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Customer Equity of Fast Fashion Industry
Eunju Ko (Speaker), Chang Han Lee (Speaker), Kyung Hoon Kim (Speaker), Sung Hwan Yeo (Speaker), So Young Heo (Speaker) & Jae Hyeoung Yoo (Speaker)
Activity: Talk or presentation types › Oral presentation
The Effects of Image and Awareness of Complex Shopping Mall on Customer Equity -Focused on SNS users’ lifestyle-
Eunju Ko (Speaker), Narae Kim (Speaker), Jina Park (Speaker) & Hyunji Do (Speaker)
Activity: Talk or presentation types › Oral presentation
A Study on the Influence of Art Marketing on Consumer Response, Brand Attitude, and Purchase Intention: Focused on the Types of Luxury Brand’s Art Marketing and Cultural Arts Lifestyle
Eunju Ko (Speaker) & Jane Ko (Speaker)
Activity: Talk or presentation types › Oral presentation
Global Consumers’ Attitude and Purchase Intention toward Korean Traditional Culture - Focused on the impact of Consumer Factor, Marketing Factors and Authenticity
Eunju Ko (Speaker), Seulgi Lee (Speaker), Haesung Whang (Speaker) & Raffaele Donvito (Speaker)
Activity: Talk or presentation types › Oral presentation
Neuromarketing Research Trend in China
Eunju Ko (Speaker), Kyung Hoon Kim (Speaker) & Yang Sun (Speaker)
Activity: Talk or presentation types › Oral presentation
XXIV IUPAC Symposium on Photochemistry
Dongho Kim (Speaker)
Activity: Talk or presentation types › Invited talk
23rd International Conference on Raman Spectroscopy(ICORS)
Dongho Kim (Speaker)
Activity: Talk or presentation types › Invited talk
MURI Review Meeting
Dongho Kim (Speaker)
Activity: Talk or presentation types › Invited talk
Department of Radiation Oncology (Organisational unit)
Yongbae Kim (Member)
Activity: Membership types › Membership of board
An Effect of Department Store’s Cultural Reward Program on Customer’s Perceived Benefits and Store Loyalty
Eunju Ko (Speaker), MIa Lee (Speaker), Eunah Choi (Speaker) & Sangah Song (Speaker)
Activity: Talk or presentation types › Oral presentation
The effect of the motives for using Social Network Services (SNS) and celebrity reputation on purchase intention of celebrity fashion merchandises -Focusing on the moderating effect of para-social relationship
Eunju Ko (Speaker), Hyojin Kim (Speaker), Jina Park (Speaker) & Hyeonyoung Choi (Speaker)
Activity: Talk or presentation types › Oral presentation
The Effects of Brand Identity on Brand Equity in SNS (The effects of media and pseudo-interpersonal connections on human brands)
Eunju Ko (Speaker) & Hyeonyoung Choi (Speaker)
Activity: Talk or presentation types › Oral presentation
The Effects of Luxury Brands’ Marketing Activities on Customer Equity-Focus on Korean, Italian Luxury Consumers
Eunju Ko (Speaker), Yoo Kyung Hwang (Speaker) & Kyung Hoon Kim (Speaker)
Activity: Talk or presentation types › Oral presentation
Antecedents of Global Customer Equity in Fast Fashion Industry
Eunju Ko (Speaker), Chang Han Lee (Speaker) & Di Benedetto C. Anthony (Speaker)
Activity: Talk or presentation types › Oral presentation
Marketing Korean Traditional Culture Globally
Eunju Ko (Speaker), Kyung Hoon Kim (Speaker) & Seulgi Lee (Speaker)
Activity: Talk or presentation types › Oral presentation
A Study on the Effect of Global SPA Brand’s Experiential Marketing on Customer Equity: Focusing on the Mediating Effect of Shopping Experience
Eunju Ko (Speaker) & Gain Lee (Speaker)
Activity: Talk or presentation types › Oral presentation
A Study on Discrepant Advertising Images of Luxury Fashion Brands
Eunju Ko (Speaker) & Jinhee Jang (Speaker)
Activity: Talk or presentation types › Oral presentation
7th Asian Photochemistry Conference(APC) 2012
Dongho Kim (Speaker)
Activity: Talk or presentation types › Oral presentation
Northwestern 대학교 초청강연
Dongho Kim (Speaker)
Activity: Talk or presentation types › Invited talk
Marketing Mix and Customer Equity in the Global Environment
Eunju Ko (Speaker), Chang Han Lee (Speaker), Sung Hwan Yeo (Speaker), Kyung Hoon Kim (Speaker), Honglei Liu (Speaker) & Jae Hyeoung Yoo (Speaker)
Activity: Talk or presentation types › Oral presentation
An Exploratory Study on Legal Protection of Fashion Design
Eunju Ko (Speaker) & Christine Kim (Speaker)
Activity: Talk or presentation types › Oral presentation
Social Advantage of Luxury Fashion Brand Logo as Costly Signals in Social Interactions
Eunju Ko (Speaker) & Jieun Lee (Speaker)
Activity: Talk or presentation types › Oral presentation
A study on consumer’s attitude towards counterfeits and legal protection for fashion design
Eunju Ko (Speaker) & Christine Kim (Speaker)
Activity: Talk or presentation types › Oral presentation
소셜 네트워크 서비스 이용 상황에서의 셀러브리티속성이 럭셔리 브랜드 충성도에 미치는 영향
Eunju Ko (Speaker), Jina Park (Speaker) & Hyunjung Song (Speaker)
Activity: Talk or presentation types › Oral presentation
The Effect of Fashion Shopping Mall Awareness and Image on Shopping Mall Loyalty
Eunju Ko (Speaker), Narae Kim (Speaker) & Jina Park (Speaker)
Activity: Talk or presentation types › Oral presentation
Global Customer Equity and Its Implications for Marketing Strategy
Eunju Ko (Speaker), Michael Hoffman (Speaker), Kyung Hoon Kim (Speaker) & Sang Jin Kim (Speaker)
Activity: Talk or presentation types › Oral presentation
팝업스토어의 점포속성이 브랜드 태도와 재방문의도에 미치는 영향 -스포츠 브랜드를 중심으로-
Eunju Ko (Speaker), Heeju Chae (Speaker), Jinhee Jang (Speaker) & Hyunyoug Choi (Speaker)
Activity: Talk or presentation types › Oral presentation
A study on the current state of legal protection for fashion design: The Republic of Korea vs. the United States
Eunju Ko (Speaker) & Christine Kim (Speaker)
Activity: Talk or presentation types › Oral presentation
How to Measure the Global Customer Equity?
Eunju Ko (Speaker), Shijin Yoo (Speaker), Chang Han Lee (Speaker) & Yongbum Choi (Speaker)
Activity: Talk or presentation types › Oral presentation
A study on social platform for sustainable Development of fast fashion.
Eunju Ko (Speaker), Junghyun Jang (Speaker) & Euntaik Lee (Speaker)
Activity: Talk or presentation types › Oral presentation
Nursing and Health Sciences (Journal)
JuHee Lee (Reviewer)
Activity: Publication peer-review and editorial work types › Editorial activity
Fashion Collaboration Cases between Academia and Industry in Korea
Eunju Ko (Speaker), Eunha Chun (Speaker), Jiyoung Kim (Speaker) & Hyeonyoung Choi (Speaker)
Activity: Talk or presentation types › Oral presentation
The influence of para-social relationship in social networking service(SNS) on purchase intention of celebrity fashion product
Eunju Ko (Speaker), Hyo Jin Kim (Speaker) & Jina Park (Speaker)
Activity: Talk or presentation types › Oral presentation
The Effects of Conspicuous Consumption, Desire for Rarity and Price in Buying Decision
Eunju Ko (Speaker) & Yoo Kyung Hwang (Speaker)
Activity: Talk or presentation types › Oral presentation
Relationships among the social media marketing activities, sports sponsorship image congruity and brand relationship quality in fashion industry
Eunju Ko (Speaker), Hyun Ji Do (Speaker) & Jina Park (Speaker)
Activity: Talk or presentation types › Oral presentation
Korean Culture Going Luxury
Eunju Ko (Speaker), Eunha Chun (Speaker) & Seulgi Lee (Speaker)
Activity: Talk or presentation types › Oral presentation
패션상품의 속성이 브랜드 재구매 의도에 미치는 영향에 대한 국가간 비교연구 -스포츠와 진 제품을 중심으로-
Eunju Ko (Speaker), MIa Lee (Speaker), Hyunyoug Choi (Speaker) & Jinhee Jang (Speaker)
Activity: Talk or presentation types › Oral presentation
Drivers of global customer equity and its application to SPA brands
Eunju Ko (Speaker), Chang Han Lee (Speaker), Yoo Kyung Hwang (Speaker), Jieun Lee (Speaker) & Marc Amram (Speaker)
Activity: Talk or presentation types › Oral presentation
Understanding simulation education in nursing
JuHee Lee (Speaker)
Activity: Talk or presentation types › Invited talk
Ma-po Day Care Center for Seniors Consultant
JuHee Lee (Consultant)
Activity: Consultancy types › Consultancy
Use of video evaluation in simulation learning
JuHee Lee (Speaker)
Activity: Talk or presentation types › Oral presentation
A Study on Changes of Cultural Characteristics and the Significance Reflected in Fashion Commercial Advertisement: Focused on Korean Women's Magazine from 1955 to 2008
Eunju Ko (Speaker), Seonsook Kim (Speaker) & Hyunjeong Song (Speaker)
Activity: Talk or presentation types › Oral presentation
The Effect of an Social Media Marketing Activity by Sport Brands on the Quality of Brand Relationship
Eunju Ko (Speaker) & Hyunji Do (Speaker)
Activity: Talk or presentation types › Oral presentation
The Effect of Intrinsic and Extrinsic Product Attributes on Perceived Value and Repurchase Intention about Jeans Brands: Cross Cultural Comparison among South Korea, United States and France
Eunju Ko (Speaker), MIa Lee (Speaker), Minyong Lee (Speaker), Michel Phan (Speaker), Yoo Kyung Hwang (Speaker), Heeju Chae (Speaker) & JungHyun Jang (Speaker)
Activity: Talk or presentation types › Oral presentation
How Does Customer Equity Work in Luxury Fashion Brands
Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Bing Xu (Speaker), Jieun Lee (Speaker), Sang Jin Lee (Speaker) & Honglei Liu (Speaker)
Activity: Talk or presentation types › Oral presentation
Developing Definition and Measurement of Global Customer Equity
Eunju Ko (Speaker), Chang Han Lee (Speaker) & Kyung Hoon Kim (Speaker)
Activity: Talk or presentation types › Oral presentation
The Effects of Types of Innovation on Customer Equity and Customer Loyalty
Eunju Ko (Speaker), Zhang Hao (Speaker), Kyung Hoon Kim (Speaker), Eunha Chun (Speaker), Yoo Kyung Hwang (Speaker) & Jane Ko (Speaker)
Activity: Talk or presentation types › Oral presentation
Meaning and Value of Korean Beauty
Eunju Ko (Speaker), Eunha Chun (Speaker), Junghyun Jang (Speaker) & Seulgi Lee (Speaker)
Activity: Talk or presentation types › Oral presentation
A Study on Changing Fashion Lifestyle of Global Consumer From 2008 to 2010 -Comparison among USA, China and Europe-
Eunju Ko (Speaker), Junghyun Jang (Speaker) & Jina Park (Speaker)
Activity: Talk or presentation types › Oral presentation