The Effect of Shopping Bag Design towards Advertising Effectiveness, Brand Attitude, and Purchase Intention

  • Ko, E. (Speaker)
  • Sooyeon Lee (Speaker)
  • Heeju Chae (Speaker)

Activity: Talk or presentation typesOral presentation

Period2013 May 25
Event titleKSMS Spring International Conference
Event typeConference
LocationKorea, Democratic People's Republic of
Degree of RecognitionInternational