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The Effect of Cultural Difference on Customer Equity: Focused on Asia and Europe
Eunju Ko (Speaker) & Chang Han Lee (Speaker)
2013 Nov 9Activity: Talk or presentation types › Oral presentation
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The effect of exhibition experience on satisfaction, eWOM and brand image: Focus on luxury fashion brand
Eunju Ko (Speaker), Jihye Yu (Speaker) & Jisoo Park (Speaker)
2017 Nov 11Activity: Talk or presentation types › Oral presentation
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The effect of fashion collection’s country of origin on brand evaluation and purchase intention: Focusing on Seoul, New York and Paris collection
Eunju Ko (Speaker), Namhoon Kim (Speaker), Eunha Chun (Speaker) & Hyunju Song (Speaker)
2014 Jul 16Activity: Talk or presentation types › Oral presentation
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The Effect of Fashion Shopping Mall Awareness and Image on Shopping Mall Loyalty
Eunju Ko (Speaker), Narae Kim (Speaker) & Jina Park (Speaker)
2011 Nov 19Activity: Talk or presentation types › Oral presentation
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The Effect of Intrinsic and Extrinsic Product Attributes on Perceived Value and Repurchase Intention about Jeans Brands: Cross Cultural Comparison among South Korea, United States and France
Eunju Ko (Speaker), MIa Lee (Speaker), Minyong Lee (Speaker), Michel Phan (Speaker), Yoo Kyung Hwang (Speaker), Heeju Chae (Speaker) & JungHyun Jang (Speaker)
2010 Sep 10Activity: Talk or presentation types › Oral presentation
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The effect of pop culture involvement on destination image formation and its perception: Focused on global diffusion process of Korean wave
Eunju Ko (Speaker), Haesung Whang (Speaker), Ting Zhang (Speaker) & Sunghwa Yong (Speaker)
2014 Jul 16Activity: Talk or presentation types › Oral presentation
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The Effect of Shopping Bag Design towards Advertising Effectiveness, Brand Attitude, and Purchase Intention
Eunju Ko (Speaker), Sooyeon Lee (Speaker) & Heeju Chae (Speaker)
2013 May 25Activity: Talk or presentation types › Oral presentation
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The effect of the attributes of IT shopping service and the level of technology on customer responses in fashion retail
Eunju Ko (Speaker), Sooyeon Lee (Speaker), Miah Lee (Speaker) & Sangwon Lee (Speaker)
2014 Jul 16Activity: Talk or presentation types › Oral presentation
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The effect of the motives for using Social Network Services (SNS) and celebrity reputation on purchase intention of celebrity fashion merchandises -Focusing on the moderating effect of para-social relationship
Eunju Ko (Speaker), Hyojin Kim (Speaker), Jina Park (Speaker) & Hyeonyoung Choi (Speaker)
2012 May 23Activity: Talk or presentation types › Oral presentation
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The Effect of Usage Motivation of Hashtag on Customer Social Participation and Brand Equity: Focusing on Fashion Brands’ Image Based SNS
Eunju Ko (Speaker), Heeju Chae (Speaker), Jiye Shin (Speaker) & Jisu Han (Speaker)
2014 Nov 22Activity: Talk or presentation types › Oral presentation
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The effect of voluntary knowledge sharing of innovative technology community users on innovative behaviors: Focusing on the 3D printing community.
Eunju Ko (Speaker), Jinghe Han (Speaker) & Hyo Gyeong Kang (Speaker)
2015 Jun 26Activity: Talk or presentation types › Oral presentation
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The Effects of Brand Identity on Brand Equity in SNS (The effects of media and pseudo-interpersonal connections on human brands)
Eunju Ko (Speaker) & Hyeonyoung Choi (Speaker)
2012 May 23Activity: Talk or presentation types › Oral presentation
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The Effects of Conspicuous Consumption, Desire for Rarity and Price in Buying Decision
Eunju Ko (Speaker) & Yoo Kyung Hwang (Speaker)
2011 Nov 19Activity: Talk or presentation types › Oral presentation
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The effects of consumer creativity on perceived value and purchase intention - Focus on SPA and luxury brands -
Eunju Ko (Speaker), Hee Chong Lee (Speaker), Hyunmin Kong (Speaker) & Ik Choi (Speaker)
2014 Feb 15Activity: Talk or presentation types › Oral presentation
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The Effects of Co-production, Co-innovation and Value Co-creation upon Customer Equity in Traditional Market.
Eunju Ko (Speaker) & Sunghwa Yong (Speaker)
2015 Aug 14Activity: Talk or presentation types › Oral presentation
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The Effects of Curation Service in Online Shopping on Service Satisfaction and Purchase Intention
Eunju Ko (Speaker), Jaeyun Koh (Speaker), So Yeon Lee (Speaker) & Eunha Chun (Speaker)
2014 Nov 22Activity: Talk or presentation types › Oral presentation
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The effects of Dongdaemun fashion town’s co-production, co-innovation, and value co-creation: Focus on customer equity.
Eunju Ko (Speaker) & Sunghwa Yong (Speaker)
2015 Jun 26Activity: Talk or presentation types › Oral presentation
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The Effects of Fashion Collaboration on Consumer Response and Customer Equity - Focus on Global Luxury & SPA Brands
Eunju Ko (Speaker), Kyu Lim Kim (Speaker) & Woong Hee Lee (Speaker)
2013 Dec 3Activity: Talk or presentation types › Oral presentation
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The Effects of Image and Awareness of Complex Shopping Mall on Customer Equity -Focused on SNS users’ lifestyle-
Eunju Ko (Speaker), Narae Kim (Speaker), Jina Park (Speaker) & Hyunji Do (Speaker)
2012 May 23Activity: Talk or presentation types › Oral presentation
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The effects of individual differences on the acceptance of design innovation based on technology acceptance model
Eunju Ko (Speaker), Jaehee Chung (Speaker), Jinghe Han (Speaker) & Sang Jin Kim (Speaker)
2017 Jul 8Activity: Talk or presentation types › Oral presentation
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The Effects of Luxury Brands’ Marketing Activities on Customer Equity-Focus on Korean, Italian Luxury Consumers
Eunju Ko (Speaker), Yoo Kyung Hwang (Speaker) & Kyung Hoon Kim (Speaker)
2012 Jul 20Activity: Talk or presentation types › Oral presentation
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The effects of mobile application experience on customer equity: Focused on open market in Korea.
Eunju Ko (Speaker) & Dayun Jeong (Speaker)
2015 Nov 14Activity: Talk or presentation types › Oral presentation
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The effects of multi-channel attributes on customer equity drivers and consumer response: Focused on Dongdaemun-based fashion brands.
Eunju Ko (Speaker) & Jeonmi Ko (Speaker)
2015 Nov 14Activity: Talk or presentation types › Oral presentation
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The effects of store attributes on customer equity: Case of fashion shopping malls in traditional market.
Eunju Ko (Speaker), Ting Zhang (Speaker), Heeju Chae (Speaker) & Hyun Min Kong (Speaker)
2015 Dec 2Activity: Talk or presentation types › Oral presentation
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The effects of sustainability marketing and cost management activities of fashion brands on competitive advantage and performance.
Eunju Ko (Speaker), Ik Choi (Speaker) & Hyun Min Kong (Speaker)
2015 Nov 14Activity: Talk or presentation types › Oral presentation
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The effects of sustainable fashion knowledge on benefit, risk, customer perceived value and behavioral intention
Eunju Ko (Speaker) & Jinghe Han (Speaker)
2017 Jul 8Activity: Talk or presentation types › Oral presentation
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The effects of sustainable knowledge level on perceived benefit, behavioral intention: Focus on Korean and Chinese consumers
Eunju Ko (Speaker), Jinghe Han (Speaker) & Minyoung Lee (Speaker)
2016 Nov 12Activity: Talk or presentation types › Oral presentation
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The Effects of Sustainable Knowledge's level on Perceived Value & Brand Preference: A Focus on Korean and Chinese Consumers
Eunju Ko (Speaker) & Jinghe Han (Speaker)
2017 May 25Activity: Talk or presentation types › Oral presentation
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The Effects of the Consumers’ Experiential Value of the Luxury Kitsch Products on Brand Equity
Eunju Ko (Speaker), Jeonmi Ko (Speaker) & Heeju Chae (Speaker)
2014 Nov 22Activity: Talk or presentation types › Oral presentation
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The Effects of Types of Innovation on Customer Equity and Customer Loyalty
Eunju Ko (Speaker), Zhang Hao (Speaker), Kyung Hoon Kim (Speaker), Eunha Chun (Speaker), Yoo Kyung Hwang (Speaker) & Jane Ko (Speaker)
2010 Sep 11Activity: Talk or presentation types › Oral presentation
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The effects of visual appeal and color types in green fashion advertising on Instagram
Eunju Ko (Speaker), Wei Jiang (Speaker) & Jinyoung Choi (Speaker)
2017 Nov 11Activity: Talk or presentation types › Oral presentation
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The Fashion Collaboration of Global Fashion Brands
Eunju Ko (Speaker), Kyulim Kim (Speaker) & Chang Han Lee (Speaker)
2013 May 25Activity: Talk or presentation types › Oral presentation
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The Illumination of Traditional Clothing Market: Dongdaemun Branding Strategy
Eunju Ko (Speaker), Hyo Gyeong Kang (Speaker), Jungsoo Seo (Speaker), Jae Young Moon (Speaker), Ji Hye Chae (Speaker) & Jeong Yoon Kim (Speaker)
2014 Nov 23Activity: Talk or presentation types › Oral presentation
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The Impact of Education On Sustainable Consumption: A Comparative Analysis of the Role of Marketing In China, Germany and South Korea
Eunju Ko (Speaker), Hyun Min Kong (Speaker), Lisa Kesper (Speaker) & Xin Wang (Speaker)
2013 Nov 9Activity: Talk or presentation types › Oral presentation
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The impact of knowledge on sustainable fashion consumption - A comparative analysis of Germany and South Korea -
Eunju Ko (Speaker), Hyun Min Kong (Speaker) & Lisa Kesper (Speaker)
2014 Feb 15Activity: Talk or presentation types › Oral presentation
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The influence of design innovation attributes on perceptions, attitudes, and purchase intentions among designers and consumers
Eunju Ko (Speaker), Jaehee Chung (Speaker) & Jinghe Han (Speaker)
2016 Jul 23Activity: Talk or presentation types › Oral presentation
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The influence of fashion market’s attributes on customer equity: Focused on Dongdaemun fashion market
Eunju Ko (Speaker), Haemin Seok (Speaker) & Jaesuk Jung (Speaker)
2017 Jul 8Activity: Talk or presentation types › Oral presentation
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The Influence of Luxury Fashion Brand's Social Media Marketing on Customer Loyalty and Purchase Intension
Eunju Ko (Speaker) & Jiyoung Kim (Speaker)
2010 May 29Activity: Talk or presentation types › Oral presentation
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The influence of para-social relationship in social networking service(SNS) on purchase intention of celebrity fashion product
Eunju Ko (Speaker), Hyo Jin Kim (Speaker) & Jina Park (Speaker)
2011 Nov 19Activity: Talk or presentation types › Oral presentation
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The National Academy of Engineering of Korea (External organisation)
Hyung Hee Cho (Member)
2016 → …Activity: Membership types › Membership of board
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The potential of 3D printing technology in the fashion industry
Eunju Ko (Speaker), Jinghe Han (Speaker) & Heeju Chae (Speaker)
2014 Jul 17Activity: Talk or presentation types › Oral presentation
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The Role of Authenticity and Effetive Factors in Global Marketing of Traditional Culture in Asia
Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Seulgi Lee (Speaker), Haesung Whang (Speaker) & Namhoon Kim (Speaker)
2013 Apr 6Activity: Talk or presentation types › Oral presentation
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The role of fashion leaders on the fashion social platform: Implications of knowledge sharing in the Korean fashion industry
Eunju Ko (Speaker) & Eunha Chun (Speaker)
2014 Jul 17Activity: Talk or presentation types › Oral presentation
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The role of luxury brand's conversational agents: Comparison between face-to-face and chatbot
Eunju Ko (Speaker), Minjee Chung (Speaker) & Heerim Joung (Speaker)
2017 Jul 7Activity: Talk or presentation types › Oral presentation
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The Second International Conference on Photocatalysis and Solar Energy Conversion: Development of Materials and Nanomaterials(PASEC-2)
Dongho Kim (Speaker)
2013 Jul 8 → 2013 Jul 13Activity: Talk or presentation types › Invited talk
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The state of knowledge on luxury brand marketing: A review of the literature.
Eunju Ko (Speaker), Charles R. Taylor (Speaker) & John Costello (Speaker)
2015 Jun 25Activity: Talk or presentation types › Oral presentation
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The XXV International Conference on Raman Spectroscopy (ICORS2016) plenary talk
Dongho Kim (Speaker)
2016 Aug 14 → 2016 Aug 19Activity: Talk or presentation types › Invited talk
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Time Resolved Vibrational Spectroscopt (TRVS 2017)
Dongho Kim (Speaker)
2017 Jul 16 → 2017 Jul 21Activity: Talk or presentation types › Oral presentation
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Triangle Value Perspective for Analyzing the Local Market - A study focused on Doota shopping mall in Korean local market, Dongdaemun
Eunju Ko (Speaker), Ho Jung Choo (Speaker), Ji Yeon Lee (Speaker), Sangah Song (Speaker) & Haesung Whang (Speaker)
2013 May 25Activity: Talk or presentation types › Oral presentation
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Understanding fashion consumer’s information adopting and decision making process of sustainable fashion products in social media platform: A cross-cultural study between South Korea and China
Eunju Ko (Speaker) & Hyun Min Kong (Speaker)
2017 Jul 8Activity: Talk or presentation types › Oral presentation