An Effect of Department Store’s Cultural Reward Program on Customer’s Perceived Benefits and Store Loyalty

  • Ko, E. (Speaker)
  • MIa Lee (Speaker)
  • Eunah Choi (Speaker)
  • Sangah Song (Speaker)

Activity: Talk or presentation typesOral presentation

Period2012 Jul 21
Event titleGlobal Marketing Conference
Event typeConference
LocationSeoul, Korea, Democratic People's Republic of