• 1572 Citations
  • 18 h-Index
19962019
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Activities 2010 2017

The effect of exhibition experience on satisfaction, eWOM and brand image: Focus on luxury fashion brand

Eunju Ko (Speaker), Jihye Yu (Speaker), Jisoo Park (Speaker)
2017 Nov 11

Activity: Talk or presentation typesOral presentation

Examining the Effectiveness of Conversational Agents Marketing Efforts on Customer Loyalty

Eunju Ko (Speaker), Minjee Chung (Speaker)
2017 Dec 5

Activity: Talk or presentation typesOral presentation

Perceived Consumption Value and eWOM in Upcycling Fashion

Eunju Ko (Speaker), Wei Jiang (Speaker), Jihye Yu (Speaker), Eunha Chun (Speaker)
2017 May 25

Activity: Talk or presentation typesOral presentation

Examining the Influence of Green Advertising Claims on Green Brand Image, Green Trust, and Brand Love within Fast Fashion

Eunju Ko (Speaker), Teona Gogichaishvili (Speaker), Eunha Chun (Speaker)
2017 May 25

Activity: Talk or presentation typesOral presentation

How do our brains process sustainability? Investigating cognitive mechanism of sustainable fashion consumption

Eunju Ko (Speaker), Hanah Choi (Speaker), Donghyun Kim (Speaker), Eun Ju Lee (Speaker), Jinghe Han (Speaker), Kyung Hoon Kim (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

Sustainable Message Appeal of Luxury Fashion Brands

Eunju Ko (Speaker), Jihye Yu (Speaker), Wei Jiang (Speaker), Eunha Chun (Speaker)
2017 Dec 5

Activity: Talk or presentation typesOral presentation

Sustainable food consumption as luxury fashion: Insights from the organic market in South Korea

Eunju Ko (Speaker), Ilaisaane Fifita (Speaker), Dayun Hong (Speaker), Yuri Seo (Speaker), Denise Conroy (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

Luxury fashion brand’s sustainable message appeal strategies and brand authenticity in Instagram

Eunju Ko (Speaker), Jihye Yu (Speaker), Wei Jiang (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

The role of luxury brand's conversational agents: Comparison between face-to-face and chatbot

Eunju Ko (Speaker), Minjee Chung (Speaker), Heerim Joung (Speaker)
2017 Jul 7

Activity: Talk or presentation typesOral presentation

Sustainable marketing activities of traditional markets: A fsQCA approach

Eunju Ko (Speaker), Jaesuk Jung (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

The effects of visual appeal and color types in green fashion advertising on Instagram

Eunju Ko (Speaker), Wei Jiang (Speaker), Jinyoung Choi (Speaker)
2017 Nov 11

Activity: Talk or presentation typesOral presentation

Consumer adoption intention of virtual reality for K-fashion show

Eunju Ko (Speaker), Jaesuk Jung (Speaker), Yining Wang (Speaker)
2017 Nov 11

Activity: Talk or presentation typesOral presentation

The effects of individual differences on the acceptance of design innovation based on technology acceptance model

Eunju Ko (Speaker), Jaehee Chung (Speaker), Jinghe Han (Speaker), Sang Jin Kim (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

How to increase the effectiveness of environmental claim types for fashion brand’s online video advertising

Eunju Ko (Speaker), Teona Gogichaishvili (Speaker), Hyun Min Kong (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

Neural correlates of sustainable consumption: An fMRI investigation

Eunju Ko (Speaker), Kyung Hoon Kim (Speaker), Hanah Choi (Speaker), Dong Hyun Kim (Speaker), Eun Ju Lee (Speaker)
2017 Nov 11

Activity: Talk or presentation typesOral presentation

The influence of fashion market’s attributes on customer equity: Focused on Dongdaemun fashion market

Eunju Ko (Speaker), Haemin Seok (Speaker), Jaesuk Jung (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

Color research trends: Multi-disciplinary approach

Eunju Ko (Speaker), Hyung Doo Nam (Speaker), Kinam Jin (Speaker), Sanghoon Kwon (Speaker), Jooeun Sung (Speaker), Dongill Shin (Speaker), Jongsouk Yeo (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

Examining the perceived value and consumer’s response to sustainable fashion marketing by the message types of information transparency

Eunju Ko (Speaker), Heerim Joung (Speaker), Ji Young Kim (Speaker)
2017 Nov 11

Activity: Talk or presentation typesOral presentation

A review on the usage of Chatbots to enhance communication in online environment

Eunju Ko (Speaker), Minjee Chung (Speaker)
2017 Nov 11

Activity: Talk or presentation typesOral presentation

Sustainable Marketing Activities of Traditional Market and Brand Loyalty

Eunju Ko (Speaker), Jaesuk Jung (Speaker)
2017 May 25

Activity: Talk or presentation typesOral presentation

Consumer Behavior of Virtual Reality Culture Marketing

Eunju Ko (Speaker), Jaesuk Jung (Speaker)
2017 Dec 5

Activity: Talk or presentation typesOral presentation

Claim specificity types of green fashion demarketing advertising and perceived effectiveness of green products

Eunju Ko (Speaker), Shina Kim (Speaker), Minjee Chung (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

The Effects of Sustainable Knowledge's level on Perceived Value & Brand Preference: A Focus on Korean and Chinese Consumers

Eunju Ko (Speaker), Jinghe Han (Speaker)
2017 May 25

Activity: Talk or presentation typesOral presentation

The effects of sustainable fashion knowledge on benefit, risk, customer perceived value and behavioral intention

Eunju Ko (Speaker), Jinghe Han (Speaker)
2017 Jul 8

Activity: Talk or presentation typesOral presentation

The effects of sustainable knowledge level on perceived benefit, behavioral intention: Focus on Korean and Chinese consumers

Eunju Ko (Speaker), Jinghe Han (Speaker), Minyoung Lee (Speaker)
2016 Nov 12

Activity: Talk or presentation typesOral presentation

Perceived value of sustainable fashion products and willingness to diffuse positive e-WOM information

Eunju Ko (Speaker), Hyun Min Kong (Speaker)
2016 Jul 23

Activity: Talk or presentation typesOral presentation

The influence of design innovation attributes on perceptions, attitudes, and purchase intentions among designers and consumers

Eunju Ko (Speaker), Jaehee Chung (Speaker), Jinghe Han (Speaker)
2016 Jul 23

Activity: Talk or presentation typesOral presentation

Role of eWOM in up-cycling fashion products

Eunju Ko (Speaker), Wei Jiang (Speaker), Jihye Yu (Speaker), Eunha Chun (Speaker)
2016 Nov 12

Activity: Talk or presentation typesOral presentation

Multi-channel attributes of traditional market fashion brands

Eunju Ko (Speaker), Jeonmi Ko (Speaker), Hyun Min Kong (Speaker)
2016 Jul 23

Activity: Talk or presentation typesOral presentation

Video advertising for luxury brands

Eunju Ko (Speaker), Teona Gogichaishvili (Speaker), Jaesuk Jung (Speaker), Eunha Chun (Speaker)
2016 Jul 22

Activity: Talk or presentation typesOral presentation

Sustainable fashion product development using the PLM apporach

Eunju Ko (Speaker), Jinghe Han (Speaker), Eunha Chun (Speaker), Minyoung Lee (Speaker)
2016 Jul 23

Activity: Talk or presentation typesOral presentation

A study on advertising effect of hashtag in SNS advertising: Focusing on SPA brands

Eunju Ko (Speaker), Jiye Shin (Speaker), Heeju Chae (Speaker), Teona Gogichaishvili (Speaker)
2016 Jul 23

Activity: Talk or presentation typesOral presentation

Influence of cultural art policy upon consumer and company in global fashoin city

Eunju Ko (Speaker), Dayun Jeong (Speaker), Eunha Chun (Speaker)
2016 Jul 22

Activity: Talk or presentation typesOral presentation

Shopping mall attributes on customer equity

Eunju Ko (Speaker), Ting Zhang (Speaker), Jinghe Han (Speaker), Wei Jiang (Speaker)
2016 Jul 23

Activity: Talk or presentation typesOral presentation

Effects of sustainable marketing activities upon visiting intention in traditional market

Eunju Ko (Speaker), Jaesuk Jung (Speaker), Eunha Chun (Speaker)
2016 Nov 12

Activity: Talk or presentation typesOral presentation

The antecedents of channel integration in fashion industry: Organization strategic orientation, organizational structure, channel strategies

Eunju Ko (Speaker), Miah Lee (Speaker), Dayun Jeong (Speaker)
2016 Jul 22

Activity: Talk or presentation typesOral presentation

A cross cultural study of eWOM in sustainable fashion: South Korea, Japan and China

Eunju Ko (Speaker), Hyun Min Kong (Speaker)
2016 Nov 12

Activity: Talk or presentation typesOral presentation

How consumer’s review on beauty mobile application affects perceived information authencity, brand attitude, purchase intention and electronic word-of-mouth(E-WOM)

Eunju Ko (Speaker), Haemin Seok (Speaker), Minjee Chung (Speaker), Eunha Chun (Speaker)
2016 Jul 23

Activity: Talk or presentation typesOral presentation

Relationship among brand personality, attitude, satisfaction and revisit intention in Dongdaemun fashion market: Focus on cultural dimension of sustainability

Eunju Ko (Speaker), Haemin Seok (Speaker), Eunha Chun (Speaker)
2016 Nov 12

Activity: Talk or presentation typesOral presentation

Changing consumer attitude towards sustainable fashion: A balance theory approach

Eunju Ko (Speaker), Jinghe Han (Speaker), Yuri Seo (Speaker)
2016 Jul 23

Activity: Talk or presentation typesOral presentation

한국인들의 디지털라이프스타일 유형 개발과 특성 분석

Eunju Ko (Speaker), Dayun Jeong (Speaker)
2015 Apr 18

Activity: Talk or presentation typesOral presentation

한류가 관광목적지 이미지 형성과 방문의도에 미치는 영향: 중국과 러시아관광객을 대상으로

Eunju Ko (Speaker), Sunghwa Yong (Speaker)
2015 Apr 18

Activity: Talk or presentation typesOral presentation

온라인 비주얼 머천다이징의 친환경메시지가 독일과 한국의 소비자에 미치는 영향 연구

Eunju Ko (Speaker), MInyoung Kim (Speaker), Lisa Kesper (Speaker), Eunha Chun (Speaker)
2015 Apr 18

Activity: Talk or presentation typesOral presentation

3D프린팅 기술특성, 사회적 영향, 촉진조건이 기술 수용에 미치는 영향

Eunju Ko (Speaker), Jinghe Han (Speaker)
2015 Apr 18

Activity: Talk or presentation typesOral presentation

The effect of voluntary knowledge sharing of innovative technology community users on innovative behaviors: Focusing on the 3D printing community.

Eunju Ko (Speaker), Jinghe Han (Speaker), Hyo Gyeong Kang (Speaker)
2015 Jun 26

Activity: Talk or presentation typesOral presentation

The effects of sustainability marketing and cost management activities of fashion brands on competitive advantage and performance.

Eunju Ko (Speaker), Ik Choi (Speaker), Hyun Min Kong (Speaker)
2015 Nov 14

Activity: Talk or presentation typesOral presentation

The effects of store attributes on customer equity: Case of fashion shopping malls in traditional market.

Eunju Ko (Speaker), Ting Zhang (Speaker), Heeju Chae (Speaker), Hyun Min Kong (Speaker)
2015 Dec 2

Activity: Talk or presentation typesOral presentation

A study on customer satisfaction and brand image from fashion exhibition type.

Eunju Ko (Speaker), Jaeyun Koh (Speaker)
2015 Jun 26

Activity: Talk or presentation typesOral presentation

The Effects of Co-production, Co-innovation and Value Co-creation upon Customer Equity in Traditional Market.

Eunju Ko (Speaker), Sunghwa Yong (Speaker)
2015 Aug 14

Activity: Talk or presentation typesOral presentation