Global Consumer Behavior in Green Marketing of Luxury Brands: A Cross-Cultural Study of the US, Japan, and South Korea

  • Ko, E. (Speaker)
  • Jina Park (Speaker)
  • Miyoung Lee (Speaker)

Activity: Talk or presentation typesOral presentation

Period2010 Sep 10
Event titleGlobal Marketing Conference
Event typeConference
LocationTokyo, Japan
Degree of RecognitionInternational