Value co-creation process of luxury fashion brand:Examining the relationships among encounter attributes, consumer value, brand value and purchase intention

Ko, E. (Speaker), Eunah Choi (Speaker), Angella J. Kim (Speaker)

Activity: Talk or presentation typesOral presentation

Period2015 Jun 25
Held atGlobal Fashion Management Conference
Event typeConference
LocationFlorence, Italy
Degree of RecognitionInternational