Global Consumer Behavior in Green Marketing of Luxury Brands: A Cross-Cultural Study of the US, Japan, and South Korea

Ko, E. (Speaker), Jina Park (Speaker), Miyoung Lee (Speaker)

Activity: Talk or presentation typesOral presentation

Period2010 Sep 10
Held atGlobal Marketing Conference
Event typeConference
LocationTokyo, Japan
Degree of RecognitionInternational