Research Output per year
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
Bridging Asia and the world: Global platform for the Interface between marketing and management
Ko, E., 2019 Jun 1, In : Journal of Business Research. 99, p. 350-353 4 p.Research output: Contribution to journal › Editorial
1
Citation
(Scopus)
Corporate sustainability efforts and e-WOM intentions in social platforms
Choi, C. S., Cho, Y. N., Ko, E., Kim, S. J., Kim, K. H. & Sarkees, M. E., 2019 Nov 17, In : International Journal of Advertising. 38, 8, p. 1224-1239 16 p.Research output: Contribution to journal › Article
1
Citation
(Scopus)
Environmental claims in online video advertising: effects for fast-fashion and luxury brands
Teona, G., Ko, E. & Kim, S. J., 2019 Jan 1, (Accepted/In press) In : International Journal of Advertising.Research output: Contribution to journal › Article
Fashioning organics: Wellbeing, sustainability, and status consumption practices
Fifita, I. M. E., Seo, Y., Ko, E., Conroy, D. & Hong, D., 2019 Jan 1, (Accepted/In press) In : Journal of Business Research.Research output: Contribution to journal › Article
3
Citations
(Scopus)
How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets
Jung, J., Ko, E. & Woodside, A. G., 2019 Jan 1, (Accepted/In press) In : Journal of Business Research.Research output: Contribution to journal › Article
Prizes
Best Conference Paper Award
Eunju Ko (Recipient), David Bell (Recipient), Ikuo Takahashi (Recipient), Udo Wagner (Recipient), Davis Burns (Recipient) & Kenneth R Deans (Recipient), 2012 Jul 21
Prize
Activities
- 195 Oral presentation
The effects of visual appeal and color types in green fashion advertising on Instagram
Eunju Ko (Speaker), Wei Jiang (Speaker), Jinyoung Choi (Speaker)2017 Nov 11
Activity: Talk or presentation types › Oral presentation
Examining the Effectiveness of Conversational Agents Marketing Efforts on Customer Loyalty
Eunju Ko (Speaker), Minjee Chung (Speaker)2017 Dec 5
Activity: Talk or presentation types › Oral presentation
Claim specificity types of green fashion demarketing advertising and perceived effectiveness of green products
Eunju Ko (Speaker), Shina Kim (Speaker), Minjee Chung (Speaker)2017 Jul 8
Activity: Talk or presentation types › Oral presentation
How to increase the effectiveness of environmental claim types for fashion brand’s online video advertising
Eunju Ko (Speaker), Teona Gogichaishvili (Speaker), Hyun Min Kong (Speaker)2017 Jul 8
Activity: Talk or presentation types › Oral presentation
Consumer adoption intention of virtual reality for K-fashion show
Eunju Ko (Speaker), Jaesuk Jung (Speaker), Yining Wang (Speaker)2017 Nov 11
Activity: Talk or presentation types › Oral presentation
Press / Media
Science: Study Proves Wearing a Luxury Brand Will Get You Hired!
15/4/10
1 item of Media coverage
Press/Media: Press / Media