The Effects of Brand Identity on Brand Equity in SNS (The effects of media and pseudo-interpersonal connections on human brands)

Ko, E. (Speaker), Hyeonyoung Choi (Speaker)

Activity: Talk or presentation typesOral presentation

Period2012 May 23
Held atEuropean Marketing Academy Conference
Event typeConference
LocationLisbon, Portugal
Degree of RecognitionInternational