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Luxury Fashion Brand's Perceived Social Media Marketing Activities: How Do They Affect Customer Equity and Purchase Intention?
Eunju Ko (Speaker), Jiyoung Kim (Speaker)Activity: Talk or presentation types › Oral presentation
A Cross-Cultural Research of Consumer's Perception of Luxury Brand by Storytelling Methodology - Focusing on Korean and Chinese Market
Eunju Ko (Speaker), Sunghwa Yong (Speaker), Ting Zhang (Speaker)Activity: Talk or presentation types › Oral presentation
How to Measure the Global Customer Equity?
Eunju Ko (Speaker), Shijin Yoo (Speaker), Chang Han Lee (Speaker), Yongbum Choi (Speaker)Activity: Talk or presentation types › Oral presentation
Authenticity of traditional cultural products: Focused on Korean, Chinese and Japanese consumers
Eunju Ko (Speaker), Seulgi Lee (Speaker), Sunghwa Yong (Speaker)Activity: Talk or presentation types › Oral presentation
A study on the current state of legal protection for fashion design: The Republic of Korea vs. the United States
Eunju Ko (Speaker), Christine Kim (Speaker)Activity: Talk or presentation types › Oral presentation
Marketing Korean Traditional Culture Globally
Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Seulgi Lee (Speaker)Activity: Talk or presentation types › Oral presentation
How do our brains process sustainability? Investigating cognitive mechanism of sustainable fashion consumption
Eunju Ko (Speaker), Hanah Choi (Speaker), Donghyun Kim (Speaker), Eun Ju Lee (Speaker), Jinghe Han (Speaker), Kyung Hoon Kim (Speaker)Activity: Talk or presentation types › Oral presentation
The influence of fashion market’s attributes on customer equity: Focused on Dongdaemun fashion market
Eunju Ko (Speaker), Haemin Seok (Speaker), Jaesuk Jung (Speaker)Activity: Talk or presentation types › Oral presentation
Color research trends: Multi-disciplinary approach
Eunju Ko (Speaker), Hyung Doo Nam (Speaker), Kinam Jin (Speaker), Sanghoon Kwon (Speaker), Jooeun Sung (Speaker), Dongill Shin (Speaker), Jongsouk Yeo (Speaker)Activity: Talk or presentation types › Oral presentation
Examining the perceived value and consumer’s response to sustainable fashion marketing by the message types of information transparency
Eunju Ko (Speaker), Heerim Joung (Speaker), Ji Young Kim (Speaker)Activity: Talk or presentation types › Oral presentation
A research on the characteristics of Dongdaemun fashion market and multichannel attributes: Focusing on customer equity.
Eunju Ko (Speaker), Jeonmi Ko (Speaker), Minyoung Lee (Speaker), Heeju Chae (Speaker)Activity: Talk or presentation types › Oral presentation
Capability, sustainable competitive advantage and customer equity in traditional fashion market.
Eunju Ko (Speaker), Sunghwa Yong (Speaker)Activity: Talk or presentation types › Oral presentation
Social Advantage of Luxury Fashion Brand Logo as Costly Signals in Social Interactions
Eunju Ko (Speaker), Jieun Lee (Speaker)Activity: Talk or presentation types › Oral presentation
Analysis of global fashion cities: Focus on fashion policies and value contribution
Eunju Ko (Speaker), Sookhyun Kim (Speaker)Activity: Talk or presentation types › Oral presentation
소셜 네트워크 서비스 이용 상황에서의 셀러브리티속성이 럭셔리 브랜드 충성도에 미치는 영향
Eunju Ko (Speaker), Jina Park (Speaker), Hyunjung Song (Speaker)Activity: Talk or presentation types › Oral presentation
The Effects of Luxury Brands’ Marketing Activities on Customer Equity-Focus on Korean, Italian Luxury Consumers
Eunju Ko (Speaker), Yoo Kyung Hwang (Speaker), Kyung Hoon Kim (Speaker)Activity: Talk or presentation types › Oral presentation
Fashion Marketing of Olympic Uniforms to enhance Country Image
Eunju Ko (Speaker), Hyunji Do (Speaker), Namhoon Kim (Speaker), Roya Shabankarian (Speaker)Activity: Talk or presentation types › Oral presentation
Analysis of Marketing Strategies in Korean Animation Movies
Eunju Ko (Speaker), Jin Ju Choi (Speaker), Wan Hee Chung (Speaker), Seung Hee Mok (Speaker), Ji MIn Park (Speaker), Kyung Ryun Ko (Speaker)Activity: Talk or presentation types › Oral presentation
The effect of the attributes of IT shopping service and the level of technology on customer responses in fashion retail
Eunju Ko (Speaker), Sooyeon Lee (Speaker), Miah Lee (Speaker), Sangwon Lee (Speaker)Activity: Talk or presentation types › Oral presentation
Perceived value of sustainable fashion products and willingness to diffuse positive e-WOM information
Eunju Ko (Speaker), Hyun Min Kong (Speaker)Activity: Talk or presentation types › Oral presentation
Development of Fashion Social Platform for Fashion Industry
Eunju Ko (Speaker), Eunha Chun (Speaker)Activity: Talk or presentation types › Oral presentation
Sustainable Marketing and Customer Equity
Eunju Ko (Speaker), Yang Sun (Speaker), Kyung Hoon Kim (Speaker), Tony C Garrett (Speaker)Activity: Talk or presentation types › Oral presentation
Customer Social Participation Influence on Customer Equity - Focus on SPA Brands
Eunju Ko (Speaker), Heeju Chae (Speaker), Hee Chong Lee (Speaker)Activity: Talk or presentation types › Oral presentation
Identifying the Consumer Types of Sustainable Fashion Based on the Q Methodology
Eunju Ko (Speaker), Sangah Song (Speaker)Activity: Talk or presentation types › Oral presentation
An Application of Semantic Network Analysis on Fashion Social Platform
Eunju Ko (Speaker), Eunha Chun (Speaker), Sangah Song (Speaker)Activity: Talk or presentation types › Oral presentation
The influence of para-social relationship in social networking service(SNS) on purchase intention of celebrity fashion product
Eunju Ko (Speaker), Hyo Jin Kim (Speaker), Jina Park (Speaker)Activity: Talk or presentation types › Oral presentation
The effect of fashion collection’s country of origin on brand evaluation and purchase intention: Focusing on Seoul, New York and Paris collection
Eunju Ko (Speaker), Namhoon Kim (Speaker), Eunha Chun (Speaker), Hyunju Song (Speaker)Activity: Talk or presentation types › Oral presentation
A study on advertising effect of hashtag: Focus on SPA Brands’ SNS.
Eunju Ko (Speaker), Jiye Shin (Speaker)Activity: Talk or presentation types › Oral presentation
Brand popularity as an advertising cue affecting pre-purchase attitude and purchase intention on sustainable brand
Eunju Ko (Speaker), Haesung Whang (Speaker), Ting Zhang (Speaker), Ik Choi (Speaker)Activity: Talk or presentation types › Oral presentation
Symposium of Functional Porphyrinoids
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
Michinoku International Symposium on Pophyrins, Phthalocyanines and Functional pi Molecules
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
2015 Yonsei International Symposium on Nano-Bio Molecular Assembly
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
International Symposium on Macrocyclic and Supramolecular Chemistry (ISMSC) plenary talk
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
The 25th International Conference on Raman Spectroscopy
Dongho Kim (Participant)Activity: Participating in or organising an event types › Participation in conference
Commemoration Symposium for Prof. Fukuzumi's Retirement from O.U.
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
30th Analytical and Inorganic Chemistry Colloquium
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
Friedrich-Alexander-Universität Erlangen-Nürnberg
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
The 10th Korea-Japan Symposium on Frontier Photoscience-2014
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
Effects of sustainable marketing activities upon visiting intention in traditional market
Eunju Ko (Speaker), Jaesuk Jung (Speaker), Eunha Chun (Speaker)Activity: Talk or presentation types › Oral presentation
Perceived Consumption Value and eWOM in Upcycling Fashion
Eunju Ko (Speaker), Wei Jiang (Speaker), Jihye Yu (Speaker), Eunha Chun (Speaker)Activity: Talk or presentation types › Oral presentation
Sustainable Marketing Activities of Traditional Market and Brand Loyalty
Eunju Ko (Speaker), Jaesuk Jung (Speaker)Activity: Talk or presentation types › Oral presentation
Effects of design innovation attributes on customer value in developing fashion items using 3D printing technology.
Eunju Ko (Speaker), Jinghe Han (Speaker)Activity: Talk or presentation types › Oral presentation
Neural correlates of sustainable consumption: An fMRI investigation
Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Hanah Choi (Speaker), Dong Hyun Kim (Speaker), Eun Ju Lee (Speaker)Activity: Talk or presentation types › Oral presentation
Consumer Behavior of Virtual Reality Culture Marketing
Eunju Ko (Speaker), Jaesuk Jung (Speaker)Activity: Talk or presentation types › Oral presentation
3D프린팅 기술특성, 사회적 영향, 촉진조건이 기술 수용에 미치는 영향
Eunju Ko (Speaker), Jinghe Han (Speaker)Activity: Talk or presentation types › Oral presentation
Organic Materials Chemistry 2014 Program Review
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
2015 Yonsei International Symposium (Time- and Space-resolved Spectroscopic Investigations on Various Molecular Systems)
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
POSTECH Satellite Meeting on “Chemistry & Light”
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk
IBS Symposium: Molecular Imaging and Spectroscopy
Dongho Kim (Speaker)Activity: Talk or presentation types › Invited talk