• 1305 Citations
  • 16 h-Index
19962018
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Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Marketing Engineering & Materials Science
marketing Social Sciences
Korea Social Sciences
customer Social Sciences
Industry Engineering & Materials Science
Sports Engineering & Materials Science
Sustainable development Engineering & Materials Science
luxury Social Sciences

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Research Output 1996 2018

Chatbot e-service and customer satisfaction regarding luxury brands

Chung, M., Ko, E., Joung, H. & Kim, S. J., 2018 Jan 1, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

Service satisfaction
E-services
Customer satisfaction
Luxury brands
Luxury
1 Citations

The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands

Ko, E., Chae, H. & Shin, J., 2018 Jan 4, In : International Journal of Advertising. p. 1-15 15 p.

Research output: Contribution to journalArticle

Open Access

时尚品牌绿色逆营销: 消费者态度与行为意图的影响

Kim, S., Ko, E. & Kim, S. J., 2018 Oct 2, In : Journal of Global Fashion Marketing. 9, 4, p. 364-378 15 p.

Research output: Contribution to journalArticle

Marketing
customer
Sustainable development
Concretes
sustainability

Channel attributes of traditional market-based fashion brands and consumers’ multi-channel shopping orientation

Ko, J., Ko, E. & Chun, E., 2017 Apr 3, In : Journal of Global Fashion Marketing. 8, 2, p. 125-142 18 p.

Research output: Contribution to journalArticle

Smartphones
Surveying
Cost effectiveness
market
distribution strategy
4 Citations
Brand evaluation
Purchase intention
Brand image
Country of origin effects
Country of origin

Prizes

Academic Award

Eunju Ko (Recipient), 2017 Nov 18

Prize

Achievement award

Eunju Ko (Recipient), 2006

Prize

Best Conference Paper Award

Eunju Ko (Recipient) & Jaesuk Jung (Recipient), 2017 May 25

Prize

Best Conference Paper Award

Eunju Ko (Recipient), David Bell (Recipient), Ikuo Takahashi (Recipient), Udo Wagner (Recipient), Davis Burns (Recipient) & Kenneth R Deans (Recipient), 2012 Jul 21

Prize

Activities 2010 2017

The role of luxury brand's conversational agents: Comparison between face-to-face and chatbot

Eunju Ko (Speaker), Minjee Chung (Speaker), Heerim Joung (Speaker)
2017 Jul 7

Activity: Talk or presentation typesOral presentation

Examining the Influence of Green Advertising Claims on Green Brand Image, Green Trust, and Brand Love within Fast Fashion

Eunju Ko (Speaker), Teona Gogichaishvili (Speaker), Eunha Chun (Speaker)
2017 May 25

Activity: Talk or presentation typesOral presentation

A review on the usage of Chatbots to enhance communication in online environment

Eunju Ko (Speaker), Minjee Chung (Speaker)
2017 Nov 11

Activity: Talk or presentation typesOral presentation

Examining the perceived value and consumer’s response to sustainable fashion marketing by the message types of information transparency

Eunju Ko (Speaker), Heerim Joung (Speaker), Ji Young Kim (Speaker)
2017 Nov 11

Activity: Talk or presentation typesOral presentation

Sustainable Marketing Activities of Traditional Market and Brand Loyalty

Eunju Ko (Speaker), Jaesuk Jung (Speaker)
2017 May 25

Activity: Talk or presentation typesOral presentation

Press / Media

Science: Study Proves Wearing a Luxury Brand Will Get You Hired!

Eunju Ko

15/4/10

1 item of media coverage

Press/Media: Press / Media

글로벌 패션마케팅 심포지엄

Eunju Ko

10/11/24

1 media contribution

Press/Media: Press / Media