Marketing Mix and Customer Equity in the Global Environment

  • Ko, E. (Speaker)
  • Chang Han Lee (Speaker)
  • Sung Hwan Yeo (Speaker)
  • Kyung Hoon Kim (Speaker)
  • Honglei Liu (Speaker)
  • Jae Hyeoung Yoo (Speaker)

Activity: Talk or presentation typesOral presentation

Period2012 May 23
Event titleEuropean Marketing Academy Conference
Event typeConference
LocationLisbon, Portugal
Degree of RecognitionInternational