The Effect of Intrinsic and Extrinsic Product Attributes on Perceived Value and Repurchase Intention about Jeans Brands: Cross Cultural Comparison among South Korea, United States and France

Ko, E. (Speaker), MIa Lee (Speaker), Minyong Lee (Speaker), Michel Phan (Speaker), Yoo Kyung Hwang (Speaker), Heeju Chae (Speaker), JungHyun Jang (Speaker)

Activity: Talk or presentation typesOral presentation

Period2010 Sep 10
Held atGlobal Marketing Conference
Event typeConference
LocationTokyo, Japan
Degree of RecognitionInternational