The effect of the motives for using Social Network Services (SNS) and celebrity reputation on purchase intention of celebrity fashion merchandises -Focusing on the moderating effect of para-social relationship

Ko, E. (Speaker), Hyojin Kim (Speaker), Jina Park (Speaker), Hyeonyoung Choi (Speaker)

Activity: Talk or presentation typesOral presentation

Period2012 May 23
Held atEuropean Marketing Academy Conference
Event typeConference
LocationLisbon, Portugal
Degree of RecognitionInternational