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Customer Equity of Fast Fashion Industry

Eunju Ko (Speaker), Chang Han Lee (Speaker), Kyung Hoon Kim (Speaker), Sung Hwan Yeo (Speaker), So Young Heo (Speaker) & Jae Hyeoung Yoo (Speaker)

2012 Jul 20

Activity: Talk or presentation typesOral presentation

The Effects of Image and Awareness of Complex Shopping Mall on Customer Equity -Focused on SNS users’ lifestyle-

Eunju Ko (Speaker), Narae Kim (Speaker), Jina Park (Speaker) & Hyunji Do (Speaker)

2012 May 23

Activity: Talk or presentation typesOral presentation

Global Consumers’ Attitude and Purchase Intention toward Korean Traditional Culture - Focused on the impact of Consumer Factor, Marketing Factors and Authenticity

Eunju Ko (Speaker), Seulgi Lee (Speaker), Haesung Whang (Speaker) & Raffaele Donvito (Speaker)

2012 Dec 1

Activity: Talk or presentation typesOral presentation

Neuromarketing Research Trend in China

Eunju Ko (Speaker), Kyung Hoon Kim (Speaker) & Yang Sun (Speaker)

2012 Dec 1

Activity: Talk or presentation typesOral presentation

XXIV IUPAC Symposium on Photochemistry

Dongho Kim (Speaker)

2012 Jul 18

Activity: Talk or presentation typesInvited talk

23rd International Conference on Raman Spectroscopy(ICORS)

Dongho Kim (Speaker)

2012 Aug 14

Activity: Talk or presentation typesInvited talk

MURI Review Meeting

Dongho Kim (Speaker)

2012 Nov 72012 Nov 8

Activity: Talk or presentation typesInvited talk

Department of Radiation Oncology (Organisational unit)

Yongbae Kim (Member)

2012 Mar2017 Feb

Activity: Membership typesMembership of board

An Effect of Department Store’s Cultural Reward Program on Customer’s Perceived Benefits and Store Loyalty

Eunju Ko (Speaker), MIa Lee (Speaker), Eunah Choi (Speaker) & Sangah Song (Speaker)

2012 Jul 21

Activity: Talk or presentation typesOral presentation

The effect of the motives for using Social Network Services (SNS) and celebrity reputation on purchase intention of celebrity fashion merchandises -Focusing on the moderating effect of para-social relationship

Eunju Ko (Speaker), Hyojin Kim (Speaker), Jina Park (Speaker) & Hyeonyoung Choi (Speaker)

2012 May 23

Activity: Talk or presentation typesOral presentation

The Effects of Brand Identity on Brand Equity in SNS (The effects of media and pseudo-interpersonal connections on human brands)

Eunju Ko (Speaker) & Hyeonyoung Choi (Speaker)

2012 May 23

Activity: Talk or presentation typesOral presentation

The Effects of Luxury Brands’ Marketing Activities on Customer Equity-Focus on Korean, Italian Luxury Consumers

Eunju Ko (Speaker), Yoo Kyung Hwang (Speaker) & Kyung Hoon Kim (Speaker)

2012 Jul 20

Activity: Talk or presentation typesOral presentation

Antecedents of Global Customer Equity in Fast Fashion Industry

Eunju Ko (Speaker), Chang Han Lee (Speaker) & Di Benedetto C. Anthony (Speaker)

2012 Dec 1

Activity: Talk or presentation typesOral presentation

Marketing Korean Traditional Culture Globally

Eunju Ko (Speaker), Kyung Hoon Kim (Speaker) & Seulgi Lee (Speaker)

2012 May 23

Activity: Talk or presentation typesOral presentation

A Study on Discrepant Advertising Images of Luxury Fashion Brands

Eunju Ko (Speaker) & Jinhee Jang (Speaker)

2012 Jul 21

Activity: Talk or presentation typesOral presentation

7th Asian Photochemistry Conference(APC) 2012

Dongho Kim (Speaker)

2012 Nov 122012 Nov 15

Activity: Talk or presentation typesOral presentation

Northwestern 대학교 초청강연

Dongho Kim (Speaker)

2012 Nov 5

Activity: Talk or presentation typesInvited talk

Marketing Mix and Customer Equity in the Global Environment

Eunju Ko (Speaker), Chang Han Lee (Speaker), Sung Hwan Yeo (Speaker), Kyung Hoon Kim (Speaker), Honglei Liu (Speaker) & Jae Hyeoung Yoo (Speaker)

2012 May 23

Activity: Talk or presentation typesOral presentation

An Exploratory Study on Legal Protection of Fashion Design

Eunju Ko (Speaker) & Christine Kim (Speaker)

2011 May 28

Activity: Talk or presentation typesOral presentation

Social Advantage of Luxury Fashion Brand Logo as Costly Signals in Social Interactions

Eunju Ko (Speaker) & Jieun Lee (Speaker)

2011 Nov 19

Activity: Talk or presentation typesOral presentation

A study on consumer’s attitude towards counterfeits and legal protection for fashion design

Eunju Ko (Speaker) & Christine Kim (Speaker)

2011 Nov 19

Activity: Talk or presentation typesOral presentation

소셜 네트워크 서비스 이용 상황에서의 셀러브리티속성이 럭셔리 브랜드 충성도에 미치는 영향

Eunju Ko (Speaker), Jina Park (Speaker) & Hyunjung Song (Speaker)

2011 Nov 12

Activity: Talk or presentation typesOral presentation

The Effect of Fashion Shopping Mall Awareness and Image on Shopping Mall Loyalty

Eunju Ko (Speaker), Narae Kim (Speaker) & Jina Park (Speaker)

2011 Nov 19

Activity: Talk or presentation typesOral presentation

Global Customer Equity and Its Implications for Marketing Strategy

Eunju Ko (Speaker), Michael Hoffman (Speaker), Kyung Hoon Kim (Speaker) & Sang Jin Kim (Speaker)

2011 May 28

Activity: Talk or presentation typesOral presentation

팝업스토어의 점포속성이 브랜드 태도와 재방문의도에 미치는 영향 -스포츠 브랜드를 중심으로-

Eunju Ko (Speaker), Heeju Chae (Speaker), Jinhee Jang (Speaker) & Hyunyoug Choi (Speaker)

2011 Nov 12

Activity: Talk or presentation typesOral presentation

A study on the current state of legal protection for fashion design: The Republic of Korea vs. the United States

Eunju Ko (Speaker) & Christine Kim (Speaker)

2011 May 28

Activity: Talk or presentation typesOral presentation

How to Measure the Global Customer Equity?

Eunju Ko (Speaker), Shijin Yoo (Speaker), Chang Han Lee (Speaker) & Yongbum Choi (Speaker)

2011 May 28

Activity: Talk or presentation typesOral presentation

A study on social platform for sustainable Development of fast fashion.

Eunju Ko (Speaker), Junghyun Jang (Speaker) & Euntaik Lee (Speaker)

2011 Nov 19

Activity: Talk or presentation typesOral presentation

Nursing and Health Sciences (Journal)

JuHee Lee (Reviewer)

2011 → …

Activity: Publication peer-review and editorial work typesEditorial activity

한국간호평가원 전문간호사 자격시험 출제위원

JuHee Lee (Examiner)

20112016

Activity: Examination typesExamination

Fashion Collaboration Cases between Academia and Industry in Korea

Eunju Ko (Speaker), Eunha Chun (Speaker), Jiyoung Kim (Speaker) & Hyeonyoung Choi (Speaker)

2011 Nov 3

Activity: Talk or presentation typesOral presentation

The influence of para-social relationship in social networking service(SNS) on purchase intention of celebrity fashion product

Eunju Ko (Speaker), Hyo Jin Kim (Speaker) & Jina Park (Speaker)

2011 Nov 19

Activity: Talk or presentation typesOral presentation

The Effects of Conspicuous Consumption, Desire for Rarity and Price in Buying Decision

Eunju Ko (Speaker) & Yoo Kyung Hwang (Speaker)

2011 Nov 19

Activity: Talk or presentation typesOral presentation

Relationships among the social media marketing activities, sports sponsorship image congruity and brand relationship quality in fashion industry

Eunju Ko (Speaker), Hyun Ji Do (Speaker) & Jina Park (Speaker)

2011 Dec

Activity: Talk or presentation typesOral presentation

Korean Culture Going Luxury

Eunju Ko (Speaker), Eunha Chun (Speaker) & Seulgi Lee (Speaker)

2011 Nov 19

Activity: Talk or presentation typesOral presentation

패션상품의 속성이 브랜드 재구매 의도에 미치는 영향에 대한 국가간 비교연구 -스포츠와 진 제품을 중심으로-

Eunju Ko (Speaker), MIa Lee (Speaker), Hyunyoug Choi (Speaker) & Jinhee Jang (Speaker)

2011 Oct 15

Activity: Talk or presentation typesOral presentation

Drivers of global customer equity and its application to SPA brands

Eunju Ko (Speaker), Chang Han Lee (Speaker), Yoo Kyung Hwang (Speaker), Jieun Lee (Speaker) & Marc Amram (Speaker)

2011 Nov 19

Activity: Talk or presentation typesOral presentation

Understanding simulation education in nursing

JuHee Lee (Speaker)

2011 Aug 29

Activity: Talk or presentation typesInvited talk

Ma-po Day Care Center for Seniors Consultant

JuHee Lee (Consultant)

20112016

Activity: Consultancy typesConsultancy

Use of video evaluation in simulation learning

JuHee Lee (Speaker)

2011 May 16

Activity: Talk or presentation typesOral presentation

A Study on Changes of Cultural Characteristics and the Significance Reflected in Fashion Commercial Advertisement: Focused on Korean Women's Magazine from 1955 to 2008

Eunju Ko (Speaker), Seonsook Kim (Speaker) & Hyunjeong Song (Speaker)

2010 May 29

Activity: Talk or presentation typesOral presentation

The Effect of an Social Media Marketing Activity by Sport Brands on the Quality of Brand Relationship

Eunju Ko (Speaker) & Hyunji Do (Speaker)

2010 Nov 27

Activity: Talk or presentation typesOral presentation

The Effect of Intrinsic and Extrinsic Product Attributes on Perceived Value and Repurchase Intention about Jeans Brands: Cross Cultural Comparison among South Korea, United States and France

Eunju Ko (Speaker), MIa Lee (Speaker), Minyong Lee (Speaker), Michel Phan (Speaker), Yoo Kyung Hwang (Speaker), Heeju Chae (Speaker) & JungHyun Jang (Speaker)

2010 Sep 10

Activity: Talk or presentation typesOral presentation

How Does Customer Equity Work in Luxury Fashion Brands

Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Bing Xu (Speaker), Jieun Lee (Speaker), Sang Jin Lee (Speaker) & Honglei Liu (Speaker)

2010 Sep 10

Activity: Talk or presentation typesOral presentation

Developing Definition and Measurement of Global Customer Equity

Eunju Ko (Speaker), Chang Han Lee (Speaker) & Kyung Hoon Kim (Speaker)

2010 Nov 27

Activity: Talk or presentation typesOral presentation

The Effects of Types of Innovation on Customer Equity and Customer Loyalty

Eunju Ko (Speaker), Zhang Hao (Speaker), Kyung Hoon Kim (Speaker), Eunha Chun (Speaker), Yoo Kyung Hwang (Speaker) & Jane Ko (Speaker)

2010 Sep 11

Activity: Talk or presentation typesOral presentation

Meaning and Value of Korean Beauty

Eunju Ko (Speaker), Eunha Chun (Speaker), Junghyun Jang (Speaker) & Seulgi Lee (Speaker)

2010 Nov 27

Activity: Talk or presentation typesOral presentation

A Study on Changing Fashion Lifestyle of Global Consumer From 2008 to 2010 -Comparison among USA, China and Europe-

Eunju Ko (Speaker), Junghyun Jang (Speaker) & Jina Park (Speaker)

2010 Nov 27

Activity: Talk or presentation typesOral presentation