• 1359 Citations
  • 17 h-Index
19962019
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Fingerprint Fingerprint is based on mining the text of the person's research documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Social Sciences

marketing
Korea
customer
luxury
sponsorship
social media
purchase
leather working industry
Sports
industry
media impact
China
legal protection
equity
reputation
sustainability
popular culture
market
movies
cultural studies
Pole
cultural heritage
loyalty
popularity
art
Russia
driver
educator
narrative
entertainment
piracy
marketing theory
firm
South Korea
knowledge
evaluation
psychology
product design
Values
profitability
management
distribution strategy
Group
consumption behavior
SPSS
basic concept
leadership
online survey

Engineering & Materials Science

Marketing
Industry
Sports
Sustainable development
Innovation
Retail stores
Moderators
Strategic planning
Decision making
Smartphones
Surveying
Cost effectiveness
Product development
Poles
Wood
Sporting goods
Carbon
Planning
Managers
Customer satisfaction
Economics
Purchasing
Intellectual property
Statistics
Environmental impact
Trademarks
Concretes
Law enforcement
Personnel
Sales

Business & Economics

Luxury
Korea
Customer equity
Luxury brands
Purchase intention
Marketing
China
Industry
Sustainability
Consumer attitudes
Marketing strategy
Equity
Quick response
Innovation
Fashion industry
Factors
Branding
Psychological
Social media marketing
Asia
Marketers
Retailers