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Luxury Fashion Brand's Perceived Social Media Marketing Activities: How Do They Affect Customer Equity and Purchase Intention?

Eunju Ko (Speaker), Jiyoung Kim (Speaker)
2010 Sep 11

Activity: Talk or presentation typesOral presentation

A Cross-Cultural Research of Consumer's Perception of Luxury Brand by Storytelling Methodology - Focusing on Korean and Chinese Market

Eunju Ko (Speaker), Sunghwa Yong (Speaker), Ting Zhang (Speaker)
2013 May 25

Activity: Talk or presentation typesOral presentation

How to Measure the Global Customer Equity?

Eunju Ko (Speaker), Shijin Yoo (Speaker), Chang Han Lee (Speaker), Yongbum Choi (Speaker)
2011 May 28

Activity: Talk or presentation typesOral presentation

Authenticity of traditional cultural products: Focused on Korean, Chinese and Japanese consumers

Eunju Ko (Speaker), Seulgi Lee (Speaker), Sunghwa Yong (Speaker)
2013 Dec 3

Activity: Talk or presentation typesOral presentation

A study on the current state of legal protection for fashion design: The Republic of Korea vs. the United States

Eunju Ko (Speaker), Christine Kim (Speaker)
2011 May 28

Activity: Talk or presentation typesOral presentation

Marketing Korean Traditional Culture Globally

Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Seulgi Lee (Speaker)
2012 May 23

Activity: Talk or presentation typesOral presentation

How do our brains process sustainability? Investigating cognitive mechanism of sustainable fashion consumption

Eunju Ko (Speaker), Hanah Choi (Speaker), Donghyun Kim (Speaker), Eun Ju Lee (Speaker), Jinghe Han (Speaker), Kyung Hoon Kim (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

The influence of fashion market’s attributes on customer equity: Focused on Dongdaemun fashion market

Eunju Ko (Speaker), Haemin Seok (Speaker), Jaesuk Jung (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

Color research trends: Multi-disciplinary approach

Eunju Ko (Speaker), Hyung Doo Nam (Speaker), Kinam Jin (Speaker), Sanghoon Kwon (Speaker), Jooeun Sung (Speaker), Dongill Shin (Speaker), Jongsouk Yeo (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

Examining the perceived value and consumer’s response to sustainable fashion marketing by the message types of information transparency

Eunju Ko (Speaker), Heerim Joung (Speaker), Ji Young Kim (Speaker)
2017 Nov 11

Activity: Talk or presentation typesOral presentation

A research on the characteristics of Dongdaemun fashion market and multichannel attributes: Focusing on customer equity.

Eunju Ko (Speaker), Jeonmi Ko (Speaker), Minyoung Lee (Speaker), Heeju Chae (Speaker)
2015 Jun 26

Activity: Talk or presentation typesOral presentation

Capability, sustainable competitive advantage and customer equity in traditional fashion market.

Eunju Ko (Speaker), Sunghwa Yong (Speaker)
2015 Dec 1

Activity: Talk or presentation typesOral presentation

Social Advantage of Luxury Fashion Brand Logo as Costly Signals in Social Interactions

Eunju Ko (Speaker), Jieun Lee (Speaker)
2011 Nov 19

Activity: Talk or presentation typesOral presentation

Analysis of global fashion cities: Focus on fashion policies and value contribution

Eunju Ko (Speaker), Sookhyun Kim (Speaker)
2014 Feb 14

Activity: Talk or presentation typesOral presentation

소셜 네트워크 서비스 이용 상황에서의 셀러브리티속성이 럭셔리 브랜드 충성도에 미치는 영향

Eunju Ko (Speaker), Jina Park (Speaker), Hyunjung Song (Speaker)
2011 Nov 12

Activity: Talk or presentation typesOral presentation

The Effects of Luxury Brands’ Marketing Activities on Customer Equity-Focus on Korean, Italian Luxury Consumers

Eunju Ko (Speaker), Yoo Kyung Hwang (Speaker), Kyung Hoon Kim (Speaker)
2012 Jul 20

Activity: Talk or presentation typesOral presentation

Fashion Marketing of Olympic Uniforms to enhance Country Image

Eunju Ko (Speaker), Hyunji Do (Speaker), Namhoon Kim (Speaker), Roya Shabankarian (Speaker)
2012 Dec 1

Activity: Talk or presentation typesOral presentation

Analysis of Marketing Strategies in Korean Animation Movies

Eunju Ko (Speaker), Jin Ju Choi (Speaker), Wan Hee Chung (Speaker), Seung Hee Mok (Speaker), Ji MIn Park (Speaker), Kyung Ryun Ko (Speaker)
2014 Nov 23

Activity: Talk or presentation typesOral presentation

The effect of the attributes of IT shopping service and the level of technology on customer responses in fashion retail

Eunju Ko (Speaker), Sooyeon Lee (Speaker), Miah Lee (Speaker), Sangwon Lee (Speaker)
2014 Jul 16

Activity: Talk or presentation typesOral presentation

Perceived value of sustainable fashion products and willingness to diffuse positive e-WOM information

Eunju Ko (Speaker), Hyun Min Kong (Speaker)
2016 Jul 23

Activity: Talk or presentation typesOral presentation

Development of Fashion Social Platform for Fashion Industry

Eunju Ko (Speaker), Eunha Chun (Speaker)
2014 Nov 22

Activity: Talk or presentation typesOral presentation

Sustainable Marketing and Customer Equity

Eunju Ko (Speaker), Yang Sun (Speaker), Kyung Hoon Kim (Speaker), Tony C Garrett (Speaker)
2015 Apr 10

Activity: Talk or presentation typesOral presentation

Customer Social Participation Influence on Customer Equity - Focus on SPA Brands

Eunju Ko (Speaker), Heeju Chae (Speaker), Hee Chong Lee (Speaker)
2013 Jun 5

Activity: Talk or presentation typesOral presentation

Identifying the Consumer Types of Sustainable Fashion Based on the Q Methodology

Eunju Ko (Speaker), Sangah Song (Speaker)
2013 Nov 9

Activity: Talk or presentation typesOral presentation

An Application of Semantic Network Analysis on Fashion Social Platform

Eunju Ko (Speaker), Eunha Chun (Speaker), Sangah Song (Speaker)
2013 Nov 9

Activity: Talk or presentation typesOral presentation

The influence of para-social relationship in social networking service(SNS) on purchase intention of celebrity fashion product

Eunju Ko (Speaker), Hyo Jin Kim (Speaker), Jina Park (Speaker)
2011 Nov 19

Activity: Talk or presentation typesOral presentation

The effect of fashion collection’s country of origin on brand evaluation and purchase intention: Focusing on Seoul, New York and Paris collection

Eunju Ko (Speaker), Namhoon Kim (Speaker), Eunha Chun (Speaker), Hyunju Song (Speaker)
2014 Jul 16

Activity: Talk or presentation typesOral presentation

A study on advertising effect of hashtag: Focus on SPA Brands’ SNS.

Eunju Ko (Speaker), Jiye Shin (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

Brand popularity as an advertising cue affecting pre-purchase attitude and purchase intention on sustainable brand

Eunju Ko (Speaker), Haesung Whang (Speaker), Ting Zhang (Speaker), Ik Choi (Speaker)
2014 Jul 16

Activity: Talk or presentation typesOral presentation

Symposium of Functional Porphyrinoids

Dongho Kim (Speaker)
2016 Apr 9

Activity: Talk or presentation typesInvited talk

포항공대 학술 세미나

Dongho Kim (Speaker)
2014 May 23

Activity: Talk or presentation typesInvited talk

Michinoku International Symposium on Pophyrins, Phthalocyanines and Functional pi Molecules

Dongho Kim (Speaker)
2014 Oct 132014 Oct 16

Activity: Talk or presentation typesInvited talk

2015 Yonsei International Symposium on Nano-Bio Molecular Assembly

Dongho Kim (Speaker)
2015 Jan 9

Activity: Talk or presentation typesInvited talk

International Symposium on Macrocyclic and Supramolecular Chemistry (ISMSC) plenary talk

Dongho Kim (Speaker)
2016 Jul 102016 Jul 14

Activity: Talk or presentation typesInvited talk

The 25th International Conference on Raman Spectroscopy

Dongho Kim (Participant)
2016 Aug 142016 Aug 19

Activity: Participating in or organising an event typesParticipation in conference

Commemoration Symposium for Prof. Fukuzumi's Retirement from O.U.

Dongho Kim (Speaker)
2015 Apr 29

Activity: Talk or presentation typesInvited talk

30th Analytical and Inorganic Chemistry Colloquium

Dongho Kim (Speaker)
2013 May 312013 Jun 1

Activity: Talk or presentation typesInvited talk

Friedrich-Alexander-Universität Erlangen-Nürnberg

Dongho Kim (Speaker)
2013 Jul 18

Activity: Talk or presentation typesInvited talk

The 10th Korea-Japan Symposium on Frontier Photoscience-2014

Dongho Kim (Speaker)
2014 Jun 212014 Jun 23

Activity: Talk or presentation typesInvited talk

Effects of sustainable marketing activities upon visiting intention in traditional market

Eunju Ko (Speaker), Jaesuk Jung (Speaker), Eunha Chun (Speaker)
2016 Nov 12

Activity: Talk or presentation typesOral presentation

Perceived Consumption Value and eWOM in Upcycling Fashion

Eunju Ko (Speaker), Wei Jiang (Speaker), Jihye Yu (Speaker), Eunha Chun (Speaker)
2017 May 25

Activity: Talk or presentation typesOral presentation

Sustainable Marketing Activities of Traditional Market and Brand Loyalty

Eunju Ko (Speaker), Jaesuk Jung (Speaker)
2017 May 25

Activity: Talk or presentation typesOral presentation

Effects of design innovation attributes on customer value in developing fashion items using 3D printing technology.

Eunju Ko (Speaker), Jinghe Han (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

Neural correlates of sustainable consumption: An fMRI investigation

Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Hanah Choi (Speaker), Dong Hyun Kim (Speaker), Eun Ju Lee (Speaker)
2017 Nov 11

Activity: Talk or presentation typesOral presentation

Consumer Behavior of Virtual Reality Culture Marketing

Eunju Ko (Speaker), Jaesuk Jung (Speaker)
2017 Dec 5

Activity: Talk or presentation typesOral presentation

3D프린팅 기술특성, 사회적 영향, 촉진조건이 기술 수용에 미치는 영향

Eunju Ko (Speaker), Jinghe Han (Speaker)
2015 Apr 18

Activity: Talk or presentation typesOral presentation

Organic Materials Chemistry 2014 Program Review

Dongho Kim (Speaker)
2014 Oct 272014 Oct 31

Activity: Talk or presentation typesInvited talk

POSTECH Satellite Meeting on “Chemistry & Light”

Dongho Kim (Speaker)
2015 Aug 72015 Aug 9

Activity: Talk or presentation typesInvited talk

IBS Symposium: Molecular Imaging and Spectroscopy

Dongho Kim (Speaker)
2015 Oct 29

Activity: Talk or presentation typesInvited talk