The Effect of Shopping Bag Design towards Advertising Effectiveness, Brand Attitude, and Purchase Intention

Ko, E. (Speaker), Sooyeon Lee (Speaker), Heeju Chae (Speaker)

Activity: Talk or presentation typesOral presentation

Period2013 May 25
Held atKSMS Spring International Conference
Event typeConference
Location, Korea, Democratic People's Republic of
Degree of RecognitionInternational