Global Customer Equity and Its Implications for Marketing Strategy

  • Ko, E. (Speaker)
  • Michael Hoffman (Speaker)
  • Kyung Hoon Kim (Speaker)
  • Sang Jin Kim (Speaker)

Activity: Talk or presentation typesOral presentation

Period2011 May 28
Event titleKAMS Spring International Conference
Event typeConference
LocationSeoul, Korea, Democratic People's Republic of
Degree of RecognitionInternational