Research Output per year
Fingerprint Dive into the research topics where Eunju Ko is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation
Lee, E. J., Choi, H., Han, J., Kim, D. H., Ko, E. & Kim, K. H., 2020 Jan 1, (Accepted/In press) In : Journal of Business Research.Research output: Contribution to journal › Article
3
Citations
(Scopus)
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, H., Ko, E., Woodside, A. & Yu, J., 2020, (Accepted/In press) In : Journal of Business Research.Research output: Contribution to journal › Article
可持续韩流文化角度下韩国时尚剧属性对消费者态度、国家形象和消费者接受意向的影响
Research output: Contribution to journal › Article
Bridging Asia and the world: Global platform for the Interface between marketing and management
Ko, E., 2019 Jun, In : Journal of Business Research. 99, p. 350-353 4 p.Research output: Contribution to journal › Editorial
1
Citation
(Scopus)
Consumer experiences of virtual reality: Insights from VR luxury brand fashion shows
Jung, J., Yu, J., Seo, Y. & Ko, E., 2019 Jan 1, (Accepted/In press) In : Journal of Business Research.Research output: Contribution to journal › Article
1
Citation
(Scopus)
Prizes
Best Conference Paper Award
Ko, Eunju (Recipient), David Bell (Recipient), Ikuo Takahashi (Recipient), Udo Wagner (Recipient), Davis Burns (Recipient) & Kenneth R Deans (Recipient), 2012 Jul 21
Prize
Activities
- 195 Oral presentation
How to increase the effectiveness of environmental claim types for fashion brand’s online video advertising
Eunju Ko (Speaker), , Teona Gogichaishvili (Speaker), & Hyun Min Kong (Speaker)
2017 Jul 8
Activity: Talk or presentation types › Oral presentation
The influence of fashion market’s attributes on customer equity: Focused on Dongdaemun fashion market
Eunju Ko (Speaker), , Haemin Seok (Speaker), & Jaesuk Jung (Speaker)
2017 Jul 8
Activity: Talk or presentation types › Oral presentation
The effect of exhibition experience on satisfaction, eWOM and brand image: Focus on luxury fashion brand
Eunju Ko (Speaker), , Jihye Yu (Speaker), & Jisoo Park (Speaker)
2017 Nov 11
Activity: Talk or presentation types › Oral presentation
The Effects of Sustainable Knowledge's level on Perceived Value & Brand Preference: A Focus on Korean and Chinese Consumers
Eunju Ko (Speaker), & Jinghe Han (Speaker)
2017 May 25
Activity: Talk or presentation types › Oral presentation
Luxury fashion brand’s sustainable message appeal strategies and brand authenticity in Instagram
Eunju Ko (Speaker), , Jihye Yu (Speaker), & Wei Jiang (Speaker)
2017 Jul 8
Activity: Talk or presentation types › Oral presentation
Press / Media
Science: Study Proves Wearing a Luxury Brand Will Get You Hired!
15/4/10
1 item of Media coverage
Press/Media: Press / Media