Measuring and managing customer lifetime value: a CLV scorecard and cohort analysis in a subscription-based enterprise

Press/Media: Press / Media

Period2012 Sep 22

Media coverage

1

Media coverage

  • TitleMeasuring and managing customer lifetime value: a CLV scorecard and cohort analysis in a subscription-based enterprise
    Media name/outletManagement Accounting Quarterly
    CountryUnited States
    Date12/9/22
    PersonsDo Hyang Kim