Speaker)

2016 Jul 22

Activity: Talk or presentation typesOral presentation

The effects of visual appeal and color types in green fashion advertising on Instagram

Eunju Ko (Speaker), Wei Jiang (Speaker) & Jinyoung Choi (Speaker)

2017 Nov 11

Activity: Talk or presentation typesOral presentation

Cultural marketing communication strategies for lifestyle brand.

Eunju Ko (Speaker) & Yujin Chang (Speaker)

2015 Jun 26

Activity: Talk or presentation typesOral presentation

ⅩⅥth International Conference on Time-Resolvend Vibrational Spectroscopy (TRVS 2013)

Dongho Kim (Speaker)

2013 May 192013 May 24

Activity: Talk or presentation typesInvited talk

26th International Conference on Pohotochemistry

Dongho Kim (Speaker)

2013 Jul 26

Activity: Talk or presentation typesOral presentation

The Effects of Types of Innovation on Customer Equity and Customer Loyalty

Eunju Ko (Speaker), Zhang Hao (Speaker), Kyung Hoon Kim (Speaker), Eunha Chun (Speaker), Yoo Kyung Hwang (Speaker) & Jane Ko (Speaker)

2010 Sep 11

Activity: Talk or presentation typesOral presentation