How consumer’s review on beauty mobile application affects perceived information authencity, brand attitude, purchase intention and electronic word-of-mouth(E-WOM)

  • Ko, E. (Speaker)
  • Haemin Seok (Speaker)
  • Minjee Chung (Speaker)
  • Eunha Chun (Speaker)

Activity: Talk or presentation typesOral presentation

Period2016 Jul 23
Event titleGlobal Marketing Conference
Event typeConference
LocationHong Kong
Degree of RecognitionInternational