The Effect of Usage Motivation of Hashtag on Customer Social Participation and Brand Equity: Focusing on Fashion Brands’ Image Based SNS

  • Ko, E. (Speaker)
  • Heeju Chae (Speaker)
  • Jiye Shin (Speaker)
  • Jisu Han (Speaker)

Activity: Talk or presentation typesOral presentation

Period2014 Nov 22
Event titleKSMS International Conference
Event typeConference
LocationSeoul, Korea, Democratic People's Republic of
Degree of RecognitionInternational