Customer Social Participation Influence on Customer Equity - Focus on SPA Brands

Ko, E. (Speaker), Heeju Chae (Speaker), Hee Chong Lee (Speaker)

Activity: Talk or presentation types › Oral presentation

Period2013 Jun 5
Event titleEuropean Marketing Academy Conference: EMAC, KSMS & GAMMA Joint Symposium
Event typeConference
LocationIstanbul, Turkey
Degree of RecognitionInternational