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Northwestern 대학교 초청강연

Dongho Kim (Speaker)

2012 Nov 5

Activity: Talk or presentation typesInvited talk

Marketing Korean Traditional Culture Globally

Eunju Ko (Speaker), , Kyung Hoon Kim (Speaker), & Seulgi Lee (Speaker)

2012 May 23

Activity: Talk or presentation typesOral presentation

An Effect of Department Store’s Cultural Reward Program on Customer’s Perceived Benefits and Store Loyalty

Eunju Ko (Speaker), , MIa Lee (Speaker), , Eunah Choi (Speaker), & Sangah Song (Speaker)

2012 Jul 21

Activity: Talk or presentation typesOral presentation

A Research on Contents Development for Fashion Social Platform

Eunju Ko (Speaker), , Eunha Chun (Speaker), , Sangah Song (Speaker), & Gaetano Aiello (Speaker)

2012 Dec 1

Activity: Talk or presentation typesOral presentation

The Effects of Image and Awareness of Complex Shopping Mall on Customer Equity -Focused on SNS users’ lifestyle-

Eunju Ko (Speaker), , Narae Kim (Speaker), , Jina Park (Speaker), & Hyunji Do (Speaker)

2012 May 23

Activity: Talk or presentation typesOral presentation

XXIV IUPAC Symposium on Photochemistry

Dongho Kim (Speaker)

2012 Jul 18

Activity: Talk or presentation typesInvited talk

International Journal of Mechanics (Journal)

Hyung Hee Cho (Editor)

2012 → …

Activity: Publication peer-review and editorial work typesEditorial activity

7th Asian Photochemistry Conference(APC) 2012

Dongho Kim (Speaker)

2012 Nov 122012 Nov 15

Activity: Talk or presentation typesOral presentation

The effect of the motives for using Social Network Services (SNS) and celebrity reputation on purchase intention of celebrity fashion merchandises -Focusing on the moderating effect of para-social relationship

Eunju Ko (Speaker), , Hyojin Kim (Speaker), , Jina Park (Speaker), & Hyeonyoung Choi (Speaker)

2012 May 23

Activity: Talk or presentation typesOral presentation

Neuromarketing Research Trend in China

Eunju Ko (Speaker), , Kyung Hoon Kim (Speaker), & Yang Sun (Speaker)

2012 Dec 1

Activity: Talk or presentation typesOral presentation

Journal of Material Sciences & Engineering (Journal)

Hyung Hee Cho (Member of editorial board)

2012 → …

Activity: Publication peer-review and editorial work typesEditorial activity

The Effects of Brand Identity on Brand Equity in SNS (The effects of media and pseudo-interpersonal connections on human brands)

Eunju Ko (Speaker), & Hyeonyoung Choi (Speaker)

2012 May 23

Activity: Talk or presentation typesOral presentation

The Effects of Luxury Brands’ Marketing Activities on Customer Equity-Focus on Korean, Italian Luxury Consumers

Eunju Ko (Speaker), , Yoo Kyung Hwang (Speaker), & Kyung Hoon Kim (Speaker)

2012 Jul 20

Activity: Talk or presentation typesOral presentation

Customer Equity of Fast Fashion Industry

Eunju Ko (Speaker), , Chang Han Lee (Speaker), , Kyung Hoon Kim (Speaker), , Sung Hwan Yeo (Speaker), , So Young Heo (Speaker), & Jae Hyeoung Yoo (Speaker)

2012 Jul 20

Activity: Talk or presentation typesOral presentation

A Study on the Disposition Behavior of Luxury Goods Focused on Korean Luxury Consumers

Eunju Ko (Speaker), , Kyulim Kim (Speaker), , Seulgi Lee (Speaker), & MIa Lee (Speaker)

2012 Jul 21

Activity: Talk or presentation typesOral presentation

A Semantic Network Analysis of Retail Therapy on Twitter

Eunju Ko (Speaker), & Eunha Chun (Speaker)

2012 Jul 21

Activity: Talk or presentation typesOral presentation

Global Consumers’ Attitude and Purchase Intention toward Korean Traditional Culture - Focused on the impact of Consumer Factor, Marketing Factors and Authenticity

Eunju Ko (Speaker), , Seulgi Lee (Speaker), , Haesung Whang (Speaker), & Raffaele Donvito (Speaker)

2012 Dec 1

Activity: Talk or presentation typesOral presentation

Department of Radiation Oncology (Organisational unit)

Yongbae Kim (Member)

2012 Mar2017 Feb

Activity: Membership typesMembership of board

Ma-po Day Care Center for Seniors Consultant

JuHee Lee (Consultant)

20112016

Activity: Consultancy typesConsultancy

A study on consumer’s attitude towards counterfeits and legal protection for fashion design

Eunju Ko (Speaker), & Christine Kim (Speaker)

2011 Nov 19

Activity: Talk or presentation typesOral presentation

The Effects of Conspicuous Consumption, Desire for Rarity and Price in Buying Decision

Eunju Ko (Speaker), & Yoo Kyung Hwang (Speaker)

2011 Nov 19

Activity: Talk or presentation typesOral presentation

Use of video evaluation in simulation learning

JuHee Lee (Speaker)

2011 May 16

Activity: Talk or presentation typesOral presentation

How to Measure the Global Customer Equity?

Eunju Ko (Speaker), , Shijin Yoo (Speaker), , Chang Han Lee (Speaker), & Yongbum Choi (Speaker)

2011 May 28

Activity: Talk or presentation typesOral presentation

A study on social platform for sustainable Development of fast fashion.

Eunju Ko (Speaker), , Junghyun Jang (Speaker), & Euntaik Lee (Speaker)

2011 Nov 19

Activity: Talk or presentation typesOral presentation

Korean Culture Going Luxury

Eunju Ko (Speaker), , Eunha Chun (Speaker), & Seulgi Lee (Speaker)

2011 Nov 19

Activity: Talk or presentation typesOral presentation

한국간호평가원 전문간호사 자격시험 출제위원

JuHee Lee (Examiner)

20112016

Activity: Examination typesExamination

The influence of para-social relationship in social networking service(SNS) on purchase intention of celebrity fashion product

Eunju Ko (Speaker), , Hyo Jin Kim (Speaker), & Jina Park (Speaker)

2011 Nov 19

Activity: Talk or presentation typesOral presentation

Social Advantage of Luxury Fashion Brand Logo as Costly Signals in Social Interactions

Eunju Ko (Speaker), & Jieun Lee (Speaker)

2011 Nov 19

Activity: Talk or presentation typesOral presentation

A study on the current state of legal protection for fashion design: The Republic of Korea vs. the United States

Eunju Ko (Speaker), & Christine Kim (Speaker)

2011 May 28

Activity: Talk or presentation typesOral presentation

Fashion Collaboration Cases between Academia and Industry in Korea

Eunju Ko (Speaker), , Eunha Chun (Speaker), , Jiyoung Kim (Speaker), & Hyeonyoung Choi (Speaker)

2011 Nov 3

Activity: Talk or presentation typesOral presentation

Nursing and Health Sciences (Journal)

JuHee Lee (Reviewer)

2011 → …

Activity: Publication peer-review and editorial work typesEditorial activity

An Exploratory Study on Legal Protection of Fashion Design

Eunju Ko (Speaker), & Christine Kim (Speaker)

2011 May 28

Activity: Talk or presentation typesOral presentation

팝업스토어의 점포속성이 브랜드 태도와 재방문의도에 미치는 영향 -스포츠 브랜드를 중심으로-

Eunju Ko (Speaker), , Heeju Chae (Speaker), , Jinhee Jang (Speaker), & Hyunyoug Choi (Speaker)

2011 Nov 12

Activity: Talk or presentation typesOral presentation

Global Customer Equity and Its Implications for Marketing Strategy

Eunju Ko (Speaker), , Michael Hoffman (Speaker), , Kyung Hoon Kim (Speaker), & Sang Jin Kim (Speaker)

2011 May 28

Activity: Talk or presentation typesOral presentation

소셜 네트워크 서비스 이용 상황에서의 셀러브리티속성이 럭셔리 브랜드 충성도에 미치는 영향

Eunju Ko (Speaker), , Jina Park (Speaker), & Hyunjung Song (Speaker)

2011 Nov 12

Activity: Talk or presentation typesOral presentation

Understanding simulation education in nursing

JuHee Lee (Speaker)

2011 Aug 29

Activity: Talk or presentation typesInvited talk

패션상품의 속성이 브랜드 재구매 의도에 미치는 영향에 대한 국가간 비교연구 -스포츠와 진 제품을 중심으로-

Eunju Ko (Speaker), , MIa Lee (Speaker), , Hyunyoug Choi (Speaker), & Jinhee Jang (Speaker)

2011 Oct 15

Activity: Talk or presentation typesOral presentation

The Effect of Fashion Shopping Mall Awareness and Image on Shopping Mall Loyalty

Eunju Ko (Speaker), , Narae Kim (Speaker), & Jina Park (Speaker)

2011 Nov 19

Activity: Talk or presentation typesOral presentation

Drivers of global customer equity and its application to SPA brands

Eunju Ko (Speaker), , Chang Han Lee (Speaker), , Yoo Kyung Hwang (Speaker), , Jieun Lee (Speaker), & Marc Amram (Speaker)

2011 Nov 19

Activity: Talk or presentation typesOral presentation

Relationships among the social media marketing activities, sports sponsorship image congruity and brand relationship quality in fashion industry

Eunju Ko (Speaker), , Hyun Ji Do (Speaker), & Jina Park (Speaker)

2011 Dec

Activity: Talk or presentation typesOral presentation

An Exploratory Study on the Global Fashion Consumers’: A Longitudinal Approach about USA, Chinese, and European Fashion Consumers

Eunju Ko (Speaker), , Junghyun Jang (Speaker), & Jina Park (Speaker)

2010 Nov 27

Activity: Talk or presentation typesOral presentation

Meaning and Value of Korean Beauty

Eunju Ko (Speaker), , Eunha Chun (Speaker), , Junghyun Jang (Speaker), & Seulgi Lee (Speaker)

2010 Nov 27

Activity: Talk or presentation typesOral presentation

The Effect of Intrinsic and Extrinsic Product Attributes on Perceived Value and Repurchase Intention about Jeans Brands: Cross Cultural Comparison among South Korea, United States and France

Eunju Ko (Speaker), , MIa Lee (Speaker), , Minyong Lee (Speaker), , Michel Phan (Speaker), , Yoo Kyung Hwang (Speaker), , Heeju Chae (Speaker), & JungHyun Jang (Speaker)

2010 Sep 10

Activity: Talk or presentation typesOral presentation

Developing Definition and Measurement of Global Customer Equity

Eunju Ko (Speaker), , Chang Han Lee (Speaker), & Kyung Hoon Kim (Speaker)

2010 Nov 27

Activity: Talk or presentation typesOral presentation

Roles of Radical Innovation on Customer Equity

Eunju Ko (Speaker), , Zhang Hao (Speaker), , Kyung Hoon Kim (Speaker), , Morikazu Hirose (Speaker), & Byung Joo Jeon (Speaker)

2010 May 29

Activity: Talk or presentation typesOral presentation

A Study on Changing Fashion Lifestyle of Global Consumer From 2008 to 2010 -Comparison among USA, China and Europe-

Eunju Ko (Speaker), , Junghyun Jang (Speaker), & Jina Park (Speaker)

2010 Nov 27

Activity: Talk or presentation typesOral presentation

Global Consumer Behavior in Green Marketing of Luxury Brands: A Cross-Cultural Study of the US, Japan, and South Korea

Eunju Ko (Speaker), , Jina Park (Speaker), & Miyoung Lee (Speaker)

2010 Sep 10

Activity: Talk or presentation typesOral presentation

Sponsorship and Customer Equity in Sports Marketing

Eunju Ko (Speaker), , Kyung Hoon Kim (Speaker), , Honglei Liu (Speaker), , Sang Jin Kim (Speaker), & Dong Geun Lee (Speaker)

2010 Nov 27

Activity: Talk or presentation typesOral presentation