Research Output per year
Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
Marketing
Engineering & Materials Science
Sustainable development
Engineering & Materials Science
marketing
Social Sciences
Korea
Social Sciences
customer
Social Sciences
Industry
Engineering & Materials Science
Sports
Engineering & Materials Science
luxury
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 1996 2019
Bridging Asia and the world: Global platform for the Interface between marketing and management
Ko, E., 2019 Jun 1, In : Journal of Business Research. 99, p. 350-353 4 p.Research output: Contribution to journal › Editorial
Marketing management
Marketing
Online retailing
Marketing strategy
Brand management
Fashioning organics: Wellbeing, sustainability, and status consumption practices
Fifita, I. M. E., Seo, Y., Ko, E., Conroy, D. & Hong, D., 2019 Jan 1, (Accepted/In press) In : Journal of Business Research.Research output: Contribution to journal › Article
Status consumption
Well-being
Sustainability
Organic food
Food consumption
7
Citations
(Scopus)
What is a luxury brand? A new definition and review of the literature
Ko, E., Costello, J. P. & Taylor, C. R., 2019 Jun 1, In : Journal of Business Research. 99, p. 405-413 9 p.Research output: Contribution to journal › Article
Luxury brands
Luxury
Conceptual framework
Marketing
Branding
2
Citations
(Scopus)
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, M., Ko, E., Joung, H. & Kim, S. J., 2018 Jan 1, (Accepted/In press) In : Journal of Business Research.Research output: Contribution to journal › Article
Service satisfaction
E-services
Customer satisfaction
Luxury brands
Luxury
The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands
Ko, E., Chae, H. & Shin, J., 2018 Jan 4, In : International Journal of Advertising. p. 1-15 15 p.Research output: Contribution to journal › Article
Open Access
Prizes
Best Conference Paper Award
Eunju Ko (Recipient), David Bell (Recipient), Ikuo Takahashi (Recipient), Udo Wagner (Recipient), Davis Burns (Recipient) & Kenneth R Deans (Recipient), 2012 Jul 21
Prize
Activities 2010 2017
- 195 Oral presentation
The effect of exhibition experience on satisfaction, eWOM and brand image: Focus on luxury fashion brand
Eunju Ko (Speaker), Jihye Yu (Speaker), Jisoo Park (Speaker)2017 Nov 11
Activity: Talk or presentation types › Oral presentation
Sustainable Message Appeal of Luxury Fashion Brands
Eunju Ko (Speaker), Jihye Yu (Speaker), Wei Jiang (Speaker), Eunha Chun (Speaker)2017 Dec 5
Activity: Talk or presentation types › Oral presentation
Examining the Influence of Green Advertising Claims on Green Brand Image, Green Trust, and Brand Love within Fast Fashion
Eunju Ko (Speaker), Teona Gogichaishvili (Speaker), Eunha Chun (Speaker)2017 May 25
Activity: Talk or presentation types › Oral presentation
Understanding fashion consumer’s information adopting and decision making process of sustainable fashion products in social media platform: A cross-cultural study between South Korea and China
Eunju Ko (Speaker), Hyun Min Kong (Speaker)2017 Jul 8
Activity: Talk or presentation types › Oral presentation
Examining the Effectiveness of Conversational Agents Marketing Efforts on Customer Loyalty
Eunju Ko (Speaker), Minjee Chung (Speaker)2017 Dec 5
Activity: Talk or presentation types › Oral presentation
Press / Media
Science: Study Proves Wearing a Luxury Brand Will Get You Hired!
15/4/10
1 item of media coverage
Press/Media: Press / Media