• 1616 Citations
  • 18 h-Index
19962019
If you made any changes in Pure these will be visible here soon.

Fingerprint Dive into the research topics where Eunju Ko is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Social Sciences

marketing
Korea
customer
luxury
sponsorship
social media
purchase
sustainability
leather working industry
Sports
industry
media impact
China
legal protection
equity
reputation
popular culture
market
movies
cultural studies
Pole
cultural heritage
loyalty
popularity
art
Russia
driver
evaluation
narrative
entertainment
piracy
marketing theory
firm
South Korea
knowledge
psychology
product design
Values
profitability
management
distribution strategy
Group
consumption behavior
SPSS
basic concept

Engineering & Materials Science

Marketing
Sustainable development
Industry
Sports
Innovation
Retail stores
Moderators
Strategic planning
Decision making
Smartphones
Surveying
Cost effectiveness
Product development
Poles
Wood
Sporting goods
Carbon
Planning
Managers
Customer satisfaction
Economics
Purchasing
Intellectual property
Statistics
Environmental impact
Trademarks
Concretes
Law enforcement

Business & Economics

Luxury
Korea
Customer equity
Luxury brands
Purchase intention
Marketing
China
Industry
Quick response
Sustainability
Consumer attitudes
Marketing strategy
Equity
Innovation
Fashion industry
Fashion marketing
Factors
Branding