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Study on Holistic Marketing and Brand Authenticity: Focus on Case Studies of Nike and Adidas
Ko, E.
(Speaker), Hyeonyoung Choi (Speaker)
Department of Clothing and Textiles
Activity
:
Talk or presentation types
›
Oral presentation
Period
2012 Jul 21
Event title
Global Marketing Conference
Event type
Conference
Location
Seoul, Korea, Democratic People's Republic of
Degree of Recognition
International