Brand popularity as an advertising cue affecting pre-purchase attitude and purchase intention on sustainable brand

  • Ko, E. (Speaker)
  • Haesung Whang (Speaker)
  • Ting Zhang (Speaker)
  • Ik Choi (Speaker)

Activity: Talk or presentation typesOral presentation

Period2014 Jul 16
Event titleGlobal Marketing Conference
Event typeConference
LocationSingapore
Degree of RecognitionInternational