Research output per year
Research output per year
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Dive into the research topics where Eunju Ko is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Augmented reality (AR) app use in the beauty product industry and consumer purchase intention
Wang, Y., Ko, E. & Wang, H., 2021, (Accepted/In press) In: Asia Pacific Journal of Marketing and Logistics.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
Bridging Asia and the world: Searching for academic excellence and best practice in marketing and management
Ko, E., 2021 Jan, In: Journal of Business Research. 124, p. 813-817 5 p.Research output: Contribution to journal › Editorial › peer-review
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Consumer experiences of virtual reality: Insights from VR luxury brand fashion shows
Jung, J., Yu, J., Seo, Y. & Ko, E., 2021 Jun, In: Journal of Business Research. 130, p. 517-524 8 p.Research output: Contribution to journal › Article › peer-review
9 Citations (Scopus) -
Culture and art policy analysis in fashion capitals: New York, London, Seoul, Beijing, and Jakarta
Jeong, D., Chun, E. & Ko, E., 2021, In: Journal of Global Fashion Marketing. 12, 1, p. 77-94 18 p.Research output: Contribution to journal › Article › peer-review
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How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets
Jung, J., Ko, E. & Woodside, A. G., 2021 Jan, In: Journal of Business Research. 122, p. 640-656 17 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus)
Prizes
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Best Conference Paper Award
Ko, Eunju (Recipient), Bell, D. (Recipient), Takahashi, I. (Recipient), Wagner, U. (Recipient), Burns, D. (Recipient) & Deans, K. R. (Recipient), 2012 Jul 21
Prize
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Activities
- 195 Oral presentation
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The effect of exhibition experience on satisfaction, eWOM and brand image: Focus on luxury fashion brand
Eunju Ko (Speaker), Jihye Yu (Speaker) & Jisoo Park (Speaker)
2017 Nov 11Activity: Talk or presentation types › Oral presentation
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Claim specificity types of green fashion demarketing advertising and perceived effectiveness of green products
Eunju Ko (Speaker), Shina Kim (Speaker) & Minjee Chung (Speaker)
2017 Jul 8Activity: Talk or presentation types › Oral presentation
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Consumer adoption intention of virtual reality for K-fashion show
Eunju Ko (Speaker), Jaesuk Jung (Speaker) & Yining Wang (Speaker)
2017 Nov 11Activity: Talk or presentation types › Oral presentation
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Understanding fashion consumer’s information adopting and decision making process of sustainable fashion products in social media platform: A cross-cultural study between South Korea and China
Eunju Ko (Speaker) & Hyun Min Kong (Speaker)
2017 Jul 8Activity: Talk or presentation types › Oral presentation
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How do our brains process sustainability? Investigating cognitive mechanism of sustainable fashion consumption
Eunju Ko (Speaker), Hanah Choi (Speaker), Donghyun Kim (Speaker), Eun Ju Lee (Speaker), Jinghe Han (Speaker) & Kyung Hoon Kim (Speaker)
2017 Jul 8Activity: Talk or presentation types › Oral presentation