Consumer Evaluation on Convergence Marketing Activities of Techbology and Culture: Moderating Effects of Personal Innovativess

Ko, E. (Speaker), Haesung Whang (Speaker), Suhyun Park (Speaker)

Activity: Talk or presentation typesOral presentation

Period2015 Aug 14
Held atAmerican Marketing Association
Event typeConference
LocationChicago, United States
Degree of RecognitionInternational