The influence of para-social relationship in social networking service(SNS) on purchase intention of celebrity fashion product

  • Ko, E. (Speaker)
  • Hyo Jin Kim (Speaker)
  • Jina Park (Speaker)

Activity: Talk or presentation typesOral presentation

Period2011 Nov 19
Event titleKAMS Fall International Conference
Event typeConference
LocationSeoul, Korea, Democratic People's Republic of
Degree of RecognitionInternational