Marketing Mix and Customer Equity in the Global Environment

Ko, E. (Speaker), Chang Han Lee (Speaker), Sung Hwan Yeo (Speaker), Kyung Hoon Kim (Speaker), Honglei Liu (Speaker), Jae Hyeoung Yoo (Speaker)

Activity: Talk or presentation typesOral presentation

Period2012 May 23
Held atEuropean Marketing Academy Conference
Event typeConference
LocationLisbon, Portugal
Degree of RecognitionInternational