A Study on Marketing Communication Strategy of Loungewear with Traditional Elements- Focused on Lifestyle Types

Ko, E. (Speaker), Jiyoung Kim (Speaker), Kyung Hoon Kim (Speaker), Seonsook Kim (Speaker)

Activity: Talk or presentation typesOral presentation

Period2010 May 29
Held atKAMS Spring International Conference
Event typeConference
Locationseoul, Korea, Democratic People's Republic of
Degree of RecognitionInternational