The effect of the motives for using Social Network Services (SNS) and celebrity reputation on purchase intention of celebrity fashion merchandises -Focusing on the moderating effect of para-social relationship

  • Ko, E. (Speaker)
  • Hyojin Kim (Speaker)
  • Jina Park (Speaker)
  • Hyeonyoung Choi (Speaker)

Activity: Talk or presentation typesOral presentation

Period2012 May 23
Event titleEuropean Marketing Academy Conference
Event typeConference
LocationLisbon, Portugal
Degree of RecognitionInternational