Find Research Activities

The Effect of Shopping Bag Design towards Advertising Effectiveness, Brand Attitude, and Purchase Intention

Eunju Ko (Speaker), Sooyeon Lee (Speaker), Heeju Chae (Speaker)
2013 May 25

Activity: Talk or presentation typesOral presentation

A Study on Changes of Cultural Characteristics and the Significance Reflected in Fashion Commercial Advertisement: Focused on Korean Women's Magazine from 1955 to 2008

Eunju Ko (Speaker), Seonsook Kim (Speaker), Hyunjeong Song (Speaker)
2010 May 29

Activity: Talk or presentation typesOral presentation

The Effect of an Social Media Marketing Activity by Sport Brands on the Quality of Brand Relationship

Eunju Ko (Speaker), Hyunji Do (Speaker)
2010 Nov 27

Activity: Talk or presentation typesOral presentation

A Semantic Network Analysis of Retail Therapy on Twitter

Eunju Ko (Speaker), Eunha Chun (Speaker)
2012 Jul 21

Activity: Talk or presentation typesOral presentation

Study on Holistic Marketing and Brand Authenticity: Focus on Case Studies of Nike and Adidas

Eunju Ko (Speaker), Hyeonyoung Choi (Speaker)
2012 Jul 21

Activity: Talk or presentation typesOral presentation

How Does Customer Equity Work in Luxury Fashion Brands

Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Bing Xu (Speaker), Jieun Lee (Speaker), Sang Jin Lee (Speaker), Honglei Liu (Speaker)
2010 Sep 10

Activity: Talk or presentation typesOral presentation

Neuromarketing Research Trend in China

Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Yang Sun (Speaker)
2012 Dec 1

Activity: Talk or presentation typesOral presentation

The Effects of Types of Innovation on Customer Equity and Customer Loyalty

Eunju Ko (Speaker), Zhang Hao (Speaker), Kyung Hoon Kim (Speaker), Eunha Chun (Speaker), Yoo Kyung Hwang (Speaker), Jane Ko (Speaker)
2010 Sep 11

Activity: Talk or presentation typesOral presentation

Luxury Fashion Brand's Perceived Social Media Marketing Activities: How Do They Affect Customer Equity and Purchase Intention?

Eunju Ko (Speaker), Jiyoung Kim (Speaker)
2010 Sep 11

Activity: Talk or presentation typesOral presentation

The Role of Authenticity and Effetive Factors in Global Marketing of Traditional Culture in Asia

Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Seulgi Lee (Speaker), Haesung Whang (Speaker), Namhoon Kim (Speaker)
2013 Apr 6

Activity: Talk or presentation typesOral presentation

Authenticity of traditional cultural products: Focused on Korean, Chinese and Japanese consumers

Eunju Ko (Speaker), Seulgi Lee (Speaker), Sunghwa Yong (Speaker)
2013 Dec 3

Activity: Talk or presentation typesOral presentation

Consumers’ assessment of sustainable convergence activities for fashion brand and its effects on brand attitude and purchase intention.

Eunju Ko (Speaker), Suhyun Park (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

Research on knowledge types to encourage consumer attitude for green fashion

Eunju Ko (Speaker), Hyun Min Kong (Speaker), Heeju Chae (Speaker), Ralf Schellhase (Speaker)
2014 Jul 16

Activity: Talk or presentation typesOral presentation

Research on IT SERVQUAL in fashion retail environment

Eunju Ko (Speaker), Hyunji Do (Speaker), Chang Han Lee (Speaker)
2014 Jul 17

Activity: Talk or presentation typesOral presentation

The potential of 3D printing technology in the fashion industry

Eunju Ko (Speaker), Jinghe Han (Speaker), Heeju Chae (Speaker)
2014 Jul 17

Activity: Talk or presentation typesOral presentation

Development of Fashion Social Platform for Fashion Industry

Eunju Ko (Speaker), Eunha Chun (Speaker)
2014 Nov 22

Activity: Talk or presentation typesOral presentation

Perceived value of sustainable fashion products and willingness to diffuse positive e-WOM information

Eunju Ko (Speaker), Hyun Min Kong (Speaker)
2016 Jul 23

Activity: Talk or presentation typesOral presentation

Effects of sustainable marketing activities upon visiting intention in traditional market

Eunju Ko (Speaker), Jaesuk Jung (Speaker), Eunha Chun (Speaker)
2016 Nov 12

Activity: Talk or presentation typesOral presentation

The Effects of Co-production, Co-innovation and Value Co-creation upon Customer Equity in Traditional Market.

Eunju Ko (Speaker), Sunghwa Yong (Speaker)
2015 Aug 14

Activity: Talk or presentation typesOral presentation

Research on Sustainable Marketing and Customer Equity in Cross Culture

Eunju Ko (Speaker), Yang Sun (Speaker), Tony C Garrett (Speaker), Kyung Hoon Kim (Speaker)
2015 Apr 18

Activity: Talk or presentation typesOral presentation

Influence of cultural art policy upon consumer and company in global fashoin city

Eunju Ko (Speaker), Dayun Jeong (Speaker), Eunha Chun (Speaker)
2016 Jul 22

Activity: Talk or presentation typesOral presentation

Sustainable fashion product development using the PLM apporach

Eunju Ko (Speaker), Jinghe Han (Speaker), Eunha Chun (Speaker), Minyoung Lee (Speaker)
2016 Jul 23

Activity: Talk or presentation typesOral presentation

Changing consumer attitude towards sustainable fashion: A balance theory approach

Eunju Ko (Speaker), Jinghe Han (Speaker), Yuri Seo (Speaker)
2016 Jul 23

Activity: Talk or presentation typesOral presentation

Customer Equity of Fast Fashion Industry

Eunju Ko (Speaker), Chang Han Lee (Speaker), Kyung Hoon Kim (Speaker), Sung Hwan Yeo (Speaker), So Young Heo (Speaker), Jae Hyeoung Yoo (Speaker)
2012 Jul 20

Activity: Talk or presentation typesOral presentation

A Study on the Disposition Behavior of Luxury Goods Focused on Korean Luxury Consumers

Eunju Ko (Speaker), Kyulim Kim (Speaker), Seulgi Lee (Speaker), MIa Lee (Speaker)
2012 Jul 21

Activity: Talk or presentation typesOral presentation

The Effect of Brand Popularity on Customer Evaluation of Sustainable Product-in Comparison with Consumer Decision Making Style in Korea, China, and Russia

Eunju Ko (Speaker), Haesung Whang (Speaker), Ting Zhang (Speaker), Eva Babicheva (Speaker)
2013 Nov 10

Activity: Talk or presentation typesOral presentation

The effect of fashion collection’s country of origin on brand evaluation and purchase intention: Focusing on Seoul, New York and Paris collection

Eunju Ko (Speaker), Namhoon Kim (Speaker), Eunha Chun (Speaker), Hyunju Song (Speaker)
2014 Jul 16

Activity: Talk or presentation typesOral presentation

A study on advertising effect of hashtag: Focus on SPA Brands’ SNS.

Eunju Ko (Speaker), Jiye Shin (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

Brand popularity as an advertising cue affecting pre-purchase attitude and purchase intention on sustainable brand

Eunju Ko (Speaker), Haesung Whang (Speaker), Ting Zhang (Speaker), Ik Choi (Speaker)
2014 Jul 16

Activity: Talk or presentation typesOral presentation

The influence of fashion market’s attributes on customer equity: Focused on Dongdaemun fashion market

Eunju Ko (Speaker), Haemin Seok (Speaker), Jaesuk Jung (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

Examining the perceived value and consumer’s response to sustainable fashion marketing by the message types of information transparency

Eunju Ko (Speaker), Heerim Joung (Speaker), Ji Young Kim (Speaker)
2017 Nov 11

Activity: Talk or presentation typesOral presentation

The effects of multi-channel attributes on customer equity drivers and consumer response: Focused on Dongdaemun-based fashion brands.

Eunju Ko (Speaker), Jeonmi Ko (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

The effects of mobile application experience on customer equity: Focused on open market in Korea.

Eunju Ko (Speaker), Dayun Jeong (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

The effect of pop culture involvement on destination image formation and its perception: Focused on global diffusion process of Korean wave

Eunju Ko (Speaker), Haesung Whang (Speaker), Ting Zhang (Speaker), Sunghwa Yong (Speaker)
2014 Jul 16

Activity: Talk or presentation typesOral presentation

The antecedents of channel integration in fashion industry: Organization strategic orientation, organizational structure, channel strategies

Eunju Ko (Speaker), Miah Lee (Speaker), Dayun Jeong (Speaker)
2016 Jul 22

Activity: Talk or presentation typesOral presentation

The Effect of Usage Motivation of Hashtag on Customer Social Participation and Brand Equity: Focusing on Fashion Brands’ Image Based SNS

Eunju Ko (Speaker), Heeju Chae (Speaker), Jiye Shin (Speaker), Jisu Han (Speaker)
2014 Nov 22

Activity: Talk or presentation typesOral presentation

GLOBAL CONSUMERS’ PERCEPTION AND EVALUATION ON THE KOREAN BEAUTY AND TRADITIONAL CULTURE

Eunju Ko (Speaker), Seulgi Lee (Speaker), Haesung Whang (Speaker)
2013 Jan 4

Activity: Talk or presentation typesOral presentation

Triangle Value Perspective for Analyzing the Local Market - A study focused on Doota shopping mall in Korean local market, Dongdaemun

Eunju Ko (Speaker), Ho Jung Choo (Speaker), Ji Yeon Lee (Speaker), Sangah Song (Speaker), Haesung Whang (Speaker)
2013 May 25

Activity: Talk or presentation typesOral presentation

Hashtag's Influence on Fashion brand Equity

Eunju Ko (Speaker), Jiye Shin (Speaker), Heeju Chae (Speaker)
2015 May 27

Activity: Talk or presentation typesOral presentation

A study on the current state of legal protection for fashion design: The Republic of Korea vs. the United States

Eunju Ko (Speaker), Christine Kim (Speaker)
2011 May 28

Activity: Talk or presentation typesOral presentation

Marketing Korean Traditional Culture Globally

Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Seulgi Lee (Speaker)
2012 May 23

Activity: Talk or presentation typesOral presentation

Consumer perception on technololgy and cultural convergence marketing activities of a fashion brand: focused on determinants of adoption.

Eunju Ko (Speaker), Haesung Whang (Speaker)
2015 Jun 25

Activity: Talk or presentation typesOral presentation

Examining the Effectiveness of Conversational Agents Marketing Efforts on Customer Loyalty

Eunju Ko (Speaker), Minjee Chung (Speaker)
2017 Dec 5

Activity: Talk or presentation typesOral presentation

Role of eWOM in up-cycling fashion products

Eunju Ko (Speaker), Wei Jiang (Speaker), Jihye Yu (Speaker), Eunha Chun (Speaker)
2016 Nov 12

Activity: Talk or presentation typesOral presentation

Developing Definition and Measurement of Global Customer Equity

Eunju Ko (Speaker), Chang Han Lee (Speaker), Kyung Hoon Kim (Speaker)
2010 Nov 27

Activity: Talk or presentation typesOral presentation

The effects of sustainable fashion knowledge on benefit, risk, customer perceived value and behavioral intention

Eunju Ko (Speaker), Jinghe Han (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

Fashion Collaboration Cases between Academia and Industry in Korea

Eunju Ko (Speaker), Eunha Chun (Speaker), Jiyoung Kim (Speaker), Hyeonyoung Choi (Speaker)
2011 Nov 3

Activity: Talk or presentation typesOral presentation

The effects of visual appeal and color types in green fashion advertising on Instagram

Eunju Ko (Speaker), Wei Jiang (Speaker), Jinyoung Choi (Speaker)
2017 Nov 11

Activity: Talk or presentation typesOral presentation

The Effect of Cultural Difference on Customer Equity: Focused on Asia and Europe

Eunju Ko (Speaker), Chang Han Lee (Speaker)
2013 Nov 9

Activity: Talk or presentation typesOral presentation