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• Global Consumers’ Attitude and Purchase Intention toward Korean Traditional Culture - Focused on the impact of Consumer Factor, Marketing Factors and Authenticity

  Eunju Ko (Speaker), Seulgi Lee (Speaker), Haesung Whang (Speaker) & Raffaele Donvito (Speaker)

  2012 Dec 1

  Activity: Talk or presentation types › Oral presentation

• A Research on Contents Development for Fashion Social Platform

  Eunju Ko (Speaker), Eunha Chun (Speaker), Sangah Song (Speaker) & Gaetano Aiello (Speaker)

  2012 Dec 1

  Activity: Talk or presentation types › Oral presentation

• The Effects of Luxury Brands’ Marketing Activities on Customer Equity-Focus on Korean, Italian Luxury Consumers

  Eunju Ko (Speaker), Yoo Kyung Hwang (Speaker) & Kyung Hoon Kim (Speaker)

  2012 Jul 20

  Activity: Talk or presentation types › Oral presentation

• Marketing Korean Traditional Culture Globally

  Eunju Ko (Speaker), Kyung Hoon Kim (Speaker) & Seulgi Lee (Speaker)

  2012 May 23

  Activity: Talk or presentation types › Oral presentation

• Marketing Mix and Customer Equity in the Global Environment

  Eunju Ko (Speaker), Chang Han Lee (Speaker), Sung Hwan Yeo (Speaker), Kyung Hoon Kim (Speaker), Honglei Liu (Speaker) & Jae Hyeoung Yoo (Speaker)

  2012 May 23

  Activity: Talk or presentation types › Oral presentation

• Northwestern 대학교 초청강연

  Dongho Kim (Speaker)

  2012 Nov 5

  Activity: Talk or presentation types › Invited talk

• An Effect of Department Store’s Cultural Reward Program on Customer’s Perceived Benefits and Store Loyalty

  Eunju Ko (Speaker), MIa Lee (Speaker), Eunah Choi (Speaker) & Sangah Song (Speaker)

  2012 Jul 21

  Activity: Talk or presentation types › Oral presentation

• 23rd International Conference on Raman Spectroscopy(ICORS)

  Dongho Kim (Speaker)

  2012 Aug 14

  Activity: Talk or presentation types › Invited talk

• 울산과기대 초청강연

  Dongho Kim (Speaker)

  2012 Nov 29

  Activity: Talk or presentation types › Invited talk

• A Study on the Influence of Art Marketing on Consumer Response, Brand Attitude, and Purchase Intention: Focused on the Types of Luxury Brand’s Art Marketing and Cultural Arts Lifestyle

  Eunju Ko (Speaker) & Jane Ko (Speaker)

  2012 Jul 21

  Activity: Talk or presentation types › Oral presentation

• Department of Radiation Oncology (Organisational unit)

  Yongbae Kim (Member)

  2012 Mar → 2017 Feb

  Activity: Membership types › Membership of board

• Study on Holistic Marketing and Brand Authenticity: Focus on Case Studies of Nike and Adidas

  Eunju Ko (Speaker) & Hyeonyoung Choi (Speaker)

  2012 Jul 21

  Activity: Talk or presentation types › Oral presentation

• Fashion Marketing of Olympic Uniforms to enhance Country Image

  Eunju Ko (Speaker), Hyunji Do (Speaker), Namhoon Kim (Speaker) & Roya Shabankarian (Speaker)

  2012 Dec 1

  Activity: Talk or presentation types › Oral presentation

• Neuromarketing Research Trend in China

  Eunju Ko (Speaker), Kyung Hoon Kim (Speaker) & Yang Sun (Speaker)

  2012 Dec 1

  Activity: Talk or presentation types › Oral presentation

• A Study on the Effect of Global SPA Brand’s Experiential Marketing on Customer Equity: Focusing on the Mediating Effect of Shopping Experience

  Eunju Ko (Speaker) & Gain Lee (Speaker)

  2012 Jul 20

  Activity: Talk or presentation types › Oral presentation

• MURI Review Meeting

  Dongho Kim (Speaker)

  2012 Nov 7 → 2012 Nov 8

  Activity: Talk or presentation types › Invited talk

• Customer Equity of Fast Fashion Industry

  Eunju Ko (Speaker), Chang Han Lee (Speaker), Kyung Hoon Kim (Speaker), Sung Hwan Yeo (Speaker), So Young Heo (Speaker) & Jae Hyeoung Yoo (Speaker)

  2012 Jul 20

  Activity: Talk or presentation types › Oral presentation

• A Study on Discrepant Advertising Images of Luxury Fashion Brands

  Eunju Ko (Speaker) & Jinhee Jang (Speaker)

  2012 Jul 21

  Activity: Talk or presentation types › Oral presentation

• Antecedents of Global Customer Equity in Fast Fashion Industry

  Eunju Ko (Speaker), Chang Han Lee (Speaker) & Di Benedetto C. Anthony (Speaker)

  2012 Dec 1

  Activity: Talk or presentation types › Oral presentation

• The Effects of Brand Identity on Brand Equity in SNS (The effects of media and pseudo-interpersonal connections on human brands)

  Eunju Ko (Speaker) & Hyeonyoung Choi (Speaker)

  2012 May 23

  Activity: Talk or presentation types › Oral presentation

• The Effects of Image and Awareness of Complex Shopping Mall on Customer Equity -Focused on SNS users’ lifestyle-

  Eunju Ko (Speaker), Narae Kim (Speaker), Jina Park (Speaker) & Hyunji Do (Speaker)

  2012 May 23

  Activity: Talk or presentation types › Oral presentation

• International Journal of Mechanics (Journal)

  Hyung Hee Cho (Editor)

  2012 → …

  Activity: Publication peer-review and editorial work types › Editorial activity

• An Exploratory Study on Legal Protection of Fashion Design

  Eunju Ko (Speaker) & Christine Kim (Speaker)

  2011 May 28

  Activity: Talk or presentation types › Oral presentation

• Use of video evaluation in simulation learning

  JuHee Lee (Speaker)

  2011 May 16

  Activity: Talk or presentation types › Oral presentation

• The Effect of Fashion Shopping Mall Awareness and Image on Shopping Mall Loyalty

  Eunju Ko (Speaker), Narae Kim (Speaker) & Jina Park (Speaker)

  2011 Nov 19

  Activity: Talk or presentation types › Oral presentation

• A study on consumer’s attitude towards counterfeits and legal protection for fashion design

  Eunju Ko (Speaker) & Christine Kim (Speaker)

  2011 Nov 19

  Activity: Talk or presentation types › Oral presentation

• Drivers of global customer equity and its application to SPA brands

  Eunju Ko (Speaker), Chang Han Lee (Speaker), Yoo Kyung Hwang (Speaker), Jieun Lee (Speaker) & Marc Amram (Speaker)

  2011 Nov 19

  Activity: Talk or presentation types › Oral presentation

• How to Measure the Global Customer Equity?

  Eunju Ko (Speaker), Shijin Yoo (Speaker), Chang Han Lee (Speaker) & Yongbum Choi (Speaker)

  2011 May 28

  Activity: Talk or presentation types › Oral presentation

• Relationships among the social media marketing activities, sports sponsorship image congruity and brand relationship quality in fashion industry

  Eunju Ko (Speaker), Hyun Ji Do (Speaker) & Jina Park (Speaker)

  2011 Dec

  Activity: Talk or presentation types › Oral presentation

• Fashion Collaboration Cases between Academia and Industry in Korea

  Eunju Ko (Speaker), Eunha Chun (Speaker), Jiyoung Kim (Speaker) & Hyeonyoung Choi (Speaker)

  2011 Nov 3

  Activity: Talk or presentation types › Oral presentation

• A study on the current state of legal protection for fashion design: The Republic of Korea vs. the United States

  Eunju Ko (Speaker) & Christine Kim (Speaker)

  2011 May 28

  Activity: Talk or presentation types › Oral presentation

• Nursing and Health Sciences (Journal)

  JuHee Lee (Reviewer)

  2011 → …

  Activity: Publication peer-review and editorial work types › Editorial activity

• Global Customer Equity and Its Implications for Marketing Strategy

  Eunju Ko (Speaker), Michael Hoffman (Speaker), Kyung Hoon Kim (Speaker) & Sang Jin Kim (Speaker)

  2011 May 28

  Activity: Talk or presentation types › Oral presentation

• Understanding simulation education in nursing

  JuHee Lee (Speaker)

  2011 Aug 29

  Activity: Talk or presentation types › Invited talk

• 팝업스토어의 점포속성이 브랜드 태도와 재방문의도에 미치는 영향 -스포츠 브랜드를 중심으로-

  Eunju Ko (Speaker), Heeju Chae (Speaker), Jinhee Jang (Speaker) & Hyunyoug Choi (Speaker)

  2011 Nov 12

  Activity: Talk or presentation types › Oral presentation

• Ma-po Day Care Center for Seniors Consultant

  JuHee Lee (Consultant)

  2011 → 2016

  Activity: Consultancy types › Consultancy

• 한국간호평가원 전문간호사 자격시험 출제위원

  JuHee Lee (Examiner)

  2011 → 2016

  Activity: Examination types › Examination

• The influence of para-social relationship in social networking service(SNS) on purchase intention of celebrity fashion product

  Eunju Ko (Speaker), Hyo Jin Kim (Speaker) & Jina Park (Speaker)

  2011 Nov 19

  Activity: Talk or presentation types › Oral presentation

• Social Advantage of Luxury Fashion Brand Logo as Costly Signals in Social Interactions

  Eunju Ko (Speaker) & Jieun Lee (Speaker)

  2011 Nov 19

  Activity: Talk or presentation types › Oral presentation

• The Effects of Conspicuous Consumption, Desire for Rarity and Price in Buying Decision

  Eunju Ko (Speaker) & Yoo Kyung Hwang (Speaker)

  2011 Nov 19

  Activity: Talk or presentation types › Oral presentation

• A study on social platform for sustainable Development of fast fashion.

  Eunju Ko (Speaker), Junghyun Jang (Speaker) & Euntaik Lee (Speaker)

  2011 Nov 19

  Activity: Talk or presentation types › Oral presentation

• 패션상품의 속성이 브랜드 재구매 의도에 미치는 영향에 대한 국가간 비교연구 -스포츠와 진 제품을 중심으로-

  Eunju Ko (Speaker), MIa Lee (Speaker), Hyunyoug Choi (Speaker) & Jinhee Jang (Speaker)

  2011 Oct 15

  Activity: Talk or presentation types › Oral presentation

• Korean Culture Going Luxury

  Eunju Ko (Speaker), Eunha Chun (Speaker) & Seulgi Lee (Speaker)

  2011 Nov 19

  Activity: Talk or presentation types › Oral presentation

• 소셜 네트워크 서비스 이용 상황에서의 셀러브리티속성이 럭셔리 브랜드 충성도에 미치는 영향

  Eunju Ko (Speaker), Jina Park (Speaker) & Hyunjung Song (Speaker)

  2011 Nov 12

  Activity: Talk or presentation types › Oral presentation

• A Study on Changes of Cultural Characteristics and the Significance Reflected in Fashion Commercial Advertisement: Focused on Korean Women's Magazine from 1955 to 2008

  Eunju Ko (Speaker), Seonsook Kim (Speaker) & Hyunjeong Song (Speaker)

  2010 May 29

  Activity: Talk or presentation types › Oral presentation

• A Study on Changing Fashion Lifestyle of Global Consumer From 2008 to 2010 -Comparison among USA, China and Europe-

  Eunju Ko (Speaker), Junghyun Jang (Speaker) & Jina Park (Speaker)

  2010 Nov 27

  Activity: Talk or presentation types › Oral presentation

• Roadmap for Global Customer Equity Modeling

  Eunju Ko (Speaker) & Seigyoung Auh (Speaker)

  2010 Sep 10

  Activity: Talk or presentation types › Oral presentation

• Developing Definition and Measurement of Global Customer Equity

  Eunju Ko (Speaker), Chang Han Lee (Speaker) & Kyung Hoon Kim (Speaker)

  2010 Nov 27

  Activity: Talk or presentation types › Oral presentation

• The Effect of Intrinsic and Extrinsic Product Attributes on Perceived Value and Repurchase Intention about Jeans Brands: Cross Cultural Comparison among South Korea, United States and France

  Eunju Ko (Speaker), MIa Lee (Speaker), Minyong Lee (Speaker), Michel Phan (Speaker), Yoo Kyung Hwang (Speaker), Heeju Chae (Speaker) & JungHyun Jang (Speaker)

  2010 Sep 10

  Activity: Talk or presentation types › Oral presentation

• An Exploratory Study on the Global Fashion Consumers’: A Longitudinal Approach about USA, Chinese, and European Fashion Consumers

  Eunju Ko (Speaker), Junghyun Jang (Speaker) & Jina Park (Speaker)

  2010 Nov 27

  Activity: Talk or presentation types › Oral presentation