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Northwestern 대학교 초청강연
Dongho Kim (Speaker)
Activity: Talk or presentation types › Invited talk
Marketing Korean Traditional Culture Globally
Eunju Ko (Speaker), , Kyung Hoon Kim (Speaker), & Seulgi Lee (Speaker)
Activity: Talk or presentation types › Oral presentation
An Effect of Department Store’s Cultural Reward Program on Customer’s Perceived Benefits and Store Loyalty
Eunju Ko (Speaker), , MIa Lee (Speaker), , Eunah Choi (Speaker), & Sangah Song (Speaker)
Activity: Talk or presentation types › Oral presentation
A Research on Contents Development for Fashion Social Platform
Eunju Ko (Speaker), , Eunha Chun (Speaker), , Sangah Song (Speaker), & Gaetano Aiello (Speaker)
Activity: Talk or presentation types › Oral presentation
The Effects of Image and Awareness of Complex Shopping Mall on Customer Equity -Focused on SNS users’ lifestyle-
Eunju Ko (Speaker), , Narae Kim (Speaker), , Jina Park (Speaker), & Hyunji Do (Speaker)
Activity: Talk or presentation types › Oral presentation
XXIV IUPAC Symposium on Photochemistry
Dongho Kim (Speaker)
Activity: Talk or presentation types › Invited talk
International Journal of Mechanics (Journal)
Hyung Hee Cho (Editor)
Activity: Publication peer-review and editorial work types › Editorial activity
A Study on the Influence of Art Marketing on Consumer Response, Brand Attitude, and Purchase Intention: Focused on the Types of Luxury Brand’s Art Marketing and Cultural Arts Lifestyle
Eunju Ko (Speaker), & Jane Ko (Speaker)
Activity: Talk or presentation types › Oral presentation
7th Asian Photochemistry Conference(APC) 2012
Dongho Kim (Speaker)
Activity: Talk or presentation types › Oral presentation
The effect of the motives for using Social Network Services (SNS) and celebrity reputation on purchase intention of celebrity fashion merchandises -Focusing on the moderating effect of para-social relationship
Eunju Ko (Speaker), , Hyojin Kim (Speaker), , Jina Park (Speaker), & Hyeonyoung Choi (Speaker)
Activity: Talk or presentation types › Oral presentation
Neuromarketing Research Trend in China
Eunju Ko (Speaker), , Kyung Hoon Kim (Speaker), & Yang Sun (Speaker)
Activity: Talk or presentation types › Oral presentation
Journal of Material Sciences & Engineering (Journal)
Hyung Hee Cho (Member of editorial board)
Activity: Publication peer-review and editorial work types › Editorial activity
The Effects of Brand Identity on Brand Equity in SNS (The effects of media and pseudo-interpersonal connections on human brands)
Eunju Ko (Speaker), & Hyeonyoung Choi (Speaker)
Activity: Talk or presentation types › Oral presentation
The Effects of Luxury Brands’ Marketing Activities on Customer Equity-Focus on Korean, Italian Luxury Consumers
Eunju Ko (Speaker), , Yoo Kyung Hwang (Speaker), & Kyung Hoon Kim (Speaker)
Activity: Talk or presentation types › Oral presentation
A Study on the Effect of Global SPA Brand’s Experiential Marketing on Customer Equity: Focusing on the Mediating Effect of Shopping Experience
Eunju Ko (Speaker), & Gain Lee (Speaker)
Activity: Talk or presentation types › Oral presentation
Customer Equity of Fast Fashion Industry
Eunju Ko (Speaker), , Chang Han Lee (Speaker), , Kyung Hoon Kim (Speaker), , Sung Hwan Yeo (Speaker), , So Young Heo (Speaker), & Jae Hyeoung Yoo (Speaker)
Activity: Talk or presentation types › Oral presentation
A Study on the Disposition Behavior of Luxury Goods Focused on Korean Luxury Consumers
Eunju Ko (Speaker), , Kyulim Kim (Speaker), , Seulgi Lee (Speaker), & MIa Lee (Speaker)
Activity: Talk or presentation types › Oral presentation
A Semantic Network Analysis of Retail Therapy on Twitter
Eunju Ko (Speaker), & Eunha Chun (Speaker)
Activity: Talk or presentation types › Oral presentation
Global Consumers’ Attitude and Purchase Intention toward Korean Traditional Culture - Focused on the impact of Consumer Factor, Marketing Factors and Authenticity
Eunju Ko (Speaker), , Seulgi Lee (Speaker), , Haesung Whang (Speaker), & Raffaele Donvito (Speaker)
Activity: Talk or presentation types › Oral presentation
Department of Radiation Oncology (Organisational unit)
Yongbae Kim (Member)
Activity: Membership types › Membership of board
Ma-po Day Care Center for Seniors Consultant
JuHee Lee (Consultant)
Activity: Consultancy types › Consultancy
A study on consumer’s attitude towards counterfeits and legal protection for fashion design
Eunju Ko (Speaker), & Christine Kim (Speaker)
Activity: Talk or presentation types › Oral presentation
The Effects of Conspicuous Consumption, Desire for Rarity and Price in Buying Decision
Eunju Ko (Speaker), & Yoo Kyung Hwang (Speaker)
Activity: Talk or presentation types › Oral presentation
Use of video evaluation in simulation learning
JuHee Lee (Speaker)
Activity: Talk or presentation types › Oral presentation
How to Measure the Global Customer Equity?
Eunju Ko (Speaker), , Shijin Yoo (Speaker), , Chang Han Lee (Speaker), & Yongbum Choi (Speaker)
Activity: Talk or presentation types › Oral presentation
A study on social platform for sustainable Development of fast fashion.
Eunju Ko (Speaker), , Junghyun Jang (Speaker), & Euntaik Lee (Speaker)
Activity: Talk or presentation types › Oral presentation
Korean Culture Going Luxury
Eunju Ko (Speaker), , Eunha Chun (Speaker), & Seulgi Lee (Speaker)
Activity: Talk or presentation types › Oral presentation
The influence of para-social relationship in social networking service(SNS) on purchase intention of celebrity fashion product
Eunju Ko (Speaker), , Hyo Jin Kim (Speaker), & Jina Park (Speaker)
Activity: Talk or presentation types › Oral presentation
Social Advantage of Luxury Fashion Brand Logo as Costly Signals in Social Interactions
Eunju Ko (Speaker), & Jieun Lee (Speaker)
Activity: Talk or presentation types › Oral presentation
A study on the current state of legal protection for fashion design: The Republic of Korea vs. the United States
Eunju Ko (Speaker), & Christine Kim (Speaker)
Activity: Talk or presentation types › Oral presentation
Fashion Collaboration Cases between Academia and Industry in Korea
Eunju Ko (Speaker), , Eunha Chun (Speaker), , Jiyoung Kim (Speaker), & Hyeonyoung Choi (Speaker)
Activity: Talk or presentation types › Oral presentation
Nursing and Health Sciences (Journal)
JuHee Lee (Reviewer)
Activity: Publication peer-review and editorial work types › Editorial activity
An Exploratory Study on Legal Protection of Fashion Design
Eunju Ko (Speaker), & Christine Kim (Speaker)
Activity: Talk or presentation types › Oral presentation
팝업스토어의 점포속성이 브랜드 태도와 재방문의도에 미치는 영향 -스포츠 브랜드를 중심으로-
Eunju Ko (Speaker), , Heeju Chae (Speaker), , Jinhee Jang (Speaker), & Hyunyoug Choi (Speaker)
Activity: Talk or presentation types › Oral presentation
Global Customer Equity and Its Implications for Marketing Strategy
Eunju Ko (Speaker), , Michael Hoffman (Speaker), , Kyung Hoon Kim (Speaker), & Sang Jin Kim (Speaker)
Activity: Talk or presentation types › Oral presentation
소셜 네트워크 서비스 이용 상황에서의 셀러브리티속성이 럭셔리 브랜드 충성도에 미치는 영향
Eunju Ko (Speaker), , Jina Park (Speaker), & Hyunjung Song (Speaker)
Activity: Talk or presentation types › Oral presentation
Understanding simulation education in nursing
JuHee Lee (Speaker)
Activity: Talk or presentation types › Invited talk
패션상품의 속성이 브랜드 재구매 의도에 미치는 영향에 대한 국가간 비교연구 -스포츠와 진 제품을 중심으로-
Eunju Ko (Speaker), , MIa Lee (Speaker), , Hyunyoug Choi (Speaker), & Jinhee Jang (Speaker)
Activity: Talk or presentation types › Oral presentation
The Effect of Fashion Shopping Mall Awareness and Image on Shopping Mall Loyalty
Eunju Ko (Speaker), , Narae Kim (Speaker), & Jina Park (Speaker)
Activity: Talk or presentation types › Oral presentation
Drivers of global customer equity and its application to SPA brands
Eunju Ko (Speaker), , Chang Han Lee (Speaker), , Yoo Kyung Hwang (Speaker), , Jieun Lee (Speaker), & Marc Amram (Speaker)
Activity: Talk or presentation types › Oral presentation
Relationships among the social media marketing activities, sports sponsorship image congruity and brand relationship quality in fashion industry
Eunju Ko (Speaker), , Hyun Ji Do (Speaker), & Jina Park (Speaker)
Activity: Talk or presentation types › Oral presentation
An Exploratory Study on the Global Fashion Consumers’: A Longitudinal Approach about USA, Chinese, and European Fashion Consumers
Eunju Ko (Speaker), , Junghyun Jang (Speaker), & Jina Park (Speaker)
Activity: Talk or presentation types › Oral presentation
Meaning and Value of Korean Beauty
Eunju Ko (Speaker), , Eunha Chun (Speaker), , Junghyun Jang (Speaker), & Seulgi Lee (Speaker)
Activity: Talk or presentation types › Oral presentation
The Effect of Intrinsic and Extrinsic Product Attributes on Perceived Value and Repurchase Intention about Jeans Brands: Cross Cultural Comparison among South Korea, United States and France
Eunju Ko (Speaker), , MIa Lee (Speaker), , Minyong Lee (Speaker), , Michel Phan (Speaker), , Yoo Kyung Hwang (Speaker), , Heeju Chae (Speaker), & JungHyun Jang (Speaker)
Activity: Talk or presentation types › Oral presentation
Developing Definition and Measurement of Global Customer Equity
Eunju Ko (Speaker), , Chang Han Lee (Speaker), & Kyung Hoon Kim (Speaker)
Activity: Talk or presentation types › Oral presentation
Roles of Radical Innovation on Customer Equity
Eunju Ko (Speaker), , Zhang Hao (Speaker), , Kyung Hoon Kim (Speaker), , Morikazu Hirose (Speaker), & Byung Joo Jeon (Speaker)
Activity: Talk or presentation types › Oral presentation
A Study on Changing Fashion Lifestyle of Global Consumer From 2008 to 2010 -Comparison among USA, China and Europe-
Eunju Ko (Speaker), , Junghyun Jang (Speaker), & Jina Park (Speaker)
Activity: Talk or presentation types › Oral presentation
Global Consumer Behavior in Green Marketing of Luxury Brands: A Cross-Cultural Study of the US, Japan, and South Korea
Eunju Ko (Speaker), , Jina Park (Speaker), & Miyoung Lee (Speaker)
Activity: Talk or presentation types › Oral presentation
Sponsorship and Customer Equity in Sports Marketing
Eunju Ko (Speaker), , Kyung Hoon Kim (Speaker), , Honglei Liu (Speaker), , Sang Jin Kim (Speaker), & Dong Geun Lee (Speaker)
Activity: Talk or presentation types › Oral presentation