The effect of fashion collection’s country of origin on brand evaluation and purchase intention: Focusing on Seoul, New York and Paris collection

Ko, E. (Speaker), Namhoon Kim (Speaker), Eunha Chun (Speaker), Hyunju Song (Speaker)

Activity: Talk or presentation typesOral presentation

Period2014 Jul 16
Held atGlobal Marketing Conference
Event typeConference
Location, Singapore
Degree of RecognitionInternational