Examining the Influence of Green Advertising Claims on Green Brand Image, Green Trust, and Brand Love within Fast Fashion

Ko, E. (Speaker), Teona Gogichaishvili (Speaker), Eunha Chun (Speaker)

Activity: Talk or presentation typesOral presentation

Period2017 May 25
Held atEuropean Marketing Academy Conference
Event typeConference
Location
Degree of RecognitionInternational