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An Effect of Department Store’s Cultural Reward Program on Customer’s Perceived Benefits and Store Loyalty
Ko, E.
(Speaker), MIa Lee (Speaker), Eunah Choi (Speaker), Sangah Song (Speaker)
Department of Clothing and Textiles
Activity
:
Talk or presentation types
›
Oral presentation
Period
2012 Jul 21
Event title
Global Marketing Conference
Event type
Conference
Location
Seoul, Korea, Democratic People's Republic of