• 2165 Citations
  • 22 h-Index
19962020

Research output per year

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Research Output

How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation

Lee, E. J., Choi, H., Han, J., Kim, D. H., Ko, E. & Kim, K. H., 2020 Jan 1, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

  • 3 Citations (Scopus)

    SNS marketing activities as a sustainable competitive advantage and traditional market equity

    Wang, H., Ko, E., Woodside, A. & Yu, J., 2020, (Accepted/In press) In : Journal of Business Research.

    Research output: Contribution to journalArticle

  • 可持续韩流文化角度下韩国时尚剧属性对消费者态度、国家形象和消费者接受意向的影响

    Translated title of the contribution: The effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention for sustainable Hallyu cultureChae, H., Park, J. H. & Ko, E., 2020 Jan 2, In : Journal of Global Fashion Marketing. 11, 1, p. 18-36 19 p.

    Research output: Contribution to journalArticle

  • Bridging Asia and the world: Global platform for the Interface between marketing and management

    Ko, E., 2019 Jun, In : Journal of Business Research. 99, p. 350-353 4 p.

    Research output: Contribution to journalEditorial

  • 1 Citation (Scopus)

    Consumer experiences of virtual reality: Insights from VR luxury brand fashion shows

    Jung, J., Yu, J., Seo, Y. & Ko, E., 2019 Jan 1, (Accepted/In press) In : Journal of Business Research.

    Research output: Contribution to journalArticle

  • 1 Citation (Scopus)

    Prizes

    Academic Award

    Ko, Eunju (Recipient), 2017 Nov 18

    Prize

    Achievement award

    Ko, Eunju (Recipient), 2006

    Prize

    Best Conference Paper Award

    Ko, Eunju (Recipient) & Jaesuk Jung (Recipient), 2017 May 25

    Prize

    Best Conference Paper Award

    Ko, Eunju (Recipient), David Bell (Recipient), Ikuo Takahashi (Recipient), Udo Wagner (Recipient), Davis Burns (Recipient) & Kenneth R Deans (Recipient), 2012 Jul 21

    Prize

    Activities

    How to increase the effectiveness of environmental claim types for fashion brand’s online video advertising

    Eunju Ko (Speaker), , Teona Gogichaishvili (Speaker), & Hyun Min Kong (Speaker)

    2017 Jul 8

    Activity: Talk or presentation typesOral presentation

    The influence of fashion market’s attributes on customer equity: Focused on Dongdaemun fashion market

    Eunju Ko (Speaker), , Haemin Seok (Speaker), & Jaesuk Jung (Speaker)

    2017 Jul 8

    Activity: Talk or presentation typesOral presentation

    The effect of exhibition experience on satisfaction, eWOM and brand image: Focus on luxury fashion brand

    Eunju Ko (Speaker), , Jihye Yu (Speaker), & Jisoo Park (Speaker)

    2017 Nov 11

    Activity: Talk or presentation typesOral presentation

    The Effects of Sustainable Knowledge's level on Perceived Value & Brand Preference: A Focus on Korean and Chinese Consumers

    Eunju Ko (Speaker), & Jinghe Han (Speaker)

    2017 May 25

    Activity: Talk or presentation typesOral presentation

    Luxury fashion brand’s sustainable message appeal strategies and brand authenticity in Instagram

    Eunju Ko (Speaker), , Jihye Yu (Speaker), & Wei Jiang (Speaker)

    2017 Jul 8

    Activity: Talk or presentation typesOral presentation

    Press / Media

    Science: Study Proves Wearing a Luxury Brand Will Get You Hired!

    Eunju Ko

    15/4/10

    1 item of Media coverage

    Press/Media: Press / Media

    글로벌 패션마케팅 심포지엄

    Eunju Ko

    10/11/24

    1 Media contribution

    Press/Media: Press / Media