A Cross-Cultural Research of Consumer's Perception of Luxury Brand by Storytelling Methodology - Focusing on Korean and Chinese Market

Ko, E. (Speaker), Sunghwa Yong (Speaker), Ting Zhang (Speaker)

Activity: Talk or presentation typesOral presentation

Period2013 May 25
Held atKSMS Spring International Conference
Event typeConference
Location, Korea, Democratic People's Republic of
Degree of RecognitionInternational