• 1521 Citations
  • 18 h-Index
19962019
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Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Marketing Engineering & Materials Science
Sustainable development Engineering & Materials Science
marketing Social Sciences
Korea Social Sciences
customer Social Sciences
Industry Engineering & Materials Science
Sports Engineering & Materials Science
luxury Social Sciences

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Research Output 1996 2019

Bridging Asia and the world: Global platform for the Interface between marketing and management

Ko, E., 2019 Jun 1, In : Journal of Business Research. 99, p. 350-353 4 p.

Research output: Contribution to journalEditorial

Marketing management
Marketing
Online retailing
Marketing strategy
Brand management

Fashioning organics: Wellbeing, sustainability, and status consumption practices

Fifita, I. M. E., Seo, Y., Ko, E., Conroy, D. & Hong, D., 2019 Jan 1, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

Status consumption
Well-being
Sustainability
Organic food
Food consumption
7 Citations (Scopus)

What is a luxury brand? A new definition and review of the literature

Ko, E., Costello, J. P. & Taylor, C. R., 2019 Jun 1, In : Journal of Business Research. 99, p. 405-413 9 p.

Research output: Contribution to journalArticle

Luxury brands
Luxury
Conceptual framework
Marketing
Branding
2 Citations (Scopus)

Chatbot e-service and customer satisfaction regarding luxury brands

Chung, M., Ko, E., Joung, H. & Kim, S. J., 2018 Jan 1, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

Service satisfaction
E-services
Customer satisfaction
Luxury brands
Luxury
4 Citations (Scopus)

The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands

Ko, E., Chae, H. & Shin, J., 2018 Jan 4, In : International Journal of Advertising. p. 1-15 15 p.

Research output: Contribution to journalArticle

Open Access

Prizes

Academic Award

Eunju Ko (Recipient), 2017 Nov 18

Prize

Achievement award

Eunju Ko (Recipient), 2006

Prize

Best Conference Paper Award

Eunju Ko (Recipient), David Bell (Recipient), Ikuo Takahashi (Recipient), Udo Wagner (Recipient), Davis Burns (Recipient) & Kenneth R Deans (Recipient), 2012 Jul 21

Prize

Best Conference Paper Award

Eunju Ko (Recipient) & Jaesuk Jung (Recipient), 2017 May 25

Prize

Activities 2010 2017

The effect of exhibition experience on satisfaction, eWOM and brand image: Focus on luxury fashion brand

Eunju Ko (Speaker), Jihye Yu (Speaker), Jisoo Park (Speaker)
2017 Nov 11

Activity: Talk or presentation typesOral presentation

Sustainable Message Appeal of Luxury Fashion Brands

Eunju Ko (Speaker), Jihye Yu (Speaker), Wei Jiang (Speaker), Eunha Chun (Speaker)
2017 Dec 5

Activity: Talk or presentation typesOral presentation

Examining the Influence of Green Advertising Claims on Green Brand Image, Green Trust, and Brand Love within Fast Fashion

Eunju Ko (Speaker), Teona Gogichaishvili (Speaker), Eunha Chun (Speaker)
2017 May 25

Activity: Talk or presentation typesOral presentation

Examining the Effectiveness of Conversational Agents Marketing Efforts on Customer Loyalty

Eunju Ko (Speaker), Minjee Chung (Speaker)
2017 Dec 5

Activity: Talk or presentation typesOral presentation

Press / Media

Science: Study Proves Wearing a Luxury Brand Will Get You Hired!

Eunju Ko

15/4/10

1 item of media coverage

Press/Media: Press / Media

글로벌 패션마케팅 심포지엄

Eunju Ko

10/11/24

1 media contribution

Press/Media: Press / Media