Global Consumers’ Attitude and Purchase Intention toward Korean Traditional Culture - Focused on the impact of Consumer Factor, Marketing Factors and Authenticity

Ko, E. (Speaker), Seulgi Lee (Speaker), Haesung Whang (Speaker), Raffaele Donvito (Speaker)

Activity: Talk or presentation types › Oral presentation

Period2012 Dec 1
Held atKSMS International Conference
Event typeConference
LocationSeoul, Korea, Democratic People's Republic of
Degree of RecognitionInternational