Find Research Activities

Confucianism: An antecedent for sustainable marketing and customer equity

Eunju Ko (Speaker), Yang Sun (Speaker), Kyung Hoon Kim (Speaker), Ralf Schellhase (Speaker), Huanzhang Wang (Speaker)
2014 Feb 15

Activity: Talk or presentation typesOral presentation

The Fashion Collaboration of Global Fashion Brands

Eunju Ko (Speaker), Kyulim Kim (Speaker), Chang Han Lee (Speaker)
2013 May 25

Activity: Talk or presentation typesOral presentation

Globalizing Strategy of Korean Beauty

Eunju Ko (Speaker), Eunha Chun (Speaker), Junghyun Jang (Speaker), Seulgi Lee (Speaker)
2010 May 29

Activity: Talk or presentation typesOral presentation

An Exploratory Study on the Global Fashion Consumers’: A Longitudinal Approach about USA, Chinese, and European Fashion Consumers

Eunju Ko (Speaker), Junghyun Jang (Speaker), Jina Park (Speaker)
2010 Nov 27

Activity: Talk or presentation typesOral presentation

Global Consumer Behavior in Green Marketing of Luxury Brands: A Cross-Cultural Study of the US, Japan, and South Korea

Eunju Ko (Speaker), Jina Park (Speaker), Miyoung Lee (Speaker)
2010 Sep 10

Activity: Talk or presentation typesOral presentation

Roadmap for Global Customer Equity Modeling

Eunju Ko (Speaker), Seigyoung Auh (Speaker)
2010 Sep 10

Activity: Talk or presentation typesOral presentation

Meaning and Value of Korean Beauty

Eunju Ko (Speaker), Eunha Chun (Speaker), Junghyun Jang (Speaker), Seulgi Lee (Speaker)
2010 Nov 27

Activity: Talk or presentation typesOral presentation

Sponsorship and Customer Equity in Sports Marketing

Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Honglei Liu (Speaker), Sang Jin Kim (Speaker), Dong Geun Lee (Speaker)
2010 Nov 27

Activity: Talk or presentation typesOral presentation

Korean Culture Going Luxury

Eunju Ko (Speaker), Eunha Chun (Speaker), Seulgi Lee (Speaker)
2011 Nov 19

Activity: Talk or presentation typesOral presentation

The influence of para-social relationship in social networking service(SNS) on purchase intention of celebrity fashion product

Eunju Ko (Speaker), Hyo Jin Kim (Speaker), Jina Park (Speaker)
2011 Nov 19

Activity: Talk or presentation typesOral presentation

팝업스토어의 점포속성이 브랜드 태도와 재방문의도에 미치는 영향 -스포츠 브랜드를 중심으로-

Eunju Ko (Speaker), Heeju Chae (Speaker), Jinhee Jang (Speaker), Hyunyoug Choi (Speaker)
2011 Nov 12

Activity: Talk or presentation typesOral presentation

Social Advantage of Luxury Fashion Brand Logo as Costly Signals in Social Interactions

Eunju Ko (Speaker), Jieun Lee (Speaker)
2011 Nov 19

Activity: Talk or presentation typesOral presentation

Sustainable Message Appeal of Luxury Fashion Brands

Eunju Ko (Speaker), Jihye Yu (Speaker), Wei Jiang (Speaker), Eunha Chun (Speaker)
2017 Dec 5

Activity: Talk or presentation typesOral presentation

A review on the usage of Chatbots to enhance communication in online environment

Eunju Ko (Speaker), Minjee Chung (Speaker)
2017 Nov 11

Activity: Talk or presentation typesOral presentation

How Does Customer Equity Work in Luxury Fashion Brands

Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Bing Xu (Speaker), Jieun Lee (Speaker), Sang Jin Lee (Speaker), Honglei Liu (Speaker)
2010 Sep 10

Activity: Talk or presentation typesOral presentation

The Effects of Types of Innovation on Customer Equity and Customer Loyalty

Eunju Ko (Speaker), Zhang Hao (Speaker), Kyung Hoon Kim (Speaker), Eunha Chun (Speaker), Yoo Kyung Hwang (Speaker), Jane Ko (Speaker)
2010 Sep 11

Activity: Talk or presentation typesOral presentation

Drivers of global customer equity and its application to SPA brands

Eunju Ko (Speaker), Chang Han Lee (Speaker), Yoo Kyung Hwang (Speaker), Jieun Lee (Speaker), Marc Amram (Speaker)
2011 Nov 19

Activity: Talk or presentation typesOral presentation

How to Measure the Global Customer Equity?

Eunju Ko (Speaker), Shijin Yoo (Speaker), Chang Han Lee (Speaker), Yongbum Choi (Speaker)
2011 May 28

Activity: Talk or presentation typesOral presentation

A study on the current state of legal protection for fashion design: The Republic of Korea vs. the United States

Eunju Ko (Speaker), Christine Kim (Speaker)
2011 May 28

Activity: Talk or presentation typesOral presentation

Study on Holistic Marketing and Brand Authenticity: Focus on Case Studies of Nike and Adidas

Eunju Ko (Speaker), Hyeonyoung Choi (Speaker)
2012 Jul 21

Activity: Talk or presentation typesOral presentation

The role of fashion leaders on the fashion social platform: Implications of knowledge sharing in the Korean fashion industry

Eunju Ko (Speaker), Eunha Chun (Speaker)
2014 Jul 17

Activity: Talk or presentation typesOral presentation

Global Hallyu Trend Analysis

Eunju Ko (Speaker), Ting Zhang (Speaker), Haesung Whang (Speaker)
2013 Nov 9

Activity: Talk or presentation typesOral presentation

The effect of pop culture involvement on destination image formation and its perception: Focused on global diffusion process of Korean wave

Eunju Ko (Speaker), Haesung Whang (Speaker), Ting Zhang (Speaker), Sunghwa Yong (Speaker)
2014 Jul 16

Activity: Talk or presentation typesOral presentation

The Effect of Usage Motivation of Hashtag on Customer Social Participation and Brand Equity: Focusing on Fashion Brands’ Image Based SNS

Eunju Ko (Speaker), Heeju Chae (Speaker), Jiye Shin (Speaker), Jisu Han (Speaker)
2014 Nov 22

Activity: Talk or presentation typesOral presentation

Exploratory research of sustainable fashion: Perception of consumers and experts.

Eunju Ko (Speaker), Minyoung Lee (Speaker), Jinghe Han (Speaker), Eunha Chun (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

한국인들의 디지털라이프스타일 유형 개발과 특성 분석

Eunju Ko (Speaker), Dayun Jeong (Speaker)
2015 Apr 18

Activity: Talk or presentation typesOral presentation

Neuromarketing Research Trend in China

Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Yang Sun (Speaker)
2012 Dec 1

Activity: Talk or presentation typesOral presentation

Authenticity of traditional cultural products: Focused on Korean, Chinese and Japanese consumers

Eunju Ko (Speaker), Seulgi Lee (Speaker), Sunghwa Yong (Speaker)
2013 Dec 3

Activity: Talk or presentation typesOral presentation

The Effects of Fashion Collaboration on Consumer Response and Customer Equity - Focus on Global Luxury & SPA Brands

Eunju Ko (Speaker), Kyu Lim Kim (Speaker), Woong Hee Lee (Speaker)
2013 Dec 3

Activity: Talk or presentation typesOral presentation

The effect of fashion collection’s country of origin on brand evaluation and purchase intention: Focusing on Seoul, New York and Paris collection

Eunju Ko (Speaker), Namhoon Kim (Speaker), Eunha Chun (Speaker), Hyunju Song (Speaker)
2014 Jul 16

Activity: Talk or presentation typesOral presentation

Legal issues of graffiti art collaboration in fashion

Eunju Ko (Speaker), Jaeyun Koh (Speaker)
2014 Feb 14

Activity: Talk or presentation typesOral presentation

Cultural perspectives on global customer equity

Eunju Ko (Speaker), Chang Han Lee (Speaker), Lisa Kesper (Speaker)
2014 Jul 16

Activity: Talk or presentation typesOral presentation

몬테칼로 전산모사 기반 방사선치료 환자의 피부선량 정밀 평가 기술 개발

Chulhee Min (Speaker), Do Hyeon Yoo (Speaker), Yeon Soo Yeom (Speaker), Jung In Kim (Speaker), Bo Wee Cheon (Speaker), Chan Hyeong Kim (Speaker)
2016 Dec

Activity: Talk or presentation typesOral presentation

A Study on Marketing Communication Strategy of Loungewear with Traditional Elements- Focused on Lifestyle Types

Eunju Ko (Speaker), Jiyoung Kim (Speaker), Kyung Hoon Kim (Speaker), Seonsook Kim (Speaker)
2010 May 29

Activity: Talk or presentation typesOral presentation

A Study on Acceptance of 3D Printing Technology Based on TAM(Technology Acceptance Model).

Eunju Ko (Speaker), Jinghe Han (Speaker)
2014 Nov 22

Activity: Talk or presentation typesOral presentation

Hashtag's Influence on Fashion brand Equity

Eunju Ko (Speaker), Jiye Shin (Speaker), Heeju Chae (Speaker)
2015 May 27

Activity: Talk or presentation typesOral presentation

Consumer perception on technololgy and cultural convergence marketing activities of a fashion brand: focused on determinants of adoption.

Eunju Ko (Speaker), Haesung Whang (Speaker)
2015 Jun 25

Activity: Talk or presentation typesOral presentation

Standing on the shoulders of giants: Art marketing effects on consumer response, brand attitude, and purchase intention.

Eunju Ko (Speaker), Jane Ko (Speaker), Sung Joo Bae (Speaker)
2015 Jun 26

Activity: Talk or presentation typesOral presentation

The effects of sustainability marketing and cost management activities of fashion brands on competitive advantage and performance.

Eunju Ko (Speaker), Ik Choi (Speaker), Hyun Min Kong (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

An Application of Social platform in Fashion Business

Eunju Ko (Speaker), Eunha Chun (Speaker), Hyun Min Kong (Speaker)
2015 Apr 10

Activity: Talk or presentation typesOral presentation

Cultural marketing communication strategies for lifestyle brand.

Eunju Ko (Speaker), Yujin Chang (Speaker)
2015 Jun 26

Activity: Talk or presentation typesOral presentation

Resources, capabilities, and sustainable competitive advantage in a traditional fashion market: Focus on customer equity.

Eunju Ko (Speaker), Sunghwa Yong (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

Fashion consumers’ acceptance of retail technology: A meta-anlaysis of TAM in fashion retail context.

Eunju Ko (Speaker), Yoon Jung Lee (Speaker), Ho Jung Choo (Speaker)
2015 Jun 26

Activity: Talk or presentation typesOral presentation

Consumers’ assessment of sustainable convergence activities for fashion brand and its effects on brand attitude and purchase intention.

Eunju Ko (Speaker), Suhyun Park (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

The Effects of Co-production, Co-innovation and Value Co-creation upon Customer Equity in Traditional Market.

Eunju Ko (Speaker), Sunghwa Yong (Speaker)
2015 Aug 14

Activity: Talk or presentation typesOral presentation

The effects of store attributes on customer equity: Case of fashion shopping malls in traditional market.

Eunju Ko (Speaker), Ting Zhang (Speaker), Heeju Chae (Speaker), Hyun Min Kong (Speaker)
2015 Dec 2

Activity: Talk or presentation typesOral presentation

한류가 관광목적지 이미지 형성과 방문의도에 미치는 영향: 중국과 러시아관광객을 대상으로

Eunju Ko (Speaker), Sunghwa Yong (Speaker)
2015 Apr 18

Activity: Talk or presentation typesOral presentation

Sustainable purchase decesion making process: Focus on consumer behavior model in fashion industry.

Eunju Ko (Speaker), Hyun Min Kong (Speaker), Ik Choi (Speaker)
2015 Dec 1

Activity: Talk or presentation typesOral presentation

3D프린팅 기술특성, 사회적 영향, 촉진조건이 기술 수용에 미치는 영향

Eunju Ko (Speaker), Jinghe Han (Speaker)
2015 Apr 18

Activity: Talk or presentation typesOral presentation