The Effect of Brand Popularity on Customer Evaluation of Sustainable Product-in Comparison with Consumer Decision Making Style in Korea, China, and Russia

Ko, E. (Speaker), Haesung Whang (Speaker), Ting Zhang (Speaker), Eva Babicheva (Speaker)

Activity: Talk or presentation typesOral presentation

Period2013 Nov 10
Held atKSMS Fall International Conference
Event typeConference
LocationSeoul, Korea, Democratic People's Republic of
Degree of RecognitionInternational