Research output per year
Research output per year
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Dive into the research topics where Eunju Ko is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
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Augmented reality (AR) app use in the beauty product industry and consumer purchase intention
Wang, Y., Ko, E. & Wang, H., 2021, (Accepted/In press) In: Asia Pacific Journal of Marketing and Logistics.Research output: Contribution to journal › Article › peer-review
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Bridging Asia and the world: Searching for academic excellence and best practice in marketing and management
Ko, E., 2021 Jan, In: Journal of Business Research. 124, p. 813-817 5 p.Research output: Contribution to journal › Editorial › peer-review
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Culture and art policy analysis in fashion capitals: New York, London, Seoul, Beijing, and Jakarta
Jeong, D., Chun, E. & Ko, E., 2021, In: Journal of Global Fashion Marketing. 12, 1, p. 77-94 18 p.Research output: Contribution to journal › Article › peer-review
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How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets
Jung, J., Ko, E. & Woodside, A. G., 2021 Jan, In: Journal of Business Research. 122, p. 640-656 17 p.Research output: Contribution to journal › Article › peer-review
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Impulsive purchasing and luxury brand loyalty in WeChat Mini Program
Rao, Q. & Ko, E., 2021, (Accepted/In press) In: Asia Pacific Journal of Marketing and Logistics.Research output: Contribution to journal › Article › peer-review
Prizes
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Best Conference Paper Award
Ko, Eunju (Recipient), Bell, D. (Recipient), Takahashi, I. (Recipient), Wagner, U. (Recipient), Burns, D. (Recipient) & Deans, K. R. (Recipient), 2012 Jul 21
Prize
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Activities
- 195 Oral presentation
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Color research trends: Multi-disciplinary approach
Eunju Ko (Speaker), Hyung Doo Nam (Speaker), Kinam Jin (Speaker), Sanghoon Kwon (Speaker), Jooeun Sung (Speaker), Dongill Shin (Speaker) & Jongsouk Yeo (Speaker)
2017 Jul 8Activity: Talk or presentation types › Oral presentation
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Examining the perceived value and consumer’s response to sustainable fashion marketing by the message types of information transparency
Eunju Ko (Speaker), Heerim Joung (Speaker) & Ji Young Kim (Speaker)
2017 Nov 11Activity: Talk or presentation types › Oral presentation
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How to increase the effectiveness of environmental claim types for fashion brand’s online video advertising
Eunju Ko (Speaker), Teona Gogichaishvili (Speaker) & Hyun Min Kong (Speaker)
2017 Jul 8Activity: Talk or presentation types › Oral presentation
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The Effects of Sustainable Knowledge's level on Perceived Value & Brand Preference: A Focus on Korean and Chinese Consumers
Eunju Ko (Speaker) & Jinghe Han (Speaker)
2017 May 25Activity: Talk or presentation types › Oral presentation
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A review on the usage of Chatbots to enhance communication in online environment
Eunju Ko (Speaker) & Minjee Chung (Speaker)
2017 Nov 11Activity: Talk or presentation types › Oral presentation
Press / Media
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Science: Study Proves Wearing a Luxury Brand Will Get You Hired!
15/4/10
1 item of Media coverage
Press/Media: Press / Media
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