The role of luxury brand's conversational agents: Comparison between face-to-face and chatbot

  • Ko, E. (Speaker)
  • Minjee Chung (Speaker)
  • Heerim Joung (Speaker)

Activity: Talk or presentation typesOral presentation

Period2017 Jul 7
Event titleGlobal Fashion Management Conference
Event typeConference
LocationVienna, Austria
Degree of RecognitionInternational