The antecedents of channel integration in fashion industry: Organization strategic orientation, organizational structure, channel strategies

  • Ko, E. (Speaker)
  • Miah Lee (Speaker)
  • Dayun Jeong (Speaker)

Activity: Talk or presentation typesOral presentation

Period2016 Jul 22
Event titleGlobal Marketing Conference
Event typeConference
LocationHong Kong
Degree of RecognitionInternational