• 1572 Citations
  • 18 h-Index
19962019
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Research Output 1996 2019

2019

Bridging Asia and the world: Global platform for the Interface between marketing and management

Ko, E., 2019 Jun 1, In : Journal of Business Research. 99, p. 350-353 4 p.

Research output: Contribution to journalEditorial

Marketing management
Marketing
Online retailing
Marketing strategy
Brand management

Corporate sustainability efforts and e-WOM intentions in social platforms

Choi, C. S., Cho, Y. N., Ko, E., Kim, S. J., Kim, K. H. & Sarkees, M. E., 2019 Jan 1, In : International Journal of Advertising.

Research output: Contribution to journalArticle

Sustainable development
sustainability
evaluation
Corporate sustainability
Service-dominant logic

Fashioning organics: Wellbeing, sustainability, and status consumption practices

Fifita, I. M. E., Seo, Y., Ko, E., Conroy, D. & Hong, D., 2019 Jan 1, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

Status consumption
Well-being
Sustainability
Organic food
Food consumption
8 Citations (Scopus)

What is a luxury brand? A new definition and review of the literature

Ko, E., Costello, J. P. & Taylor, C. R., 2019 Jun 1, In : Journal of Business Research. 99, p. 405-413 9 p.

Research output: Contribution to journalArticle

Luxury brands
Luxury
Conceptual framework
Marketing
Branding
2018
3 Citations (Scopus)

Chatbot e-service and customer satisfaction regarding luxury brands

Chung, M., Ko, E., Joung, H. & Kim, S. J., 2018 Jan 1, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

Service satisfaction
E-services
Customer satisfaction
Luxury brands
Luxury
5 Citations (Scopus)

The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands

Ko, E., Chae, H. & Shin, J., 2018 Jan 4, In : International Journal of Advertising. p. 1-15 15 p.

Research output: Contribution to journalArticle

Open Access
1 Citation (Scopus)

时尚品牌绿色逆营销: 消费者态度与行为意图的影响

Translated title of the contribution: Fashion brand green demarketing: Effects on customer attitudes and behavior intentionsKim, S., Ko, E. & Kim, S. J., 2018 Oct 2, In : Journal of Global Fashion Marketing. 9, 4, p. 364-378 15 p.

Research output: Contribution to journalArticle

Marketing
customer
Sustainable development
Concretes
sustainability
2017
1 Citation (Scopus)

Channel attributes of traditional market-based fashion brands and consumers’ multi-channel shopping orientation

Ko, J., Ko, E. & Chun, E., 2017 Apr 3, In : Journal of Global Fashion Marketing. 8, 2, p. 125-142 18 p.

Research output: Contribution to journalArticle

Smartphones
Surveying
Cost effectiveness
market
distribution strategy
6 Citations (Scopus)
Brand evaluation
Purchase intention
Brand image
Country of origin effects
Country of origin
2 Citations (Scopus)

Guest editorial

Ko, E., Moon, B. J. & Magnusson, P., 2017 Jan 1, In : International Marketing Review. 34, 2, p. 162-165 4 p.

Research output: Contribution to journalSpecial issue

5 Citations (Scopus)

Perceptions, attitudes, and behaviors toward sustainable fashion: Application of Q and Q-R methodologies

Song, S. & Ko, E., 2017 May 1, In : International Journal of Consumer Studies. 41, 3, p. 264-273 10 p.

Research output: Contribution to journalArticle

Research
Demography
Decision Making
Industry
Interviews

SPA 브랜드의 지속가능 활동이 윤리의식과 브랜드 충성도 및 구매의도에 미치는 영향-한국과 러시아의 H&M 비교 중심으로

Ko, E., Chae, H., Kim, S. & Gogichaishvili, T., 2017, In : 한국의류산업학회지. 19, 2, p. 207-220 14 p.

Research output: Contribution to journalArticle

Open Access
12 Citations (Scopus)

Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application

Han, J., Seo, Y. & Ko, E., 2017 May 1, In : Journal of Business Research. 74, p. 162-167 6 p.

Research output: Contribution to journalArticle

Luxury
Imbalance
Shopping
Sustainability
Brand experience
5 Citations (Scopus)

Why do consumers choose sustainable fashion? A cross-cultural study of South Korean, Chinese, and Japanese consumers

Min Kong, H. & Ko, E., 2017 Jul 3, In : Journal of Global Fashion Marketing. 8, 3, p. 220-234 15 p.

Research output: Contribution to journalArticle

cultural studies
Marketing
Purchasing
Environmental impact
Decision making
Open Access

친환경 패션 광고의 친환경 주장 유형과 소비자 언어가 광고효과에 미치는 영향

Ko, E., Kim, M. Y. & Chun, E., 2017, In : 한국의류산업학회지. 19, 2, p. 166-179 14 p.

Research output: Contribution to journalArticle

Open Access

패션 브랜드의 기술· 문화 융합과 지속가능 경영 활동에 따른 지속가능성 평가연구

Ko, E. & Park, S. H., 2017, In : 한국의류산업학회지. 19, 2, p. 152-165 14 p.

Research output: Contribution to journalArticle

Open Access
2016
2 Citations (Scopus)
purchase
Trademarks
Intellectual property
Law enforcement
Consumer attitudes
14 Citations (Scopus)
Customer participation
Customer equity
Social networking
Participation
External factors
16 Citations (Scopus)

Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters

Choi, E., Ko, E. & Kim, A. J., 2016 Dec 1, In : Journal of Business Research. 69, 12, p. 5827-5832 6 p.

Research output: Contribution to journalArticle

Value co-creation
Purchase intention
Brand value
Luxury
Customer value
12 Citations (Scopus)

How consumer knowledge shapes green consumption: An empirical study on voluntary carbon offsetting

Kim, Y., Yun, S., Lee, J. & Ko, E., 2016 Jan 1, In : International Journal of Advertising. 35, 1, p. 23-41 19 p.

Research output: Contribution to journalArticle

Marketing
Carbon
Consumer knowledge
Empirical study
emotion

Influence of sustainable marketing activities on customer equity

Ko, E. & Sun, Y., 2016, In : Journal of Global Scholars of Marketing Science. 26, 3, p. 270-283 14 p.

Research output: Contribution to journalArticle

Open Access
3 Citations (Scopus)
Everyday life
Public-private
Marketers
Induction
Transformation process
18 Citations (Scopus)

Luxury brand strategies and customer experiences: Contributions to theory and practice

Ko, E., Phau, I. & Aiello, G., 2016 Dec 1, In : Journal of Business Research. 69, 12, p. 5749-5752 4 p.

Research output: Contribution to journalSpecial issue

Brand strategy
Luxury brands
Customer experience
Luxury
Value creation
31 Citations (Scopus)

Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists

Whang, H., Yong, S. & Ko, E., 2016 Feb 1, In : Journal of Business Research. 69, 2, p. 631-641 11 p.

Research output: Contribution to journalArticle

Destination image
Travel motivation
Tourists
Structural model
Tourism

Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists

Ko, E., Whang, H. & Yong, S., 2016, In : Journal of Business Research. 69, 2, p. 631-641 11 p.

Research output: Contribution to journalArticle

Open Access
14 Citations (Scopus)

Relationship between service quality and customer equity in traditional markets

Wang, H., Kim, K. H., Ko, E. & Liu, H., 2016 Sep 1, In : Journal of Business Research. 69, 9, p. 3827-3834 8 p.

Research output: Contribution to journalArticle

Customer equity
Service quality
Customer satisfaction
Retail industry
Customer lifetime value
13 Citations (Scopus)
marketing
industry
Marketing
sustainability
knowledge
Open Access

동대문 쇼핑몰 선택속성이 고객자산에 미치는 영향-동대문 쇼핑몰의 유형을 중심으로

Ko, E., Zhang, T. & Chae, H., 2016, In : 한국의류산업학회지. 18, 4, p. 438-449 12 p.

Research output: Contribution to journalArticle

Open Access

디자인 혁신을 위한 디자인 속성 분석

Ko, E., Han, J. & Chung, J., 2016, In : 한국디자인문화학회지. 22, 1, p. 387-399 13 p.

Research output: Contribution to journalArticle

Open Access

소비자의 경험적 가치가 브랜드 자산에 미치는 영향 연구

Ko, E., Ko, J. & Chae, H., 2016, In : 복식. 66, 2, p. 45-60 16 p.

Research output: Contribution to journalArticle

Open Access
Open Access

현대적 문화 의류상품 속성에 따른 소비자 반응과 소비자 행동

Chae, H., Lee, S. Y. & Ko, E., 2016, In : 복식. 66, 5, p. 1-15 15 p.

Research output: Contribution to journalArticle

Open Access
2015
8 Citations (Scopus)

Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: A comparison study of Korea, China, and Russia

Whang, H., Ko, E., Zhang, T. & Mattila, P., 2015 Jan 1, In : International Journal of Advertising. 34, 5, p. 789-811 23 p.

Research output: Contribution to journalArticle

Korea
popularity
Marketing
Sustainable development
Russia

Introduction to the special issue on product development and performance in the global environment

Ko, E., 2015 Mar 1, In : Journal of Product Innovation Management. 32, 2, p. 173-174 2 p.

Research output: Contribution to journalSpecial issue

Product development
Global environment

SNS users' para-social relationships with celebrities: social media effects on purchase intentions

Ko, E., Kim, H. & Kim, J., 2015, In : Journal of Global Scholars of Marketing Science. 25, 3, p. 279-294 16 p.

Research output: Contribution to journalArticle

Open Access
17 Citations (Scopus)

Social benefits of brand logos in presentation of self in cross and same gender influence contexts

Lee, J., Ko, E. & Megehee, C. M., 2015 Jan 1, In : Journal of Business Research. 68, 6, p. 1341-1349 9 p.

Research output: Contribution to journalArticle

Social benefits
Logos
Luxury brands
Luxury
Social interaction
10 Citations (Scopus)

The role of fashion brand authenticity in product management: A holistic marketing approach

Choi, H., Ko, E., Kim, E. Y. & Mattila, P., 2015 Mar 1, In : Journal of Product Innovation Management. 32, 2, p. 233-242 10 p.

Research output: Contribution to journalArticle

Marketing
Sustainable development
Sporting goods
Sports
Innovation
10 Citations (Scopus)
media impact
sponsorship
Sports
social media
Wood
11 Citations (Scopus)

Understanding Luxury Disposition

Lee, M., Ko, E., Lee, S. & Kim, K., 2015 Apr 1, In : Psychology and Marketing. 32, 4, p. 467-480 14 p.

Research output: Contribution to journalArticle

Costs and Cost Analysis
Republic of Korea
Industry
Disposition
Luxury

지속가능 패션 브랜드 사례연구

Ko, E., Chun, E., Kong, H., Yong, S., Jeong, D., Chae, H. & Han, J., 2015 Jul 29

Research output: Book/ReportBook

패션 콜라보레이션의 저작권법적 쟁점-그래피티 아트를 중심으로

Koh, J., Nam, H. D. & Ko, E., 2015, In : 한국디자인포럼. 47, p. 305-318 14 p.

Research output: Contribution to journalArticle

2014

A decision model development for crowdsourcing in the fashion industry

Ko, E., Chun, E. & Song, S., 2014, In : Journal of Global Scholars of Marketing Science. 24, 4, p. 411-425 15 p.

Research output: Contribution to journalArticle

Open Access

Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Ko, E., Kim, K., Lee, M., Mattila, P. & Kim, K. H., 2014, In : Journal of Global Scholars of Marketing Science. 24, 3, p. 350-364 15 p.

Research output: Contribution to journalArticle

Open Access
17 Citations (Scopus)

Fashion's role in visualizing physical and psychological transformations in movies

Choi, H., Ko, E. & Megehee, C. M., 2014 Jan 1, In : Journal of Business Research. 67, 1, p. 2911-2918 8 p.

Research output: Contribution to journalArticle

Movies
Psychological
Emotion
Drama
Cinema