Research Output per year
Research Output per year
Fingerprint
Dive into the research topics where Eunju Ko is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
-
Bridging Asia and the world: Searching for academic excellence and best practice in marketing and management
Ko, E., 2020, (Accepted/In press) In : Journal of Business Research.Research output: Contribution to journal › Editorial
-
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, M., Ko, E., Joung, H. & Kim, S. J., 2020 Sep, In : Journal of Business Research. 117, p. 587-595 9 p.Research output: Contribution to journal › Article
19 Citations (Scopus) -
Environmental claims in online video advertising: effects for fast-fashion and luxury brands
Teona, G., Ko, E. & Kim, S. J., 2020 Aug 17, In : International Journal of Advertising. 39, 6, p. 858-887 30 p.Research output: Contribution to journal › Article
4 Citations (Scopus) -
Fashioning organics: Wellbeing, sustainability, and status consumption practices
Fifita, I. M. E., Seo, Y., Ko, E., Conroy, D. & Hong, D., 2020 Sep, In : Journal of Business Research. 117, p. 664-671 8 p.Research output: Contribution to journal › Article
1 Citation (Scopus) -
How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation
Lee, E. J., Choi, H., Han, J., Kim, D. H., Ko, E. & Kim, K. H., 2020 Sep, In : Journal of Business Research. 117, p. 642-651 10 p.Research output: Contribution to journal › Article
4 Citations (Scopus)
Prizes
-
-
-
-
Best Conference Paper Award
Ko, Eunju (Recipient), David Bell (Recipient), Ikuo Takahashi (Recipient), Udo Wagner (Recipient), Davis Burns (Recipient) & Kenneth R Deans (Recipient), 2012 Jul 21
Prize
-
Activities
- 195 Oral presentation
-
The influence of fashion market’s attributes on customer equity: Focused on Dongdaemun fashion market
Eunju Ko (Speaker), Haemin Seok (Speaker) & Jaesuk Jung (Speaker)
2017 Jul 8Activity: Talk or presentation types › Oral presentation
-
Color research trends: Multi-disciplinary approach
Eunju Ko (Speaker), Hyung Doo Nam (Speaker), Kinam Jin (Speaker), Sanghoon Kwon (Speaker), Jooeun Sung (Speaker), Dongill Shin (Speaker) & Jongsouk Yeo (Speaker)
2017 Jul 8Activity: Talk or presentation types › Oral presentation
-
The role of luxury brand's conversational agents: Comparison between face-to-face and chatbot
Eunju Ko (Speaker), Minjee Chung (Speaker) & Heerim Joung (Speaker)
2017 Jul 7Activity: Talk or presentation types › Oral presentation
-
Sustainable marketing activities of traditional markets: A fsQCA approach
Eunju Ko (Speaker) & Jaesuk Jung (Speaker)
2017 Jul 8Activity: Talk or presentation types › Oral presentation
-
Examining the Influence of Green Advertising Claims on Green Brand Image, Green Trust, and Brand Love within Fast Fashion
Eunju Ko (Speaker), Teona Gogichaishvili (Speaker) & Eunha Chun (Speaker)
2017 May 25Activity: Talk or presentation types › Oral presentation
Press / Media
-
Science: Study Proves Wearing a Luxury Brand Will Get You Hired!
15/4/10
1 item of Media coverage
Press/Media: Press / Media
-