College of Human Ecology

Research Output

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Special issue
2017

Guest editorial

Ko, E., Moon, B. J. & Magnusson, P., 2017, In : International Marketing Review. 34, 2, p. 162-165 4 p.

Research output: Contribution to journalSpecial issue

2 Citations (Scopus)
2016

Luxury brand strategies and customer experiences: Contributions to theory and practice

Ko, E., Phau, I. & Aiello, G., 2016 Dec 1, In : Journal of Business Research. 69, 12, p. 5749-5752 4 p.

Research output: Contribution to journalSpecial issue

32 Citations (Scopus)
2015

Introduction to the special issue on product development and performance in the global environment

Ko, E., 2015 Mar 1, In : Journal of Product Innovation Management. 32, 2, p. 173-174 2 p.

Research output: Contribution to journalSpecial issue

2012

Fashion marketing of luxury brands: Recent research issues and contributions

Ko, E. & Megehee, C. M., 2012 Oct, In : Journal of Business Research. 65, 10, p. 1395-1398 4 p.

Research output: Contribution to journalSpecial issue

61 Citations (Scopus)

Global research partnering by the Korean Academy of Marketing Science and Society for Marketing Advances

Ko, E. & Ingram, W. R., 2012 Nov, In : Journal of Business Research. 65, 11, p. 1523-1524 2 p.

Research output: Contribution to journalSpecial issue

2008