The effect of pop culture involvement on destination image formation and its perception: Focused on global diffusion process of Korean wave

  • Ko, E. (Speaker)
  • Haesung Whang (Speaker)
  • Ting Zhang (Speaker)
  • Sunghwa Yong (Speaker)

Activity: Talk or presentation typesOral presentation

Period2014 Jul 16
Event titleGlobal Marketing Conference
Event typeConference
LocationSingapore
Degree of RecognitionInternational