The effect of fashion collection’s country of origin on brand evaluation and purchase intention: Focusing on Seoul, New York and Paris collection

  • Ko, E. (Speaker)
  • Namhoon Kim (Speaker)
  • Eunha Chun (Speaker)
  • Hyunju Song (Speaker)

Activity: Talk or presentation typesOral presentation

Period2014 Jul 16
Event titleGlobal Marketing Conference
Event typeConference
LocationSingapore
Degree of RecognitionInternational