The influence of para-social relationship in social networking service(SNS) on purchase intention of celebrity fashion product

Ko, E. (Speaker), Hyo Jin Kim (Speaker), Jina Park (Speaker)

Activity: Talk or presentation typesOral presentation

Period2011 Nov 19
Held atKAMS Fall International Conference
Event typeConference
LocationSeoul, Korea, Democratic People's Republic of
Degree of RecognitionInternational