• 1359 Citations
  • 17 h-Index
19962019
If you made any changes in Pure these will be visible here soon.

Research Output 1996 2019

2019

Fashioning organics: Wellbeing, sustainability, and status consumption practices

Fifita, I. M. E., Seo, Y., Ko, E., Conroy, D. & Hong, D., 2019 Jan 1, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

Status consumption
Well-being
Sustainability
Organic food
Food consumption
2018

Bridging Asia and the world: Global platform for the Interface between marketing and management

Ko, E., 2018 Jan 1, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

Marketing management
Marketing
Online retailing
Marketing strategy
Brand management

Chatbot e-service and customer satisfaction regarding luxury brands

Chung, M., Ko, E., Joung, H. & Kim, S. J., 2018 Jan 1, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

Service satisfaction
E-services
Customer satisfaction
Luxury brands
Luxury
2 Citations

The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands

Ko, E., Chae, H. & Shin, J., 2018 Jan 4, In : International Journal of Advertising. p. 1-15 15 p.

Research output: Contribution to journalArticle

Open Access
1 Citations

时尚品牌绿色逆营销: 消费者态度与行为意图的影响

Kim, S., Ko, E. & Kim, S. J., 2018 Oct 2, In : Journal of Global Fashion Marketing. 9, 4, p. 364-378 15 p.

Research output: Contribution to journalArticle

Marketing
customer
Sustainable development
Concretes
sustainability
2017

Channel attributes of traditional market-based fashion brands and consumers’ multi-channel shopping orientation

Ko, J., Ko, E. & Chun, E., 2017 Apr 3, In : Journal of Global Fashion Marketing. 8, 2, p. 125-142 18 p.

Research output: Contribution to journalArticle

Smartphones
Surveying
Cost effectiveness
market
distribution strategy
4 Citations
Brand evaluation
Purchase intention
Brand image
Country of origin effects
Country of origin

Guest editorial

Ko, E., Moon, B. J. & Magnusson, P., 2017 Jan 1, In : International Marketing Review. 34, 2, p. 162-165 4 p.

Research output: Contribution to journalSpecial issue

5 Citations

Perceptions, attitudes, and behaviors toward sustainable fashion: Application of Q and Q-R methodologies

Song, S. & Ko, E., 2017 May 1, In : International Journal of Consumer Studies. 41, 3, p. 264-273 10 p.

Research output: Contribution to journalArticle

Research
Demography
Decision Making
Industry
Interviews

SPA 브랜드의 지속가능 활동이 윤리의식과 브랜드 충성도 및 구매의도에 미치는 영향-한국과 러시아의 H&M 비교 중심으로

Ko, E., Chae, H., Kim, S. & Gogichaishvili, T., 2017, In : 한국의류산업학회지. 19, 2, p. 207-220 14 p.

Research output: Contribution to journalArticle

Open Access
6 Citations

Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application

Han, J., Seo, Y. & Ko, E., 2017 May 1, In : Journal of Business Research. 74, p. 162-167 6 p.

Research output: Contribution to journalArticle

Luxury
Imbalance
Shopping
Sustainability
Brand experience
10 Citations

What is a luxury brand? A new definition and review of the literature

Ko, E., Costello, J. P. & Taylor, C. R., 2017 Jan 1, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

Luxury brands
Luxury
Conceptual framework
Marketing
Branding
3 Citations

Why do consumers choose sustainable fashion? A cross-cultural study of South Korean, Chinese, and Japanese consumers

Min Kong, H. & Ko, E., 2017 Jul 3, In : Journal of Global Fashion Marketing. 8, 3, p. 220-234 15 p.

Research output: Contribution to journalArticle

cultural studies
Marketing
Purchasing
Environmental impact
Decision making
Open Access

친환경 패션 광고의 친환경 주장 유형과 소비자 언어가 광고효과에 미치는 영향

Ko, E., Kim, M. Y. & Chun, E., 2017, In : 한국의류산업학회지. 19, 2, p. 166-179 14 p.

Research output: Contribution to journalArticle

Open Access

패션 브랜드의 기술· 문화 융합과 지속가능 경영 활동에 따른 지속가능성 평가연구

Ko, E. & Park, S. H., 2017, In : 한국의류산업학회지. 19, 2, p. 152-165 14 p.

Research output: Contribution to journalArticle

Open Access
2016
2 Citations
purchase
Trademarks
Intellectual property
Law enforcement
Consumer attitudes
12 Citations
Customer participation
Customer equity
Social networking
Participation
External factors
12 Citations

Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters

Choi, E., Ko, E. & Kim, A. J., 2016 Dec 1, In : Journal of Business Research. 69, 12, p. 5827-5832 6 p.

Research output: Contribution to journalArticle

Value co-creation
Purchase intention
Brand value
Luxury
Customer value
7 Citations

How consumer knowledge shapes green consumption: An empirical study on voluntary carbon offsetting

Kim, Y., Yun, S., Lee, J. & Ko, E., 2016 Jan 1, In : International Journal of Advertising. 35, 1, p. 23-41 19 p.

Research output: Contribution to journalArticle

Marketing
Carbon
Consumer knowledge
Empirical study
emotion

Influence of sustainable marketing activities on customer equity

Ko, E. & Sun, Y., 2016, In : Journal of Global Scholars of Marketing Science. 26, 3, p. 270-283 14 p.

Research output: Contribution to journalArticle

Open Access
3 Citations
Everyday life
Public-private
Marketers
Induction
Transformation process
17 Citations

Luxury brand strategies and customer experiences: Contributions to theory and practice

Ko, E., Phau, I. & Aiello, G., 2016 Dec 1, In : Journal of Business Research. 69, 12, p. 5749-5752 4 p.

Research output: Contribution to journalSpecial issue

Brand strategy
Luxury brands
Customer experience
Luxury
Value creation
18 Citations

Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists

Whang, H., Yong, S. & Ko, E., 2016 Feb 1, In : Journal of Business Research. 69, 2, p. 631-641 11 p.

Research output: Contribution to journalArticle

Destination image
Travel motivation
Tourists
Structural model
Tourism

Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists

Ko, E., Whang, H. & Yong, S., 2016, In : Journal of Business Research. 69, 2, p. 631-641 11 p.

Research output: Contribution to journalArticle

Open Access
10 Citations

Relationship between service quality and customer equity in traditional markets

Wang, H., Kim, K. H., Ko, E. & Liu, H., 2016 Sep 1, In : Journal of Business Research. 69, 9, p. 3827-3834 8 p.

Research output: Contribution to journalArticle

Customer equity
Service quality
Customer satisfaction
Retail industry
Customer lifetime value
10 Citations
marketing
industry
Marketing
sustainability
knowledge
Open Access

동대문 쇼핑몰 선택속성이 고객자산에 미치는 영향-동대문 쇼핑몰의 유형을 중심으로

Ko, E., Zhang, T. & Chae, H., 2016, In : 한국의류산업학회지. 18, 4, p. 438-449 12 p.

Research output: Contribution to journalArticle

Open Access

디자인 혁신을 위한 디자인 속성 분석

Ko, E., Han, J. & Chung, J., 2016, In : 한국디자인문화학회지. 22, 1, p. 387-399 13 p.

Research output: Contribution to journalArticle

Open Access

소비자의 경험적 가치가 브랜드 자산에 미치는 영향 연구

Ko, E., Ko, J. & Chae, H., 2016, In : 복식. 66, 2, p. 45-60 16 p.

Research output: Contribution to journalArticle

Open Access
Open Access

현대적 문화 의류상품 속성에 따른 소비자 반응과 소비자 행동

Chae, H., Lee, S. Y. & Ko, E., 2016, In : 복식. 66, 5, p. 1-15 15 p.

Research output: Contribution to journalArticle

Open Access
2015
6 Citations

Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: A comparison study of Korea, China, and Russia

Whang, H., Ko, E., Zhang, T. & Mattila, P., 2015 Jan 1, In : International Journal of Advertising. 34, 5, p. 789-811 23 p.

Research output: Contribution to journalArticle

Korea
popularity
Marketing
Sustainable development
Russia

Introduction to the special issue on product development and performance in the global environment

Ko, E., 2015 Mar 1, In : Journal of Product Innovation Management. 32, 2, p. 173-174 2 p.

Research output: Contribution to journalSpecial issue

Product development
Global environment

SNS users' para-social relationships with celebrities: social media effects on purchase intentions

Ko, E., Kim, H. & Kim, J., 2015, In : Journal of Global Scholars of Marketing Science. 25, 3, p. 279-294 16 p.

Research output: Contribution to journalArticle

Open Access
16 Citations

Social benefits of brand logos in presentation of self in cross and same gender influence contexts

Lee, J., Ko, E. & Megehee, C. M., 2015 Jan 1, In : Journal of Business Research. 68, 6, p. 1341-1349 9 p.

Research output: Contribution to journalArticle

Social benefits
Logos
Luxury brands
Luxury
Social interaction
8 Citations

The role of fashion brand authenticity in product management: A holistic marketing approach

Choi, H., Ko, E., Kim, E. Y. & Mattila, P., 2015 Jan 1, In : Journal of Product Innovation Management. 32, 2, p. 233-242 10 p.

Research output: Contribution to journalArticle

Marketing
Sustainable development
Sporting goods
Sports
Innovation
9 Citations
media impact
sponsorship
Sports
social media
Wood
9 Citations

Understanding Luxury Disposition

Lee, M., Ko, E., Lee, S. & Kim, K., 2015 Jan 1, In : Psychology and Marketing. 32, 4, p. 467-480 14 p.

Research output: Contribution to journalArticle

Costs and Cost Analysis
Republic of Korea
Industry
Disposition
Luxury

지속가능 패션 브랜드 사례연구

Ko, E., Chun, E., Kong, H., Yong, S., Jeong, D., Chae, H. & Han, J., 2015 Jul 29

Research output: Book/ReportBook

패션 콜라보레이션의 저작권법적 쟁점-그래피티 아트를 중심으로

Koh, J., Nam, H. D. & Ko, E., 2015, In : 한국디자인포럼. 47, p. 305-318 14 p.

Research output: Contribution to journalArticle

2014

A decision model development for crowdsourcing in the fashion industry

Ko, E., Chun, E. & Song, S., 2014, In : Journal of Global Scholars of Marketing Science. 24, 4, p. 411-425 15 p.

Research output: Contribution to journalArticle

Open Access

Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Ko, E., Kim, K., Lee, M., Mattila, P. & Kim, K. H., 2014, In : Journal of Global Scholars of Marketing Science. 24, 3, p. 350-364 15 p.

Research output: Contribution to journalArticle

Open Access
15 Citations

Fashion's role in visualizing physical and psychological transformations in movies

Choi, H., Ko, E. & Megehee, C. M., 2014 Jan 1, In : Journal of Business Research. 67, 1, p. 2911-2918 8 p.

Research output: Contribution to journalArticle

Movies
Psychological
Emotion
Drama
Cinema
10 Citations

Marketing mix and customer equity of SPA brands: Cross-cultural perspectives

Lee, C. H., Ko, E., Tikkanen, H., Phan, M. C. T., Aiello, G., Donvito, R. & Raithel, S., 2014 Jan 1, In : Journal of Business Research. 67, 10, p. 2155-2163 9 p.

Research output: Contribution to journalArticle

Marketing mix
Customer equity
Equity
Customer lifetime value
Profitability