The effects of consumer creativity on perceived value and purchase intention - Focus on SPA and luxury brands -

Ko, E. (Speaker), Hee Chong Lee (Speaker), Hyunmin Kong (Speaker), Ik Choi (Speaker)

Activity: Talk or presentation typesOral presentation

Period2014 Feb 15
Held atGlobal Fashion Management Conference
Event typeConference
Locationlondon, United Kingdom
Degree of RecognitionInternational