The effects of multi-channel attributes on customer equity drivers and consumer response: Focused on Dongdaemun-based fashion brands.

Ko, E. (Speaker), Jeonmi Ko (Speaker)

Activity: Talk or presentation typesOral presentation

Period2015 Nov 14
Held atKSMS International Conference
Event typeConference
LocationSeoul, Korea, Democratic People's Republic of
Degree of RecognitionInternational