A study on advertising effect of hashtag in SNS advertising: Focusing on SPA brands

Ko, E. (Speaker), Jiye Shin (Speaker), Heeju Chae (Speaker), Teona Gogichaishvili (Speaker)

Activity: Talk or presentation typesOral presentation

Period2016 Jul 23
Held atGlobal Marketing Conference
Event typeConference
Location, Hong Kong
Degree of RecognitionInternational