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The influence of para-social relationship in social networking service(SNS) on purchase intention of celebrity fashion product
Ko, E.
(Speaker), Hyo Jin Kim (Speaker), Jina Park (Speaker)
Department of Clothing and Textiles
Activity
:
Talk or presentation types
›
Oral presentation
Period
2011 Nov 19
Event title
KAMS Fall International Conference
Event type
Conference
Location
Seoul, Korea, Democratic People's Republic of
Degree of Recognition
International