Research Output per year
Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
Marketing
Engineering & Materials Science
marketing
Social Sciences
Korea
Social Sciences
customer
Social Sciences
Industry
Engineering & Materials Science
Sports
Engineering & Materials Science
Sustainable development
Engineering & Materials Science
luxury
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 1996 2018
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, M., Ko, E., Joung, H. & Kim, S. J., 2018 Jan 1, (Accepted/In press) In : Journal of Business Research.Research output: Contribution to journal › Article
Service satisfaction
E-services
Customer satisfaction
Luxury brands
Luxury
The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands
Ko, E., Chae, H. & Shin, J., 2018 Jan 4, In : International Journal of Advertising. p. 1-15 15 p.Research output: Contribution to journal › Article
Open Access
时尚品牌绿色逆营销: 消费者态度与行为意图的影响
Kim, S., Ko, E. & Kim, S. J., 2018 Oct 2, In : Journal of Global Fashion Marketing. 9, 4, p. 364-378 15 p.Research output: Contribution to journal › Article
Marketing
customer
Sustainable development
Concretes
sustainability
Channel attributes of traditional market-based fashion brands and consumers’ multi-channel shopping orientation
Ko, J., Ko, E. & Chun, E., 2017 Apr 3, In : Journal of Global Fashion Marketing. 8, 2, p. 125-142 18 p.Research output: Contribution to journal › Article
Smartphones
Surveying
Cost effectiveness
market
distribution strategy
Country of origin effects on brand image, brand evaluation, and purchase intention: A closer look at Seoul, New York, and Paris fashion collection
Kim, N., Chun, E. & Ko, E., 2017 Jan 1, In : International Marketing Review. 34, 2, p. 254-271 18 p.Research output: Contribution to journal › Article
Brand evaluation
Purchase intention
Brand image
Country of origin effects
Country of origin
Prizes
Best Conference Paper Award
Eunju Ko (Recipient), David Bell (Recipient), Ikuo Takahashi (Recipient), Udo Wagner (Recipient), Davis Burns (Recipient) & Kenneth R Deans (Recipient), 2012 Jul 21
Prize
Activities 2010 2017
- 195 Oral presentation
The role of luxury brand's conversational agents: Comparison between face-to-face and chatbot
Eunju Ko (Speaker), Minjee Chung (Speaker), Heerim Joung (Speaker)2017 Jul 7
Activity: Talk or presentation types › Oral presentation
Examining the Influence of Green Advertising Claims on Green Brand Image, Green Trust, and Brand Love within Fast Fashion
Eunju Ko (Speaker), Teona Gogichaishvili (Speaker), Eunha Chun (Speaker)2017 May 25
Activity: Talk or presentation types › Oral presentation
A review on the usage of Chatbots to enhance communication in online environment
Eunju Ko (Speaker), Minjee Chung (Speaker)2017 Nov 11
Activity: Talk or presentation types › Oral presentation
Examining the perceived value and consumer’s response to sustainable fashion marketing by the message types of information transparency
Eunju Ko (Speaker), Heerim Joung (Speaker), Ji Young Kim (Speaker)2017 Nov 11
Activity: Talk or presentation types › Oral presentation
Sustainable Marketing Activities of Traditional Market and Brand Loyalty
Eunju Ko (Speaker), Jaesuk Jung (Speaker)2017 May 25
Activity: Talk or presentation types › Oral presentation
Press / Media
Science: Study Proves Wearing a Luxury Brand Will Get You Hired!
15/4/10
1 item of media coverage
Press/Media: Press / Media