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• The Effect of Cultural Difference on Customer Equity: Focused on Asia and Europe

  Eunju Ko (Speaker) & Chang Han Lee (Speaker)

  2013 Nov 9

  Activity: Talk or presentation types › Oral presentation

• The effect of exhibition experience on satisfaction, eWOM and brand image: Focus on luxury fashion brand

  Eunju Ko (Speaker), Jihye Yu (Speaker) & Jisoo Park (Speaker)

  2017 Nov 11

  Activity: Talk or presentation types › Oral presentation

• The effect of fashion collection’s country of origin on brand evaluation and purchase intention: Focusing on Seoul, New York and Paris collection

  Eunju Ko (Speaker), Namhoon Kim (Speaker), Eunha Chun (Speaker) & Hyunju Song (Speaker)

  2014 Jul 16

  Activity: Talk or presentation types › Oral presentation

• The Effect of Fashion Shopping Mall Awareness and Image on Shopping Mall Loyalty

  Eunju Ko (Speaker), Narae Kim (Speaker) & Jina Park (Speaker)

  2011 Nov 19

  Activity: Talk or presentation types › Oral presentation

• The Effect of Intrinsic and Extrinsic Product Attributes on Perceived Value and Repurchase Intention about Jeans Brands: Cross Cultural Comparison among South Korea, United States and France

  Eunju Ko (Speaker), MIa Lee (Speaker), Minyong Lee (Speaker), Michel Phan (Speaker), Yoo Kyung Hwang (Speaker), Heeju Chae (Speaker) & JungHyun Jang (Speaker)

  2010 Sep 10

  Activity: Talk or presentation types › Oral presentation

• The effect of pop culture involvement on destination image formation and its perception: Focused on global diffusion process of Korean wave

  Eunju Ko (Speaker), Haesung Whang (Speaker), Ting Zhang (Speaker) & Sunghwa Yong (Speaker)

  2014 Jul 16

  Activity: Talk or presentation types › Oral presentation

• The Effect of Shopping Bag Design towards Advertising Effectiveness, Brand Attitude, and Purchase Intention

  Eunju Ko (Speaker), Sooyeon Lee (Speaker) & Heeju Chae (Speaker)

  2013 May 25

  Activity: Talk or presentation types › Oral presentation

• The effect of the attributes of IT shopping service and the level of technology on customer responses in fashion retail

  Eunju Ko (Speaker), Sooyeon Lee (Speaker), Miah Lee (Speaker) & Sangwon Lee (Speaker)

  2014 Jul 16

  Activity: Talk or presentation types › Oral presentation

• The effect of the motives for using Social Network Services (SNS) and celebrity reputation on purchase intention of celebrity fashion merchandises -Focusing on the moderating effect of para-social relationship

  Eunju Ko (Speaker), Hyojin Kim (Speaker), Jina Park (Speaker) & Hyeonyoung Choi (Speaker)

  2012 May 23

  Activity: Talk or presentation types › Oral presentation

• The Effect of Usage Motivation of Hashtag on Customer Social Participation and Brand Equity: Focusing on Fashion Brands’ Image Based SNS

  Eunju Ko (Speaker), Heeju Chae (Speaker), Jiye Shin (Speaker) & Jisu Han (Speaker)

  2014 Nov 22

  Activity: Talk or presentation types › Oral presentation

• The effect of voluntary knowledge sharing of innovative technology community users on innovative behaviors: Focusing on the 3D printing community.

  Eunju Ko (Speaker), Jinghe Han (Speaker) & Hyo Gyeong Kang (Speaker)

  2015 Jun 26

  Activity: Talk or presentation types › Oral presentation

• The Effects of Brand Identity on Brand Equity in SNS (The effects of media and pseudo-interpersonal connections on human brands)

  Eunju Ko (Speaker) & Hyeonyoung Choi (Speaker)

  2012 May 23

  Activity: Talk or presentation types › Oral presentation

• The Effects of Conspicuous Consumption, Desire for Rarity and Price in Buying Decision

  Eunju Ko (Speaker) & Yoo Kyung Hwang (Speaker)

  2011 Nov 19

  Activity: Talk or presentation types › Oral presentation

• The effects of consumer creativity on perceived value and purchase intention - Focus on SPA and luxury brands -

  Eunju Ko (Speaker), Hee Chong Lee (Speaker), Hyunmin Kong (Speaker) & Ik Choi (Speaker)

  2014 Feb 15

  Activity: Talk or presentation types › Oral presentation

• The Effects of Co-production, Co-innovation and Value Co-creation upon Customer Equity in Traditional Market.

  Eunju Ko (Speaker) & Sunghwa Yong (Speaker)

  2015 Aug 14

  Activity: Talk or presentation types › Oral presentation

• The Effects of Curation Service in Online Shopping on Service Satisfaction and Purchase Intention

  Eunju Ko (Speaker), Jaeyun Koh (Speaker), So Yeon Lee (Speaker) & Eunha Chun (Speaker)

  2014 Nov 22

  Activity: Talk or presentation types › Oral presentation

• The effects of Dongdaemun fashion town’s co-production, co-innovation, and value co-creation: Focus on customer equity.

  Eunju Ko (Speaker) & Sunghwa Yong (Speaker)

  2015 Jun 26

  Activity: Talk or presentation types › Oral presentation

• The Effects of Fashion Collaboration on Consumer Response and Customer Equity - Focus on Global Luxury & SPA Brands

  Eunju Ko (Speaker), Kyu Lim Kim (Speaker) & Woong Hee Lee (Speaker)

  2013 Dec 3

  Activity: Talk or presentation types › Oral presentation

• The Effects of Image and Awareness of Complex Shopping Mall on Customer Equity -Focused on SNS users’ lifestyle-

  Eunju Ko (Speaker), Narae Kim (Speaker), Jina Park (Speaker) & Hyunji Do (Speaker)

  2012 May 23

  Activity: Talk or presentation types › Oral presentation

• The effects of individual differences on the acceptance of design innovation based on technology acceptance model

  Eunju Ko (Speaker), Jaehee Chung (Speaker), Jinghe Han (Speaker) & Sang Jin Kim (Speaker)

  2017 Jul 8

  Activity: Talk or presentation types › Oral presentation

• The Effects of Luxury Brands’ Marketing Activities on Customer Equity-Focus on Korean, Italian Luxury Consumers

  Eunju Ko (Speaker), Yoo Kyung Hwang (Speaker) & Kyung Hoon Kim (Speaker)

  2012 Jul 20

  Activity: Talk or presentation types › Oral presentation

• The effects of mobile application experience on customer equity: Focused on open market in Korea.

  Eunju Ko (Speaker) & Dayun Jeong (Speaker)

  2015 Nov 14

  Activity: Talk or presentation types › Oral presentation

• The effects of multi-channel attributes on customer equity drivers and consumer response: Focused on Dongdaemun-based fashion brands.

  Eunju Ko (Speaker) & Jeonmi Ko (Speaker)

  2015 Nov 14

  Activity: Talk or presentation types › Oral presentation

• The effects of store attributes on customer equity: Case of fashion shopping malls in traditional market.

  Eunju Ko (Speaker), Ting Zhang (Speaker), Heeju Chae (Speaker) & Hyun Min Kong (Speaker)

  2015 Dec 2

  Activity: Talk or presentation types › Oral presentation

• The effects of sustainability marketing and cost management activities of fashion brands on competitive advantage and performance.

  Eunju Ko (Speaker), Ik Choi (Speaker) & Hyun Min Kong (Speaker)

  2015 Nov 14

  Activity: Talk or presentation types › Oral presentation

• The effects of sustainable fashion knowledge on benefit, risk, customer perceived value and behavioral intention

  Eunju Ko (Speaker) & Jinghe Han (Speaker)

  2017 Jul 8

  Activity: Talk or presentation types › Oral presentation

• The effects of sustainable knowledge level on perceived benefit, behavioral intention: Focus on Korean and Chinese consumers

  Eunju Ko (Speaker), Jinghe Han (Speaker) & Minyoung Lee (Speaker)

  2016 Nov 12

  Activity: Talk or presentation types › Oral presentation

• The Effects of Sustainable Knowledge's level on Perceived Value & Brand Preference: A Focus on Korean and Chinese Consumers

  Eunju Ko (Speaker) & Jinghe Han (Speaker)

  2017 May 25

  Activity: Talk or presentation types › Oral presentation

• The Effects of the Consumers’ Experiential Value of the Luxury Kitsch Products on Brand Equity

  Eunju Ko (Speaker), Jeonmi Ko (Speaker) & Heeju Chae (Speaker)

  2014 Nov 22

  Activity: Talk or presentation types › Oral presentation

• The Effects of Types of Innovation on Customer Equity and Customer Loyalty

  Eunju Ko (Speaker), Zhang Hao (Speaker), Kyung Hoon Kim (Speaker), Eunha Chun (Speaker), Yoo Kyung Hwang (Speaker) & Jane Ko (Speaker)

  2010 Sep 11

  Activity: Talk or presentation types › Oral presentation

• The effects of visual appeal and color types in green fashion advertising on Instagram

  Eunju Ko (Speaker), Wei Jiang (Speaker) & Jinyoung Choi (Speaker)

  2017 Nov 11

  Activity: Talk or presentation types › Oral presentation

• The Fashion Collaboration of Global Fashion Brands

  Eunju Ko (Speaker), Kyulim Kim (Speaker) & Chang Han Lee (Speaker)

  2013 May 25

  Activity: Talk or presentation types › Oral presentation

• The Illumination of Traditional Clothing Market: Dongdaemun Branding Strategy

  Eunju Ko (Speaker), Hyo Gyeong Kang (Speaker), Jungsoo Seo (Speaker), Jae Young Moon (Speaker), Ji Hye Chae (Speaker) & Jeong Yoon Kim (Speaker)

  2014 Nov 23

  Activity: Talk or presentation types › Oral presentation

• The Impact of Education On Sustainable Consumption: A Comparative Analysis of the Role of Marketing In China, Germany and South Korea

  Eunju Ko (Speaker), Hyun Min Kong (Speaker), Lisa Kesper (Speaker) & Xin Wang (Speaker)

  2013 Nov 9

  Activity: Talk or presentation types › Oral presentation

• The impact of knowledge on sustainable fashion consumption - A comparative analysis of Germany and South Korea -

  Eunju Ko (Speaker), Hyun Min Kong (Speaker) & Lisa Kesper (Speaker)

  2014 Feb 15

  Activity: Talk or presentation types › Oral presentation

• The influence of design innovation attributes on perceptions, attitudes, and purchase intentions among designers and consumers

  Eunju Ko (Speaker), Jaehee Chung (Speaker) & Jinghe Han (Speaker)

  2016 Jul 23

  Activity: Talk or presentation types › Oral presentation

• The influence of fashion market’s attributes on customer equity: Focused on Dongdaemun fashion market

  Eunju Ko (Speaker), Haemin Seok (Speaker) & Jaesuk Jung (Speaker)

  2017 Jul 8

  Activity: Talk or presentation types › Oral presentation

• The Influence of Luxury Fashion Brand's Social Media Marketing on Customer Loyalty and Purchase Intension

  Eunju Ko (Speaker) & Jiyoung Kim (Speaker)

  2010 May 29

  Activity: Talk or presentation types › Oral presentation

• The influence of para-social relationship in social networking service(SNS) on purchase intention of celebrity fashion product

  Eunju Ko (Speaker), Hyo Jin Kim (Speaker) & Jina Park (Speaker)

  2011 Nov 19

  Activity: Talk or presentation types › Oral presentation

• The National Academy of Engineering of Korea (External organisation)

  Hyung Hee Cho (Member)

  2016 → …

  Activity: Membership types › Membership of board

• The potential of 3D printing technology in the fashion industry

  Eunju Ko (Speaker), Jinghe Han (Speaker) & Heeju Chae (Speaker)

  2014 Jul 17

  Activity: Talk or presentation types › Oral presentation

• The Role of Authenticity and Effetive Factors in Global Marketing of Traditional Culture in Asia

  Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Seulgi Lee (Speaker), Haesung Whang (Speaker) & Namhoon Kim (Speaker)

  2013 Apr 6

  Activity: Talk or presentation types › Oral presentation

• The role of fashion leaders on the fashion social platform: Implications of knowledge sharing in the Korean fashion industry

  Eunju Ko (Speaker) & Eunha Chun (Speaker)

  2014 Jul 17

  Activity: Talk or presentation types › Oral presentation

• The role of luxury brand's conversational agents: Comparison between face-to-face and chatbot

  Eunju Ko (Speaker), Minjee Chung (Speaker) & Heerim Joung (Speaker)

  2017 Jul 7

  Activity: Talk or presentation types › Oral presentation

• The Second International Conference on Photocatalysis and Solar Energy Conversion: Development of Materials and Nanomaterials(PASEC-2)

  Dongho Kim (Speaker)

  2013 Jul 8 → 2013 Jul 13

  Activity: Talk or presentation types › Invited talk

• The state of knowledge on luxury brand marketing: A review of the literature.

  Eunju Ko (Speaker), Charles R. Taylor (Speaker) & John Costello (Speaker)

  2015 Jun 25

  Activity: Talk or presentation types › Oral presentation

• The XXV International Conference on Raman Spectroscopy (ICORS2016) plenary talk

  Dongho Kim (Speaker)

  2016 Aug 14 → 2016 Aug 19

  Activity: Talk or presentation types › Invited talk

• Time Resolved Vibrational Spectroscopt (TRVS 2017)

  Dongho Kim (Speaker)

  2017 Jul 16 → 2017 Jul 21

  Activity: Talk or presentation types › Oral presentation

• Triangle Value Perspective for Analyzing the Local Market - A study focused on Doota shopping mall in Korean local market, Dongdaemun

  Eunju Ko (Speaker), Ho Jung Choo (Speaker), Ji Yeon Lee (Speaker), Sangah Song (Speaker) & Haesung Whang (Speaker)

  2013 May 25

  Activity: Talk or presentation types › Oral presentation

• Understanding fashion consumer’s information adopting and decision making process of sustainable fashion products in social media platform: A cross-cultural study between South Korea and China

  Eunju Ko (Speaker) & Hyun Min Kong (Speaker)

  2017 Jul 8

  Activity: Talk or presentation types › Oral presentation