Brand popularity as an advertising cue affecting pre-purchase attitude and purchase intention on sustainable brand

Ko, E. (Speaker), Haesung Whang (Speaker), Ting Zhang (Speaker), Ik Choi (Speaker)

Activity: Talk or presentation typesOral presentation

Period2014 Jul 16
Held atGlobal Marketing Conference
Event typeConference
Location, Singapore
Degree of RecognitionInternational