The role of luxury brand's conversational agents: Comparison between face-to-face and chatbot

Ko, E. (Speaker), Minjee Chung (Speaker), Heerim Joung (Speaker)

Activity: Talk or presentation typesOral presentation

Period2017 Jul 7
Held atGlobal Fashion Management Conference
Event typeConference
LocationVienna, Austria
Degree of RecognitionInternational