The Effects of Luxury Brands’ Marketing Activities on Customer Equity-Focus on Korean, Italian Luxury Consumers

Ko, E. (Speaker), Yoo Kyung Hwang (Speaker), Kyung Hoon Kim (Speaker)

Activity: Talk or presentation typesOral presentation

Period2012 Jul 20
Held atGlobal Marketing Conference
Event typeConference
LocationSeoul, Korea, Democratic People's Republic of
Degree of RecognitionInternational