Consumer Evaluation on Convergence Marketing Activities of Techbology and Culture: Moderating Effects of Personal Innovativess

  • Ko, E. (Speaker)
  • Haesung Whang (Speaker)
  • Suhyun Park (Speaker)

Activity: Talk or presentation typesOral presentation

Period2015 Aug 14
Event titleAmerican Marketing Association
Event typeConference
LocationChicago, United States
Degree of RecognitionInternational