Standing on the shoulders of giants: Art marketing effects on consumer response, brand attitude, and purchase intention.

  • Ko, E. (Speaker)
  • Jane Ko (Speaker)
  • Sung Joo Bae (Speaker)

Activity: Talk or presentation typesOral presentation

Period2015 Jun 26
Event titleGlobal Fashion Management Conference
Event typeConference
LocationFlorence, Italy
Degree of RecognitionInternational