Relationships among the social media marketing activities, sports sponsorship image congruity and brand relationship quality in fashion industry

  • Ko, E. (Speaker)
  • Hyun Ji Do (Speaker)
  • Jina Park (Speaker)

Activity: Talk or presentation types › Oral presentation

Period2011 Dec
Event titleKAMS Spring International Conference
Event typeConference
LocationSeoul, Korea, Democratic People's Republic of
Degree of RecognitionInternational