Value co-creation process of luxury fashion brand:Examining the relationships among encounter attributes, consumer value, brand value and purchase intention

  • Ko, E. (Speaker)
  • Eunah Choi (Speaker)
  • Angella J. Kim (Speaker)

Activity: Talk or presentation typesOral presentation

Period2015 Jun 25
Event titleGlobal Fashion Management Conference
Event typeConference
LocationFlorence, ItalyShow on map
Degree of RecognitionInternational