The effect of pop culture involvement on destination image formation and its perception: Focused on global diffusion process of Korean wave

Ko, E. (Speaker), Haesung Whang (Speaker), Ting Zhang (Speaker), Sunghwa Yong (Speaker)

Activity: Talk or presentation typesOral presentation

Period2014 Jul 16
Held atGlobal Marketing Conference
Event typeConference
Location, Singapore
Degree of RecognitionInternational