The Effects of Fashion Collaboration on Consumer Response and Customer Equity - Focus on Global Luxury & SPA Brands

Ko, E. (Speaker), Kyu Lim Kim (Speaker), Woong Hee Lee (Speaker)

Activity: Talk or presentation typesOral presentation

Period2013 Dec 3
Held atANZMAC International Conference
Event typeConference
LocationAuckland, New Zealand
Degree of RecognitionInternational