A Study on the Influence of Art Marketing on Consumer Response, Brand Attitude, and Purchase Intention: Focused on the Types of Luxury Brand’s Art Marketing and Cultural Arts Lifestyle

Ko, E. (Speaker), Jane Ko (Speaker)

Activity: Talk or presentation typesOral presentation

Period2012 Jul 21
Held atGlobal Marketing Conference
Event typeConference
LocationSeoul, Korea, Democratic People's Republic of
Degree of RecognitionInternational