The Effect of Brand Popularity on Customer Evaluation of Sustainable Product-in Comparison with Consumer Decision Making Style in Korea, China, and Russia

  • Ko, E. (Speaker)
  • Haesung Whang (Speaker)
  • Ting Zhang (Speaker)
  • Eva Babicheva (Speaker)

Activity: Talk or presentation types › Oral presentation

Period2013 Nov 10
Event titleKSMS Fall International Conference
Event typeConference
LocationSeoul, Korea, Democratic People's Republic of
Degree of RecognitionInternational