The Effects of the Consumers’ Experiential Value of the Luxury Kitsch Products on Brand Equity

Ko, E. (Speaker), Jeonmi Ko (Speaker), Heeju Chae (Speaker)

Activity: Talk or presentation typesOral presentation

Period2014 Nov 22
Held atKSMS International Conference
Event typeConference
LocationSeoul, Korea, Democratic People's Republic of
Degree of RecognitionInternational