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The Effect of Shopping Bag Design towards Advertising Effectiveness, Brand Attitude, and Purchase Intention
Ko, E.
(Speaker), Sooyeon Lee (Speaker), Heeju Chae (Speaker)
Department of Clothing and Textiles
Activity
:
Talk or presentation types
›
Oral presentation
Period
2013 May 25
Event title
KSMS Spring International Conference
Event type
Conference
Location
Korea, Democratic People's Republic of
Degree of Recognition
International