Exploring social media services of global fashion brands: Does customer social participation have an impact on customer equity?

  • Ko, E. (Speaker)
  • Heeju Chae (Speaker)
  • Jinghe Han (Speaker)

Activity: Talk or presentation typesOral presentation

Period2014 Jul 17
Event titleGlobal Marketing Conference
Event typeConference
LocationSingapore
Degree of RecognitionInternational