The Effects of Types of Innovation on Customer Equity and Customer Loyalty

Ko, E. (Speaker), Zhang Hao (Speaker), Kyung Hoon Kim (Speaker), Eunha Chun (Speaker), Yoo Kyung Hwang (Speaker), Jane Ko (Speaker)

Activity: Talk or presentation typesOral presentation

Period2010 Sep 11
Event titleGlobal Marketing Conference
Event typeConference
LocationTokyo, Japan
Degree of RecognitionInternational