The Effects of the Consumers’ Experiential Value of the Luxury Kitsch Products on Brand Equity

  • Ko, E. (Speaker)
  • Jeonmi Ko (Speaker)
  • Heeju Chae (Speaker)

Activity: Talk or presentation typesOral presentation

Period2014 Nov 22
Event titleKSMS International Conference
Event typeConference
LocationSeoul, Korea, Democratic People's Republic ofShow on map
Degree of RecognitionInternational