The Effect of Intrinsic and Extrinsic Product Attributes on Perceived Value and Repurchase Intention about Jeans Brands: Cross Cultural Comparison among South Korea, United States and France

  • Ko, E. (Speaker)
  • MIa Lee (Speaker)
  • Minyong Lee (Speaker)
  • Michel Phan (Speaker)
  • Yoo Kyung Hwang (Speaker)
  • Heeju Chae (Speaker)
  • JungHyun Jang (Speaker)

Activity: Talk or presentation typesOral presentation

Period2010 Sep 10
Event titleGlobal Marketing Conference
Event typeConference
LocationTokyo, Japan
Degree of RecognitionInternational