• 1949 Citations
  • 21 h-Index
19962019

Research output per year

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Research Output

Bridging Asia and the world: Global platform for the Interface between marketing and management

Ko, E., 2019 Jun 1, In : Journal of Business Research. 99, p. 350-353 4 p.

Research output: Contribution to journalEditorial

  • 1 Citation (Scopus)

    Corporate sustainability efforts and e-WOM intentions in social platforms

    Choi, C. S., Cho, Y. N., Ko, E., Kim, S. J., Kim, K. H. & Sarkees, M. E., 2019 Nov 17, In : International Journal of Advertising. 38, 8, p. 1224-1239 16 p.

    Research output: Contribution to journalArticle

  • 1 Citation (Scopus)

    Environmental claims in online video advertising: effects for fast-fashion and luxury brands

    Teona, G., Ko, E. & Kim, S. J., 2019 Jan 1, (Accepted/In press) In : International Journal of Advertising.

    Research output: Contribution to journalArticle

  • Fashioning organics: Wellbeing, sustainability, and status consumption practices

    Fifita, I. M. E., Seo, Y., Ko, E., Conroy, D. & Hong, D., 2019 Jan 1, (Accepted/In press) In : Journal of Business Research.

    Research output: Contribution to journalArticle

  • 3 Citations (Scopus)
  • Prizes

    Academic Award

    Eunju Ko (Recipient), 2017 Nov 18

    Prize

    Achievement award

    Eunju Ko (Recipient), 2006

    Prize

    Best Conference Paper Award

    Eunju Ko (Recipient) & Jaesuk Jung (Recipient), 2017 May 25

    Prize

    Best Conference Paper Award

    Eunju Ko (Recipient), David Bell (Recipient), Ikuo Takahashi (Recipient), Udo Wagner (Recipient), Davis Burns (Recipient) & Kenneth R Deans (Recipient), 2012 Jul 21

    Prize

    Activities

    The effects of visual appeal and color types in green fashion advertising on Instagram

    Eunju Ko (Speaker), Wei Jiang (Speaker), Jinyoung Choi (Speaker)
    2017 Nov 11

    Activity: Talk or presentation typesOral presentation

    Examining the Effectiveness of Conversational Agents Marketing Efforts on Customer Loyalty

    Eunju Ko (Speaker), Minjee Chung (Speaker)
    2017 Dec 5

    Activity: Talk or presentation typesOral presentation

    Claim specificity types of green fashion demarketing advertising and perceived effectiveness of green products

    Eunju Ko (Speaker), Shina Kim (Speaker), Minjee Chung (Speaker)
    2017 Jul 8

    Activity: Talk or presentation typesOral presentation

    How to increase the effectiveness of environmental claim types for fashion brand’s online video advertising

    Eunju Ko (Speaker), Teona Gogichaishvili (Speaker), Hyun Min Kong (Speaker)
    2017 Jul 8

    Activity: Talk or presentation typesOral presentation

    Consumer adoption intention of virtual reality for K-fashion show

    Eunju Ko (Speaker), Jaesuk Jung (Speaker), Yining Wang (Speaker)
    2017 Nov 11

    Activity: Talk or presentation typesOral presentation

    Press / Media

    Science: Study Proves Wearing a Luxury Brand Will Get You Hired!

    Eunju Ko

    15/4/10

    1 item of Media coverage

    Press/Media: Press / Media

    글로벌 패션마케팅 심포지엄

    Eunju Ko

    10/11/24

    1 Media contribution

    Press/Media: Press / Media