Relationships among the social media marketing activities, sports sponsorship image congruity and brand relationship quality in fashion industry

Ko, E. (Speaker), Hyun Ji Do (Speaker), Jina Park (Speaker)

Activity: Talk or presentation typesOral presentation

Period2011 Dec
Held atKAMS Spring International Conference
Event typeConference
LocationSeoul, Korea, Democratic People's Republic of
Degree of RecognitionInternational