Consumers' Awareness of Green Marketing for Corporate Image and Purchase Intention at the Department Store

Ko, E. (Speaker), Eun Young Kim (Speaker), Yoo Kyung Hwang (Speaker), Yoosun Hann (Speaker)

Activity: Talk or presentation typesOral presentation

Period2010 Sep 10
Held atGlobal Marketing Conference
Event typeConference
LocationTokyo, Japan
Degree of RecognitionInternational