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The Effect of Shopping Bag Design towards Advertising Effectiveness, Brand Attitude, and Purchase Intention
Eunju Ko (Speaker), Sooyeon Lee (Speaker), Heeju Chae (Speaker)Activity: Talk or presentation types › Oral presentation
A Study on Changes of Cultural Characteristics and the Significance Reflected in Fashion Commercial Advertisement: Focused on Korean Women's Magazine from 1955 to 2008
Eunju Ko (Speaker), Seonsook Kim (Speaker), Hyunjeong Song (Speaker)Activity: Talk or presentation types › Oral presentation
The Effect of an Social Media Marketing Activity by Sport Brands on the Quality of Brand Relationship
Eunju Ko (Speaker), Hyunji Do (Speaker)Activity: Talk or presentation types › Oral presentation
A Semantic Network Analysis of Retail Therapy on Twitter
Eunju Ko (Speaker), Eunha Chun (Speaker)Activity: Talk or presentation types › Oral presentation
Study on Holistic Marketing and Brand Authenticity: Focus on Case Studies of Nike and Adidas
Eunju Ko (Speaker), Hyeonyoung Choi (Speaker)Activity: Talk or presentation types › Oral presentation
How Does Customer Equity Work in Luxury Fashion Brands
Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Bing Xu (Speaker), Jieun Lee (Speaker), Sang Jin Lee (Speaker), Honglei Liu (Speaker)Activity: Talk or presentation types › Oral presentation
Neuromarketing Research Trend in China
Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Yang Sun (Speaker)Activity: Talk or presentation types › Oral presentation
The Effects of Types of Innovation on Customer Equity and Customer Loyalty
Eunju Ko (Speaker), Zhang Hao (Speaker), Kyung Hoon Kim (Speaker), Eunha Chun (Speaker), Yoo Kyung Hwang (Speaker), Jane Ko (Speaker)Activity: Talk or presentation types › Oral presentation
Luxury Fashion Brand's Perceived Social Media Marketing Activities: How Do They Affect Customer Equity and Purchase Intention?
Eunju Ko (Speaker), Jiyoung Kim (Speaker)Activity: Talk or presentation types › Oral presentation
The Role of Authenticity and Effetive Factors in Global Marketing of Traditional Culture in Asia
Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Seulgi Lee (Speaker), Haesung Whang (Speaker), Namhoon Kim (Speaker)Activity: Talk or presentation types › Oral presentation
Authenticity of traditional cultural products: Focused on Korean, Chinese and Japanese consumers
Eunju Ko (Speaker), Seulgi Lee (Speaker), Sunghwa Yong (Speaker)Activity: Talk or presentation types › Oral presentation
Consumers’ assessment of sustainable convergence activities for fashion brand and its effects on brand attitude and purchase intention.
Eunju Ko (Speaker), Suhyun Park (Speaker)Activity: Talk or presentation types › Oral presentation
Research on knowledge types to encourage consumer attitude for green fashion
Eunju Ko (Speaker), Hyun Min Kong (Speaker), Heeju Chae (Speaker), Ralf Schellhase (Speaker)Activity: Talk or presentation types › Oral presentation
Research on IT SERVQUAL in fashion retail environment
Eunju Ko (Speaker), Hyunji Do (Speaker), Chang Han Lee (Speaker)Activity: Talk or presentation types › Oral presentation
The potential of 3D printing technology in the fashion industry
Eunju Ko (Speaker), Jinghe Han (Speaker), Heeju Chae (Speaker)Activity: Talk or presentation types › Oral presentation
Development of Fashion Social Platform for Fashion Industry
Eunju Ko (Speaker), Eunha Chun (Speaker)Activity: Talk or presentation types › Oral presentation
Perceived value of sustainable fashion products and willingness to diffuse positive e-WOM information
Eunju Ko (Speaker), Hyun Min Kong (Speaker)Activity: Talk or presentation types › Oral presentation
Effects of sustainable marketing activities upon visiting intention in traditional market
Eunju Ko (Speaker), Jaesuk Jung (Speaker), Eunha Chun (Speaker)Activity: Talk or presentation types › Oral presentation
The Effects of Co-production, Co-innovation and Value Co-creation upon Customer Equity in Traditional Market.
Eunju Ko (Speaker), Sunghwa Yong (Speaker)Activity: Talk or presentation types › Oral presentation
Research on Sustainable Marketing and Customer Equity in Cross Culture
Eunju Ko (Speaker), Yang Sun (Speaker), Tony C Garrett (Speaker), Kyung Hoon Kim (Speaker)Activity: Talk or presentation types › Oral presentation
Influence of cultural art policy upon consumer and company in global fashoin city
Eunju Ko (Speaker), Dayun Jeong (Speaker), Eunha Chun (Speaker)Activity: Talk or presentation types › Oral presentation
Sustainable fashion product development using the PLM apporach
Eunju Ko (Speaker), Jinghe Han (Speaker), Eunha Chun (Speaker), Minyoung Lee (Speaker)Activity: Talk or presentation types › Oral presentation
Changing consumer attitude towards sustainable fashion: A balance theory approach
Eunju Ko (Speaker), Jinghe Han (Speaker), Yuri Seo (Speaker)Activity: Talk or presentation types › Oral presentation
Customer Equity of Fast Fashion Industry
Eunju Ko (Speaker), Chang Han Lee (Speaker), Kyung Hoon Kim (Speaker), Sung Hwan Yeo (Speaker), So Young Heo (Speaker), Jae Hyeoung Yoo (Speaker)Activity: Talk or presentation types › Oral presentation
A Study on the Disposition Behavior of Luxury Goods Focused on Korean Luxury Consumers
Eunju Ko (Speaker), Kyulim Kim (Speaker), Seulgi Lee (Speaker), MIa Lee (Speaker)Activity: Talk or presentation types › Oral presentation
The Effect of Brand Popularity on Customer Evaluation of Sustainable Product-in Comparison with Consumer Decision Making Style in Korea, China, and Russia
Eunju Ko (Speaker), Haesung Whang (Speaker), Ting Zhang (Speaker), Eva Babicheva (Speaker)Activity: Talk or presentation types › Oral presentation
The effect of fashion collection’s country of origin on brand evaluation and purchase intention: Focusing on Seoul, New York and Paris collection
Eunju Ko (Speaker), Namhoon Kim (Speaker), Eunha Chun (Speaker), Hyunju Song (Speaker)Activity: Talk or presentation types › Oral presentation
A study on advertising effect of hashtag: Focus on SPA Brands’ SNS.
Eunju Ko (Speaker), Jiye Shin (Speaker)Activity: Talk or presentation types › Oral presentation
Brand popularity as an advertising cue affecting pre-purchase attitude and purchase intention on sustainable brand
Eunju Ko (Speaker), Haesung Whang (Speaker), Ting Zhang (Speaker), Ik Choi (Speaker)Activity: Talk or presentation types › Oral presentation
The influence of fashion market’s attributes on customer equity: Focused on Dongdaemun fashion market
Eunju Ko (Speaker), Haemin Seok (Speaker), Jaesuk Jung (Speaker)Activity: Talk or presentation types › Oral presentation
Examining the perceived value and consumer’s response to sustainable fashion marketing by the message types of information transparency
Eunju Ko (Speaker), Heerim Joung (Speaker), Ji Young Kim (Speaker)Activity: Talk or presentation types › Oral presentation
The effects of multi-channel attributes on customer equity drivers and consumer response: Focused on Dongdaemun-based fashion brands.
Eunju Ko (Speaker), Jeonmi Ko (Speaker)Activity: Talk or presentation types › Oral presentation
The effects of mobile application experience on customer equity: Focused on open market in Korea.
Eunju Ko (Speaker), Dayun Jeong (Speaker)Activity: Talk or presentation types › Oral presentation
The effect of pop culture involvement on destination image formation and its perception: Focused on global diffusion process of Korean wave
Eunju Ko (Speaker), Haesung Whang (Speaker), Ting Zhang (Speaker), Sunghwa Yong (Speaker)Activity: Talk or presentation types › Oral presentation
The antecedents of channel integration in fashion industry: Organization strategic orientation, organizational structure, channel strategies
Eunju Ko (Speaker), Miah Lee (Speaker), Dayun Jeong (Speaker)Activity: Talk or presentation types › Oral presentation
The Effect of Usage Motivation of Hashtag on Customer Social Participation and Brand Equity: Focusing on Fashion Brands’ Image Based SNS
Eunju Ko (Speaker), Heeju Chae (Speaker), Jiye Shin (Speaker), Jisu Han (Speaker)Activity: Talk or presentation types › Oral presentation
GLOBAL CONSUMERS’ PERCEPTION AND EVALUATION ON THE KOREAN BEAUTY AND TRADITIONAL CULTURE
Eunju Ko (Speaker), Seulgi Lee (Speaker), Haesung Whang (Speaker)Activity: Talk or presentation types › Oral presentation
Triangle Value Perspective for Analyzing the Local Market - A study focused on Doota shopping mall in Korean local market, Dongdaemun
Eunju Ko (Speaker), Ho Jung Choo (Speaker), Ji Yeon Lee (Speaker), Sangah Song (Speaker), Haesung Whang (Speaker)Activity: Talk or presentation types › Oral presentation
Hashtag's Influence on Fashion brand Equity
Eunju Ko (Speaker), Jiye Shin (Speaker), Heeju Chae (Speaker)Activity: Talk or presentation types › Oral presentation
A study on the current state of legal protection for fashion design: The Republic of Korea vs. the United States
Eunju Ko (Speaker), Christine Kim (Speaker)Activity: Talk or presentation types › Oral presentation
Marketing Korean Traditional Culture Globally
Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Seulgi Lee (Speaker)Activity: Talk or presentation types › Oral presentation
Consumer perception on technololgy and cultural convergence marketing activities of a fashion brand: focused on determinants of adoption.
Eunju Ko (Speaker), Haesung Whang (Speaker)Activity: Talk or presentation types › Oral presentation
Examining the Effectiveness of Conversational Agents Marketing Efforts on Customer Loyalty
Eunju Ko (Speaker), Minjee Chung (Speaker)Activity: Talk or presentation types › Oral presentation
Role of eWOM in up-cycling fashion products
Eunju Ko (Speaker), Wei Jiang (Speaker), Jihye Yu (Speaker), Eunha Chun (Speaker)Activity: Talk or presentation types › Oral presentation
Developing Definition and Measurement of Global Customer Equity
Eunju Ko (Speaker), Chang Han Lee (Speaker), Kyung Hoon Kim (Speaker)Activity: Talk or presentation types › Oral presentation
Understanding fashion consumer’s information adopting and decision making process of sustainable fashion products in social media platform: A cross-cultural study between South Korea and China
Eunju Ko (Speaker), Hyun Min Kong (Speaker)Activity: Talk or presentation types › Oral presentation
The effects of sustainable fashion knowledge on benefit, risk, customer perceived value and behavioral intention
Eunju Ko (Speaker), Jinghe Han (Speaker)Activity: Talk or presentation types › Oral presentation
Fashion Collaboration Cases between Academia and Industry in Korea
Eunju Ko (Speaker), Eunha Chun (Speaker), Jiyoung Kim (Speaker), Hyeonyoung Choi (Speaker)Activity: Talk or presentation types › Oral presentation
The effects of visual appeal and color types in green fashion advertising on Instagram
Eunju Ko (Speaker), Wei Jiang (Speaker), Jinyoung Choi (Speaker)Activity: Talk or presentation types › Oral presentation
The Effect of Cultural Difference on Customer Equity: Focused on Asia and Europe
Eunju Ko (Speaker), Chang Han Lee (Speaker)Activity: Talk or presentation types › Oral presentation