A Study on the Effect of Global SPA Brand’s Experiential Marketing on Customer Equity: Focusing on the Mediating Effect of Shopping Experience

Ko, E. (Speaker), Gain Lee (Speaker)

Activity: Talk or presentation types › Oral presentation

Period2012 Jul 20
Held atGlobal Marketing Conference
Event typeConference
LocationSeoul, Korea, Democratic People's Republic of
Degree of RecognitionInternational