How consumer’s review on beauty mobile application affects perceived information authencity, brand attitude, purchase intention and electronic word-of-mouth(E-WOM)

Ko, E. (Speaker), Haemin Seok (Speaker), Minjee Chung (Speaker), Eunha Chun (Speaker)

Activity: Talk or presentation typesOral presentation

Period2016 Jul 23
Held atGlobal Marketing Conference
Event typeConference
Location, Hong Kong
Degree of RecognitionInternational