Research Output per year
Fingerprint Dive into the research topics where Eunju Ko is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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luxury
Social Sciences
marketing
Social Sciences
Korea
Social Sciences
customer
Social Sciences
sponsorship
Social Sciences
social media
Social Sciences
purchase
Social Sciences
sustainability
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 1996 2019
1
Citation
(Scopus)
Bridging Asia and the world: Global platform for the Interface between marketing and management
Ko, E., 2019 Jun 1, In : Journal of Business Research. 99, p. 350-353 4 p.Research output: Contribution to journal › Editorial
Marketing management
Marketing
Online retailing
Marketing strategy
Brand management
1
Citation
(Scopus)
Corporate sustainability efforts and e-WOM intentions in social platforms
Choi, C. S., Cho, Y. N., Ko, E., Kim, S. J., Kim, K. H. & Sarkees, M. E., 2019 Nov 17, In : International Journal of Advertising. 38, 8, p. 1224-1239 16 p.Research output: Contribution to journal › Article
Sustainable development
sustainability
evaluation
Corporate sustainability
Service-dominant logic
Environmental claims in online video advertising: effects for fast-fashion and luxury brands
Teona, G., Ko, E. & Kim, S. J., 2019 Jan 1, (Accepted/In press) In : International Journal of Advertising.Research output: Contribution to journal › Article
luxury
Marketing
video
marketing
Luxury brands
3
Citations
(Scopus)
Fashioning organics: Wellbeing, sustainability, and status consumption practices
Fifita, I. M. E., Seo, Y., Ko, E., Conroy, D. & Hong, D., 2019 Jan 1, (Accepted/In press) In : Journal of Business Research.Research output: Contribution to journal › Article
Status consumption
Well-being
Sustainability
Organic food
Food consumption
How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets
Jung, J., Ko, E. & Woodside, A. G., 2019 Jan 1, (Accepted/In press) In : Journal of Business Research.Research output: Contribution to journal › Article
Impact assessment
Attractiveness
Sustainability assessment
Demographics
Expenditure
Prizes
Best Conference Paper Award
Eunju Ko (Recipient), David Bell (Recipient), Ikuo Takahashi (Recipient), Udo Wagner (Recipient), Davis Burns (Recipient) & Kenneth R Deans (Recipient), 2012 Jul 21
Prize
Activities 2010 2017
- 195 Oral presentation
The influence of fashion market’s attributes on customer equity: Focused on Dongdaemun fashion market
Eunju Ko (Speaker), Haemin Seok (Speaker), Jaesuk Jung (Speaker)2017 Jul 8
Activity: Talk or presentation types › Oral presentation
The effect of exhibition experience on satisfaction, eWOM and brand image: Focus on luxury fashion brand
Eunju Ko (Speaker), Jihye Yu (Speaker), Jisoo Park (Speaker)2017 Nov 11
Activity: Talk or presentation types › Oral presentation
The Effects of Sustainable Knowledge's level on Perceived Value & Brand Preference: A Focus on Korean and Chinese Consumers
Eunju Ko (Speaker), Jinghe Han (Speaker)2017 May 25
Activity: Talk or presentation types › Oral presentation
Perceived Consumption Value and eWOM in Upcycling Fashion
Eunju Ko (Speaker), Wei Jiang (Speaker), Jihye Yu (Speaker), Eunha Chun (Speaker)2017 May 25
Activity: Talk or presentation types › Oral presentation
Examining the Effectiveness of Conversational Agents Marketing Efforts on Customer Loyalty
Eunju Ko (Speaker), Minjee Chung (Speaker)2017 Dec 5
Activity: Talk or presentation types › Oral presentation
Press / Media
Science: Study Proves Wearing a Luxury Brand Will Get You Hired!
15/4/10
1 item of Media coverage
Press/Media: Press / Media