The Effects of Types of Innovation on Customer Equity and Customer Loyalty

  • Ko, E. (Speaker)
  • Zhang Hao (Speaker)
  • Kyung Hoon Kim (Speaker)
  • Eunha Chun (Speaker)
  • Yoo Kyung Hwang (Speaker)
  • Jane Ko (Speaker)

Activity: Talk or presentation typesOral presentation

Period2010 Sep 11
Event titleGlobal Marketing Conference
Event typeConference
LocationTokyo, Japan
Degree of RecognitionInternational