The Effect of Usage Motivation of Hashtag on Customer Social Participation and Brand Equity: Focusing on Fashion Brands’ Image Based SNS

Ko, E. (Speaker), Heeju Chae (Speaker), Jiye Shin (Speaker), Jisu Han (Speaker)

Activity: Talk or presentation typesOral presentation

Period2014 Nov 22
Held atKSMS International Conference
Event typeConference
LocationSeoul, Korea, Democratic People's Republic of
Degree of RecognitionInternational