The Effects of Luxury Brands’ Marketing Activities on Customer Equity-Focus on Korean, Italian Luxury Consumers

  • Ko, E. (Speaker)
  • Yoo Kyung Hwang (Speaker)
  • Kyung Hoon Kim (Speaker)

Activity: Talk or presentation types › Oral presentation

Period2012 Jul 20
Event titleGlobal Marketing Conference
Event typeConference
LocationSeoul, Korea, Democratic People's Republic ofShow on map
Degree of RecognitionInternational