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Antecedents of Global Customer Equity in Fast Fashion Industry
Eunju Ko (Speaker), Chang Han Lee (Speaker) & Di Benedetto C. Anthony (Speaker)
2012 Dec 1Activity: Talk or presentation types › Oral presentation
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Neuromarketing Research Trend in China
Eunju Ko (Speaker), Kyung Hoon Kim (Speaker) & Yang Sun (Speaker)
2012 Dec 1Activity: Talk or presentation types › Oral presentation
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A Study on Discrepant Advertising Images of Luxury Fashion Brands
Eunju Ko (Speaker) & Jinhee Jang (Speaker)
2012 Jul 21Activity: Talk or presentation types › Oral presentation
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An Effect of Department Store’s Cultural Reward Program on Customer’s Perceived Benefits and Store Loyalty
Eunju Ko (Speaker), MIa Lee (Speaker), Eunah Choi (Speaker) & Sangah Song (Speaker)
2012 Jul 21Activity: Talk or presentation types › Oral presentation
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A Research on Contents Development for Fashion Social Platform
Eunju Ko (Speaker), Eunha Chun (Speaker), Sangah Song (Speaker) & Gaetano Aiello (Speaker)
2012 Dec 1Activity: Talk or presentation types › Oral presentation
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The Effects of Brand Identity on Brand Equity in SNS (The effects of media and pseudo-interpersonal connections on human brands)
Eunju Ko (Speaker) & Hyeonyoung Choi (Speaker)
2012 May 23Activity: Talk or presentation types › Oral presentation
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Customer Equity of Fast Fashion Industry
Eunju Ko (Speaker), Chang Han Lee (Speaker), Kyung Hoon Kim (Speaker), Sung Hwan Yeo (Speaker), So Young Heo (Speaker) & Jae Hyeoung Yoo (Speaker)
2012 Jul 20Activity: Talk or presentation types › Oral presentation
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A Study on the Effect of Global SPA Brand’s Experiential Marketing on Customer Equity: Focusing on the Mediating Effect of Shopping Experience
Eunju Ko (Speaker) & Gain Lee (Speaker)
2012 Jul 20Activity: Talk or presentation types › Oral presentation
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Department of Radiation Oncology (Organisational unit)
Yongbae Kim (Member)
2012 Mar → 2017 FebActivity: Membership types › Membership of board
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Cambodian Malaysian Chemical Conference (CMCC) 2012
Dongho Kim (Speaker)
2012 Oct 19Activity: Talk or presentation types › Invited talk
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MURI Review Meeting
Dongho Kim (Speaker)
2012 Nov 7 → 2012 Nov 8Activity: Talk or presentation types › Invited talk
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International Journal of Mechanics (Journal)
Hyung Hee Cho (Editor)
2012 → …Activity: Publication peer-review and editorial work types › Editorial activity
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23rd International Conference on Raman Spectroscopy(ICORS)
Dongho Kim (Speaker)
2012 Aug 14Activity: Talk or presentation types › Invited talk
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The Effects of Luxury Brands’ Marketing Activities on Customer Equity-Focus on Korean, Italian Luxury Consumers
Eunju Ko (Speaker), Yoo Kyung Hwang (Speaker) & Kyung Hoon Kim (Speaker)
2012 Jul 20Activity: Talk or presentation types › Oral presentation
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The Effects of Image and Awareness of Complex Shopping Mall on Customer Equity -Focused on SNS users’ lifestyle-
Eunju Ko (Speaker), Narae Kim (Speaker), Jina Park (Speaker) & Hyunji Do (Speaker)
2012 May 23Activity: Talk or presentation types › Oral presentation
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Study on Holistic Marketing and Brand Authenticity: Focus on Case Studies of Nike and Adidas
Eunju Ko (Speaker) & Hyeonyoung Choi (Speaker)
2012 Jul 21Activity: Talk or presentation types › Oral presentation
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7th Asian Photochemistry Conference(APC) 2012
Dongho Kim (Speaker)
2012 Nov 12 → 2012 Nov 15Activity: Talk or presentation types › Oral presentation
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A Study on the Influence of Art Marketing on Consumer Response, Brand Attitude, and Purchase Intention: Focused on the Types of Luxury Brand’s Art Marketing and Cultural Arts Lifestyle
Eunju Ko (Speaker) & Jane Ko (Speaker)
2012 Jul 21Activity: Talk or presentation types › Oral presentation
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Marketing Korean Traditional Culture Globally
Eunju Ko (Speaker), Kyung Hoon Kim (Speaker) & Seulgi Lee (Speaker)
2012 May 23Activity: Talk or presentation types › Oral presentation
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Ma-po Day Care Center for Seniors Consultant
JuHee Lee (Consultant)
2011 → 2016Activity: Consultancy types › Consultancy
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An Exploratory Study on Legal Protection of Fashion Design
Eunju Ko (Speaker) & Christine Kim (Speaker)
2011 May 28Activity: Talk or presentation types › Oral presentation
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Korean Culture Going Luxury
Eunju Ko (Speaker), Eunha Chun (Speaker) & Seulgi Lee (Speaker)
2011 Nov 19Activity: Talk or presentation types › Oral presentation
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Social Advantage of Luxury Fashion Brand Logo as Costly Signals in Social Interactions
Eunju Ko (Speaker) & Jieun Lee (Speaker)
2011 Nov 19Activity: Talk or presentation types › Oral presentation
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Global Customer Equity and Its Implications for Marketing Strategy
Eunju Ko (Speaker), Michael Hoffman (Speaker), Kyung Hoon Kim (Speaker) & Sang Jin Kim (Speaker)
2011 May 28Activity: Talk or presentation types › Oral presentation
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소셜 네트워크 서비스 이용 상황에서의 셀러브리티속성이 럭셔리 브랜드 충성도에 미치는 영향
Eunju Ko (Speaker), Jina Park (Speaker) & Hyunjung Song (Speaker)
2011 Nov 12Activity: Talk or presentation types › Oral presentation
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Fashion Collaboration Cases between Academia and Industry in Korea
Eunju Ko (Speaker), Eunha Chun (Speaker), Jiyoung Kim (Speaker) & Hyeonyoung Choi (Speaker)
2011 Nov 3Activity: Talk or presentation types › Oral presentation
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Understanding simulation education in nursing
JuHee Lee (Speaker)
2011 Aug 29Activity: Talk or presentation types › Invited talk
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팝업스토어의 점포속성이 브랜드 태도와 재방문의도에 미치는 영향 -스포츠 브랜드를 중심으로-
Eunju Ko (Speaker), Heeju Chae (Speaker), Jinhee Jang (Speaker) & Hyunyoug Choi (Speaker)
2011 Nov 12Activity: Talk or presentation types › Oral presentation
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The Effect of Fashion Shopping Mall Awareness and Image on Shopping Mall Loyalty
Eunju Ko (Speaker), Narae Kim (Speaker) & Jina Park (Speaker)
2011 Nov 19Activity: Talk or presentation types › Oral presentation
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패션상품의 속성이 브랜드 재구매 의도에 미치는 영향에 대한 국가간 비교연구 -스포츠와 진 제품을 중심으로-
Eunju Ko (Speaker), MIa Lee (Speaker), Hyunyoug Choi (Speaker) & Jinhee Jang (Speaker)
2011 Oct 15Activity: Talk or presentation types › Oral presentation
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A study on social platform for sustainable Development of fast fashion.
Eunju Ko (Speaker), Junghyun Jang (Speaker) & Euntaik Lee (Speaker)
2011 Nov 19Activity: Talk or presentation types › Oral presentation
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Use of video evaluation in simulation learning
JuHee Lee (Speaker)
2011 May 16Activity: Talk or presentation types › Oral presentation
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A study on consumer’s attitude towards counterfeits and legal protection for fashion design
Eunju Ko (Speaker) & Christine Kim (Speaker)
2011 Nov 19Activity: Talk or presentation types › Oral presentation
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Nursing and Health Sciences (Journal)
JuHee Lee (Reviewer)
2011 → …Activity: Publication peer-review and editorial work types › Editorial activity
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The influence of para-social relationship in social networking service(SNS) on purchase intention of celebrity fashion product
Eunju Ko (Speaker), Hyo Jin Kim (Speaker) & Jina Park (Speaker)
2011 Nov 19Activity: Talk or presentation types › Oral presentation
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The Effects of Conspicuous Consumption, Desire for Rarity and Price in Buying Decision
Eunju Ko (Speaker) & Yoo Kyung Hwang (Speaker)
2011 Nov 19Activity: Talk or presentation types › Oral presentation
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Drivers of global customer equity and its application to SPA brands
Eunju Ko (Speaker), Chang Han Lee (Speaker), Yoo Kyung Hwang (Speaker), Jieun Lee (Speaker) & Marc Amram (Speaker)
2011 Nov 19Activity: Talk or presentation types › Oral presentation
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How to Measure the Global Customer Equity?
Eunju Ko (Speaker), Shijin Yoo (Speaker), Chang Han Lee (Speaker) & Yongbum Choi (Speaker)
2011 May 28Activity: Talk or presentation types › Oral presentation
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Relationships among the social media marketing activities, sports sponsorship image congruity and brand relationship quality in fashion industry
Eunju Ko (Speaker), Hyun Ji Do (Speaker) & Jina Park (Speaker)
2011 DecActivity: Talk or presentation types › Oral presentation
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A study on the current state of legal protection for fashion design: The Republic of Korea vs. the United States
Eunju Ko (Speaker) & Christine Kim (Speaker)
2011 May 28Activity: Talk or presentation types › Oral presentation
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Globalizing Strategy of Korean Beauty
Eunju Ko (Speaker), Eunha Chun (Speaker), Junghyun Jang (Speaker) & Seulgi Lee (Speaker)
2010 May 29Activity: Talk or presentation types › Oral presentation
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A Study on Changing Fashion Lifestyle of Global Consumer From 2008 to 2010 -Comparison among USA, China and Europe-
Eunju Ko (Speaker), Junghyun Jang (Speaker) & Jina Park (Speaker)
2010 Nov 27Activity: Talk or presentation types › Oral presentation
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The Effect of an Social Media Marketing Activity by Sport Brands on the Quality of Brand Relationship
Eunju Ko (Speaker) & Hyunji Do (Speaker)
2010 Nov 27Activity: Talk or presentation types › Oral presentation
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Meaning and Value of Korean Beauty
Eunju Ko (Speaker), Eunha Chun (Speaker), Junghyun Jang (Speaker) & Seulgi Lee (Speaker)
2010 Nov 27Activity: Talk or presentation types › Oral presentation
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A Study on Marketing Communication Strategy of Loungewear with Traditional Elements- Focused on Lifestyle Types
Eunju Ko (Speaker), Jiyoung Kim (Speaker), Kyung Hoon Kim (Speaker) & Seonsook Kim (Speaker)
2010 May 29Activity: Talk or presentation types › Oral presentation
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The Influence of Luxury Fashion Brand's Social Media Marketing on Customer Loyalty and Purchase Intension
Eunju Ko (Speaker) & Jiyoung Kim (Speaker)
2010 May 29Activity: Talk or presentation types › Oral presentation
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M.D.Anderson Cancer Center
Yongbae Kim (Visiting researcher)
2010 → 2012Activity: Visiting an external institution types › Visiting an external academic institution
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Roles of Radical Innovation on Customer Equity
Eunju Ko (Speaker), Zhang Hao (Speaker), Kyung Hoon Kim (Speaker), Morikazu Hirose (Speaker) & Byung Joo Jeon (Speaker)
2010 May 29Activity: Talk or presentation types › Oral presentation